Amber Chow

Experience

• 

  W. W. Norton and Company

  Jan 2007 - Jan 2009

  College Sales Representative, Eastern Canada

  Managed territory worth over $1.5M, including over 100 universities and colleges in Eastern Canada. Recognized for success launching first edition products and growing digital sales.

• 

  W. W. Norton & Company, Inc.

  Jan 2009 - Jan 2010

  Marketing Manager, Psychology and Music

  Built a strong brand for the psychology list that contributed to significant growth and executed a marketing plan that achieved desired sales results.

• 

  Pearson

  Jan 2011 - Jan 2019

  Built business strategy as product owner for Pearson's World Languages portfolio for higher education, worth $30M+ in annual revenue. Lead and managed cross-functional team of experts in content development, engineering, user experience, and marketing. Established and maintained strategic partnerships with language learning companies and experts to bring best-in-class product experiences to market. Understood and analyzed the needs of learners, identified potential new projects, conducted research and testing, generated product requirements, and managed the P&L for all products.Recruited and signed the best authorial talent to build next-generation products and accelerate the growth of digital models. Established go-to-market strategy for new product launches. Show less Served as product owner for digital products and texts in psychology worth $30M annually. Analyzed markets, identified potential new projects, conducted research and testing, generated product requirements, and oversaw P&L and production schedule for all products. Signed top-tier authorial talent and forged strategic partnerships with complementary businesses to grow program. +Signed $10M in new digital learning products for courses in developmental and abnormal psychology.+Conceptualized and launched The Dynamic Child, 1st Edition: a digital text experience that embeds a virtual child raising simulation throughout.+Lead product teams across Humanities and Social Sciences to accelerate growth in REVEL, Pearson's newest immersive learning experience. Worked with portfolio managers to effectively build interactive content in REVEL. Collaborated with technical product managers to ensure customer feedback and content requirements informed the platform roadmap.+2016: Recipient of Pearson’s Top Performer in Portfolio Management Award Show less

  • Executive Product Manager, World Languages

    Jan 2017 - Jan 2019

  • Senior Product Manager and Acquisitions Editor, Psychology

    Jan 2014 - Jan 2017

  • Acquisitions Editor, Psychology

    Jan 2011 - Jan 2014
• 

  Elsevier

  Jul 2019 - Dec 2020

  Principal Product Manager, Adaptive Learning

  As Principal Product Manager, I was responsible for development of a new adaptive learning tool designed to educate the next generation of nursing and healthcare professionals. Key Accomplishments: + Worked closely with the Nursing and Health Education executive team to create a major business case for a new learning tool that was approved and fully funded + Led a cross-functional product squad to execute on the goals of the business case, culminating in the build and release of a successful MVP that was rigorously piloted and tested + Served as primary advisor to the 2nd place winning team of the 2020 Health and Commercial Markets Hackathon+ Served as a member of the Nursing and Health Education Growth Champions Program, a cross-functional team working to drive growth of digital learning products through strategic initiatives Show less

• 

  W. W. Norton & Company, Inc.

  Jan 2021 - now

  Leading the development of innovative content and product for learners of psychology.

  • Vice President and Editor, Psychology

    Jun 2023 - now

  • Editor, Psychology

    Jan 2021 - Jun 2023