Per Friberg

Experience

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  Frigoscandia Equipment AB

  Mar 1993 - Aug 1995

  Regional Sales Manager Middle East

  Managing Sales in Middle East.Frequent visiting customers in Riyadh, Cairo, Jeddah, Dubai, Kuwait, Damascus, Beirut, and Sharjah. Secured business from new customers in Middle East market.Customer profile is FMCG industry in Food manufacturing.Results: Secured Key Contracts in the first year in the market

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  FMC Technologies - Food Solutions and Services Division

  Jan 2001 - Jan 2003

  Marketing Manager

  Business Development in emerging markets like Vietnam (established office and client base), Philippines (established office and client base). Managed the division's marcom in Asia Pacific. Successfully developed and executed new product launch strategies in Asia Pacific.Results: Established succesful offices in Manila & Ho Chi Minh City. Hired and Coached Country Managers.Philippines: #1 Market Share, Key Customers like San Miguel, Jollibee, Dole, etcVietnam: #1 Market Share, Biggest Global Sales Contract in 2009, Press Release on Wall Street. Show less

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  John Bean Technologies A/P

  Feb 2001 - Jan 2007

  Regional Sales & Marketing Manager Food Tech Division

  JBT Corporation (NYSE: JBT) is a leading global solutions provider to the food processing and air transportation industries. The Company designs, manufactures, tests and services technologically sophisticated systems and products for regional and multi-national industrial food processing customers through its JBT FoodTech segment and for domestic and international air transportation customers through its JBT AeroTech segments. JBT Corporation employs approximately 3,100 people and operates 16 manufacturing facilities in 10 countries. For more information please visit www.jbtcorporation.com.Customer base is regional and multinationals in Food & Beverage production. 25 years experience working with customers in A/P, Middle East, Europe, and North America. Show less

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  John Bean Technologies KK

  Jan 2007 - Aug 2012

  Managing Director Japan & Korea

  Managing Director John Bean Technologies Japan & KoreaResult: Doubled the Sales and Profit in 5 years, #1 Market Share among imported brands, the prefered supplier to key customers

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  JBT Corporation

  Sept 2008 - now

  Managing a high performing sales team for Southeast Asia & Japan. Team situated in regional offices in Kuala Lumpur, Ho Chi Minh City, Bangkok, Tokyo, and Singapore.Our team is responsible for JBT's sales of Protein Processing Equipment.Products are from wellknown brands such as:Frigoscandia: Freezers, Chillers, and ProofersStein: Coating, Frying, CookingWolf-tec: Marination and IinjectionDSI: Smart Portioners (weight control and labor savings)Tipper-tie: Sausage clippersDouble-D: Rack Ovens, Impingement Ovens, and SearersC.A.T. : Spin chillers, Marination Show less

  • Segment Director

    Mar 2023 - now

  • Director of Sales Southeast Asia & Japan at John Bean Technologies (JBT)

    Jul 2016 - Jan 2024

  • Director of Sales - Southeast Asia, Korea, and Japan

    Sept 2008 - Jan 2024
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  John Bean Technologies Pte Ltd

  Jan 2013 - Jan 2024

  Regional Manager

  Managing a region covering Malaysia, Singapore, Korea, Pakistan, Indonesia

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  John Bean Technologies (JBT)

  Dec 2014 - Jan 2024

  Director of Sales and Marketing Asia Pacific

  Managing the JBT offices in Asia Pacific including, Tokyo, Seoul, Bangkok, Manila, Ho Chi Minh City, Kuala Lumpur, Jakarta, Sydney, and Pune, plus agents in other countries. A total team of about 50 experienced professionals. Job includes setting strategies, budgets, forecasts, recruiting, business development, sales team management, key account management, pricing, implementation of strategies, marketing, exhibitions, service programs, P&L responsibility. Total budget about $100m.