Christine Mbithi

Experience

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  Mediamax Network Limited

  Jan 2009 - Oct 2016

  I was responsible for managing and maintaining 7 websites (and 14 social media pages) belonging to the Mediamax brands, key among them being K24 Tv, Milele fm and The People newspaper. As a reporter and show host at K24, I not only sourced for news but also packaged them for broadcast. Additionally, I utilized my skills as a presenter by hosting several shows in the past. The shows that I hosted in that period were "Smart beginnings" and "Charm School".

  • Head of Digital

    Oct 2012 - Oct 2016

  • Reporter /Show Host

    Jan 2009 - Oct 2012
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  Optiven Enterprises Limited

  Oct 2016 - Sept 2017

  Digital Manager

  Head of the digital team at Optiven Group and the following are some of my duties and responsibilities;• Formulating the organization’s Digital strategy & overseeing its implementation• Managing Optiven group’s online platforms• Supervising and providing guidance to digital content producers• Creation and editing content destined for the Optiven group’s online platforms• Conceptualization and implementation of digital campaigns

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  Food Trips Kenya

  Aug 2017 - now

  Co-founder and Director

  Lead the development of culinary tourism in Kenya

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  Transsion

  Sept 2017 - Dec 2017

  Digital Marketing Specialist

  The roles attached to the position include, but are not limited the following: • Formulation of the Digital strategy for a news mobile app, website and social media platforms • Managing online platforms in conjunction with team in HQ(China) • Building partnerships and maintaining relationships with local content providers and other key local business partners • Identifying local news to feature in our platforms • Coordinating updates across all our platforms • Organizing events and marketing campaigns to support the platforms Show less

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  Independent Consultant

  Jan 2018 - now

  Digital Media and Communication Consultant

  Duties and Responsibilities• Formulating and executing Digital and communication strategies for clients• Social media management and influencer marketing for clients• Conceptualization of marketing campaigns and content creation• Online reputation management for brands and personalities• Training on effective use of digital media for brands and personalities

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  RADP (Ringier Africa Digital Publishing)

  Nov 2019 - Mar 2020

  Senior Digital Strategist

  Duties and Responsibilities• Formulating and executing Digital and communication strategies for clients• Proposing digital advertising solutions/sponsoring opportunities• Generating digital strategy proposals for clients and manage the booked campaigns• Managing client relationships and provide clients support.• Conceptualising marketing campaigns and content creation

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  350.org

  May 2021 - now

  Africa Communications Manager

  Responsible for Africa Region communications at 350.org. Duties and responsibilities include: • Formulation and implementation of communications strategies to support campaigns and regional events • Development of regionally relevant media outputs (such as press releases, op-eds, media packs), media outreach and monitoring • Cultivating relationships with regional journalists, maintaining media contact lists, handling press requests and pitching stories • Supporting the media work of the 350.org network, national campaigners, and local groups in the region, and empowering them to handle media engagements • Support and represent 350.org’s overall mission in the media, public venues and other networks to strengthen climate change communications Show less