Narine Galstyan

Experience

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  UN

  Apr 2009 - Jul 2009

  Intern

  Translate the current UN-related materials (UN Secretary-General’s messages, web site materials)Manage high volume phone calls Manage UN Library resources Classify and shelve the new publications/audio/video materials as well as prepare handouts for the libraryCoordinate press conference organization process

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  The Esprit Group

  Nov 2009 - Oct 2010

  Event coordinator
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  Cavendish College in Armenia

  Jun 2010 - Oct 2010

  Guest Speaker

  Lecturing a course in Leadership and Strategic Change Management

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  Mary Kay Armenia

  Jul 2010 - Dec 2015

  Project manage global Website core to accommodate local market needs. Utilize Corporate assets to create micro-sites, landing pages, and other web-based tools, responsible for site merchandising and maintenance. Coordinate with global marketing colleagues to support the launch and maintenance of new digital platforms and tools.Effectively market and merchandise Mary Kay product lines via digital tools. Organize and track Google Ads, Video campaigns, and social media channels. Manage online advertising / PR activities and promotions, maintain working relationships with media to support the implementation of the annual media plan, and submit reports on the efficiency of media activities.Write press releases, newsletters, internal and external corporate communications, and scripts. Create and coordinate other publications and marketing materials such as Look Book catalog, postcards and placemats.Measure and report performance of all digital marketing activities, and assess against goals; identify trends and insights, optimize plan based on these insights. Participate in budgeting processes. عرض أقل Plan and budget PR and Advertising plan of the coming year.Establish positive relations and build good image of the company with the public (including CSR activities)Plan and implement advertising activities of the company through all means of media.Establish and manage marykay.am website and marykay onlineHandle all the internal and external communicationPlan and manage the monthly printed materials of the companyMonitor the market and analyze the product and pricing strategies of the competitors. Organize and lead product knowledge workshops and product presentations in large auditoriums عرض أقل

  • Digital Marketing Specialist

    Jan 2012 - Dec 2015

  • Marketing and Internal Communications coordinator

    Jul 2010 - Jan 2012
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  GoodCredit UCO CJSC

  Jan 2016 - Dec 2020

  Marketing Manager

  Design, execute and manage the digital and traditional marketing strategy and platforms, and set KPIs for key actions. Lead marketing budgeting process for company product lines. Create a sales plan for 3-year period considering new and returning customer trends, and seasonality for all applicable sales channels. Launch and optimize social media campaigns, paid search, video, display ads, and email campaigns. Provide the creative copy. Build audiences for remarketing. Measure and report the performance of all digital campaigns and channels to improve lead quality, conversion ratios, cost per application, and sales. Observe the market, competitors and industry trends. Conduct market research for brand health tracking and usage. Identify SEO opportunities based on keyword research, website audit, and link building for improved ranking. Develop blog content for better discoverabilityClose partnership with media and creative agencies for TV commercials, radio and other brand development initiatives. Liaise marketing campaigns with Creative and Brand, Digital media departments in Company Headquarters. عرض أقل

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  Banali.am ("SearchDesk Platforms" CJSC)

  Feb 2022 - Apr 2024

  Marketing Manager

  Led marketing, promotion, and awareness-building initiatives for Banali.am, a leading online real estate platform offering a fully digital user experience—from property discovery to contract signing with property owners. Monthly marketing budget planning and optimizationPaid SMM campaigns execution, including Meta platforms and LinkedInLead generation effortsPromotional content and educational tutorial developmentEmail marketing with aligned messages as per audience segmentation and funnel stagesWeekly marketing performance reports, tracking key metrics (CTR, CPC, CPA) with actionable insightsSales and product team collaborationBrand awareness and lead generation events, including industry expos عرض أقل

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  Priotix

  Feb 2022 - Jul 2025

  Marketing Manager Consultant

  Android and iOS mobile app user Acquisition and Retention in HealthcarePerformance AnalyticsMobile App Store OptimizationContent MarketingEmail MarketingInfluencer PartnershipsUser Research UX & user journey enhancement