Sherry Ang

Experience

• 

  The Gift and Paper Company

  Sept 2014 - Oct 2014

  Marketing Intern

  Organised the product list. Introduced a new code system to enable easier product search and drafting of invoices.Planned a marketing project. Increased the firm’s brand awareness by contributing ideas to the execution and design of flyers.Performed cold calling and expanded the company’s network database.

• 

  Nareen Technologies Pte Ltd

  May 2016 - Jul 2016

  Accountant

  Learned MYOB Accounting Plus V13 independently and used it for data entry and preparation of financial statements.

• 

  Hydse Pte Ltd

  Aug 2016 - Jul 2017

  Project Coordinator

  Planned and managed conferences, award ceremonies, roadshows and seminars. Coordinated operations and ensured the successful execution of the events

• 

  Ninety Four Pte Ltd

  Jul 2019 - Feb 2020

  Digital Marketing Intern

  • Ideated, executed, analysed and optimised Facebook and Instagram Ads to achieve returns of up to 6 times. • Performed thorough projections, budget planning and market research for more than 8 clients from different industries.• Managed and guided teams to timely execute marketing strategies and launch websites.

• 

  Masons Home Decor

  Mar 2020 - Nov 2020

  Marketing Executive (SEO)

  • Engaged in copywriting, designing and coordinating the concept, photography and graphics to develop websites by utilising UX Builder.• Achieved a first-page rank on Google Search through link-building campaigns and website optimisation.• Managed and planned a social media content calendar for 7 accounts to gain followers and increase engagement.

• 

  The Responsible People

  Jan 2021 - Apr 2021

  Digital Marketing Executive

  • Developed marketing proposals and pitched to onboard new clients.• Liaised with clients to execute marketing campaigns through Facebook and Instagram ads. Conceptualised a content calendar for 5 accounts.

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  Brainlabs

  Jul 2021 - Sept 2024

  • Managed a team in cultivating strong relationships with 7 key clients and consistently achieved an average client satisfaction rating of 7 out of 10.• Collaborated with clients to develop comprehensive cross-channel media plans for continuous campaign improvement. • Achieved an 81% reduction in cost-per-lead (CPL) through data-driven optimisation of paid media campaigns.• Improved lead conversion rate from 8% to 12% for B2B clients through strategic lead generation initiatives.• Integrated new hires into the team by facilitating a comprehensive onboarding and training program. • Executed paid media strategies across Google Search, LinkedIn, Meta and Content Syndication platforms.• Crafted reporting automation templates and data analysis, leading to increased efficiency and insightful reporting.

  • Account Manager

    Oct 2023 - Sept 2024

  • Senior Account Executive

    Aug 2022 - Oct 2023

  • Account Executive

    Jul 2021 - Aug 2022
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  CPXi Asia

  Sept 2024 - now

  Account Manager