Surjadipta Ghatak

Experience

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  Notebook Media pvt. Ltd

  Jun 2018 - Aug 2018

  Content Writer

  Creating contents for clients as per their requirements as per the articles they were interested in.

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  CRY - Child Rights and You

  Jun 2019 - Jul 2019

  Marketing Team

  Marketing the new campaigns for CSR activities from corporate giants and procuring funds for the same.

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  Mahika Mishra Foundation

  Jan 2021 - Feb 2021

  Marketing Associate

  Marketing and sales intern for the one of the campaigns of the company, "Letters for Change".

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  Nippon India Mutual Fund

  Jun 2021 - Aug 2021

  Digital Marketing Intern
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  Tenon Group

  Jun 2022 - Jun 2023

  Management Trainee (Marketing/Ops)

  1. Business Development in the B2B sector to expand clientele via qualitative market research techniques. Strategy implementation to form a centralized deck catering to different sectors including BFSI, Manufacturing, Education, Hospitals etc. Formulating pitch deck to support sales department for the fulfilment of client solutions.2. Making marketing campaigns for different product and service offering. Social media branding for new product launches. Research keywords, create content, and implement technical SEO strategies that improve the website's ranking in search engines.3. Creating & managing content for digital marketing campaigns. The content included blog posts, social media updates, videos, and other forms of digital content.4. As a Business Analyst to MD, consolidate monthly MIS data and find insights to present to all stakeholders. Show less

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  Cog Culture

  Jun 2023 - Dec 2023

  Assistant Manager

  As an Assistant Manager, I take care of the following:Client Servicing Manager:• Building and maintaining strong relationships with clients.• Understanding client requirements and objectives.• Developing and implementing advertising strategies and campaigns.• Coordinating with various internal departments to ensure smooth execution of projects.• Presenting campaign proposals and reports to clients.• Handling client feedback, resolving issues, and ensuring client satisfaction.• Upselling and cross-selling agency services to existing clients. Building and nurturing relationships with clients.• Understanding client needs and objectives.• Assisting in the development of advertising strategies and campaigns.• Coordinating with internal teams to ensure client requirements are met.• Handling client inquiries, concerns, and feedback.• Providing updates and progress reports to clients.• Assisting in the preparation of client presentations and proposals.• Identifying opportunities for upselling and cross-selling agency services.Business Development Manager:• Identifying and prospecting potential clients and business opportunities.• Conducting market research and competitor analysis.• Creating and implementing business development strategies.• Generating leads and setting up meetings with prospective clients.• Presenting agency capabilities and services to clients.• Negotiating contracts, pricing, and terms with clients.• Collaborating with the creative and accounts teams to develop tailored solutions for clients.• Achieving sales targets and revenue goals. Show less

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  Hashtag Orange

  Jan 2024 - Apr 2024

  Assistant Manager Client Services

  • Managed high-profile accounts including JK Lakshmipat University and Honeywell.• Oversaw end-to-end marketing campaigns, encompassing ATL, BTL, and social media.• Developed and executed strategies to boost social media presence and engagement.• Produced monthly reports analysing campaign performance and providing actionable insights.• Communicated effectively with clients and internal stakeholders to ensure project success.• Demonstrated problem-solving skills and adaptability in managing diverse client needs. Show less

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  Nippon India Mutual Fund

  Nov 2024 - now

  Deputy Manager Marketing

  As the Zonal Marketing Lead at Nippon India Mutual Funds, I bring a dynamic blend of strategic insight and hands-on marketing expertise to drive impactful brand communication across our zone. With a strong foundation in marketing and communications, my focus is on developing tailored campaigns that resonate with our audience, foster trust, and align with Nippon’s core values of customer-centricity and innovation.In my role, I lead zonal marketing initiatives, crafting campaigns that not only raise awareness but also enhance engagement and strengthen our brand’s position in a competitive market. I’m passionate about leveraging data-driven strategies, digital transformation, and collaborative teamwork to elevate Nippon’s presence and impact.With a proven track record in building compelling brand narratives and driving successful campaigns, I’m excited to contribute to Nippon’s growth and help our clients achieve their financial goals with confidence. Let’s connect if you’re interested in mutual fund insights, marketing strategies, or discussing ways we can foster financial literacy and empowerment! Show less