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Monalisa Lal

Monalisa Lal

Trainee (Account Management)

Followers of Monalisa Lal813 followers
location of Monalisa LalHyderabad, Telangana, India

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  • Timeline

  • About me

    Associate Team Lead - Digital and Data

  • Education

    • DAV Public school, Ara, Bihar

      2003 -
      12th Science PCB

    • DAV Public School, Ara

      2001 -
      10th

    • IILM College of Management Studies

      2010 - 2012
      MBA Marketing (major) and Finance (minor)

      Activities and Societies: 3rd prize in debate competition in JUBEL-IILM fest 2011, 2nd prize in dance competition in JUBEL-IILM fest 2011, Participated in 'Walk for Blood' Campaign held on national level on December 5, 2010, Participated in various case study, Debate competitions held in IILM, Worked as coordinator of Fillers in JUBEL-IILM fest 2011, Member of college clubs i.e. Global speakerz, Alumuni committee, E-newsletter

    • NSHM college of Management and Technology

      2005 - 2008
      BBA Marketing, Entrepreneurship, Finance, HR

      Activities and Societies: First prize for project in Marketing "Ethnic Restaurant" and "Clogging of channels", Participated in GD, Speech and Debate competitions,House captain for "Maxima", Represented my college in Dance Competition in Spring Fest organised by IIT, Kharagpur

  • Experience

    • Ogilvy

      Sept 2012 - Feb 2013
      Trainee (Account Management)

      Operational execution of communication collateral and packaging, Concept creation, Campaign & creative briefs, Preparing research stimulus, research & research report for current & new products, Preparing Storyboards, Competitive analysis, Pre-production research.Online/Digital creatives and copy research, Operational execution of communication collateral and packaging, Concept creation, Campaign & creative briefs, Preparing research stimulus, Research & Research report for current & new products, Preparing Storyboards, Competitive analysis, Pre-production research Brands: Dabur Babool, Dulux Paints, Nation Today Show less

    • OMLOGIC

      Mar 2013 - Feb 2015
      Social Media Research Executive (Search & Social)

      SMO - Post Writing and Scheduling on FB, Twitter and G+, Content Calendar, Memes and Creative ideas for posts, SEO, Perception & Cause Management, ORM, Google Analytics, SEM/PPC, Campaign Set up, Campaign Optimization, Landing Page Optimization, Conceptualizing Display Ads (Banners), Analytics, Advertising and Social Media Product developmentBrand: INC (Indian National Congress), HBO, Cinnamon Chain of Restaurants( Located in London)

    • RepIndia

      Mar 2015 - Nov 2015
      Sr. Search Executive

      SEO, ORM, SEM, E-commerce Site (SEO+SEM) audit, evaluation & optimization and 2 online reputation/crisis management(identifying, monitoring and reporting on kind/quality/tonality of trending topics and conversation on social channels, petition sites, blogs etc).

    • Nexa - Digital Marketing

      Jun 2016 - Jun 2017
      Search Executive

      Google Ads, Analytics and SEO Google Ads Campaign Setup, Optimization, Copy and Banner - testing and reporting Site Audit, Site Error/Issue Rectification, On-page and content optimization

    • PennyWise Solutions Private Limited

      Sept 2018 - May 2021
      Associate - DMS - SEO

      SEO, Google Analytics, Adobe Analytics, Client Handling Managed On-Page and technical SEO for event listing and e-Commerce sites Reporting website performance through GA and Adobe Analytics  Improved site traffic by multifold by regular audit and implementing the latest and best practices

    • Aamro Freight & Shipping Services LLC

      Jun 2021 - Mar 2022
      Search & Social Specialist

      Google Analytics, SEO and Facebook-Instagram content creation and management

  • Licenses & Certifications

    • Google AdWords Display Certification

      Google
      May 2016
      View certificate certificate

    • Google AdWords Search Cerification

      Google
      May 2016
      View certificate certificate

    • Google Analytics Individual Qualification

      Google
      Sept 2016
      View certificate certificate

    • Volunteer Specialist

      AWGP - All World Gayatri Pariwar
      Jan 2013

    • Google Ads

      IIDE - Indian Institute of Digital Education
      Mar 2022
      View certificate certificate

    • Media Planning

      IIDE - Indian Institute of Digital Education
      Mar 2022
      View certificate certificate

    • Google AdWords Mobile Certification

      Google
      May 2016
      View certificate certificate

    • Google AdWords Video Certification

      Google
      Oct 2016
      View certificate certificate

    • Google Tag Manager Fundamental

      Google
      Jan 2024