Shakeeb Nazeer

Experience

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  The Online Station

  Jan 2014 - Sept 2016

  Digital Marketing Strategist

  Research analysis for clients and their competitors Campaign Strategic Planning Creative Strategy

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  GfK - An NIQ Company

  Jun 2014 - Aug 2014

  Independent Contractor - Research

   Face to face interviews to identify Consumer behavior and identify problems and opportunities Mixed method approach surveys

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  Triad (Pvt) Ltd.

  Aug 2015 - Dec 2015

  Trainee Account Executive

  About the Company Triad (Pvt) Ltd. is an organization that provides total communication solutions which includes consumer research, analysis, strategic planning, conceptualizing of creative ideas, and implementation of creatives for mass and digital efforts. ResponsibilitiesCoordinating with clients for their creative communication and campaign efforts.Providing creative & strategy input for creative work. Assisting the relevant teams with Basic Qualitative research and observations on the client’s brand, competitors and purchase behaviors of consumersMain Highlights Gained exposure to Sri Lanka's largest telecommunications provider in terms of marketing spend. Show less

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  John Keells Holdings PLC

  Nov 2016 - Jul 2017

  Marketing Executive

  About the Company Mackinnons Travels is the outbound tourism arm of John Keells Holdings, the largest listed conglomerate in Sri Lanka.Responsibilities Assist the head of marketing with marketing strategiesDevelop products to penetrate existing markets and expand into new markets

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  Rocket Internet SE

  Jul 2017 - Dec 2017

  Marketing And Public Relations Manager

  Everjobs Lanka (Pvt) Ltd. is a subsidiary of Rocket Interest SE, which is a European company headquartered in Berlin. Everjobs was one of the fastest-growing job portals in the emerging markets. Responsibilities Overlook all marketing and PR activities in Sri Lanka under the supervision of the Regional CMO Highlights Successfully Implemented a career mentoring program for undergraduates in major Universities in Sri Lanka Successfully held a career fair event for the public with the aim of increasing awareness and strengthening brand association. Show less

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  John Keells Properties

  Jan 2018 - Oct 2021

  Assistant Manager Digital Marketing

  About the Company John Keells Properties is the real estate development and management arm of John Keells Holdings, the largest listed conglomerate in Sri Lanka. Responsibilities Responsible for overall digital strategy, communication, and initiatives for Cinnamon Life (largest mixed-use residential project in Sri Lanka), TRI-ZEN, Malls & the Golf ResortResponsible for John Keells Properties digital roadmap from 2019-2021Responsible for creative strategy, brand strategy, content marketing, SEO efforts, and performance marketing efforts Responsible for creating video and photography content (see linked portfolio)Assisted the offline team with PR, Events & offline marketing in the initial stages.Key Highlights Ideate & Launch #ColomboLiving, a purpose-driven brand as a part of the long-term strategy to attract customers indirectly for residential sales.2020 SLT ZERO One awards runner-up, JKP for viral marketing effort 2020 SLT ZERO One awards runner-up, #ColomboLiving 2019 JKH Bravo award for outstanding achievement - Executed 5 major successful campaigns during the seasonal period of 20192020 JKH Bravo award for outstanding achievement - Successfully Launched Victoria Golf Real estate sales project JKH Digitization Committee member; the Youngest member of the 7-member committee representing each sector served by the groupResponsible for launching & strategizing social media & web presence for John Keells Properties in 2018. Show less

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  Capital Maharaja Group

  Oct 2021 - Jan 2022

  Digital Services Manager

  About The Company Capital Maharaja is one of the largest privately-held subsidiaries in Sri Lanka. Company is currently present in Media, Consumer & industrial good, Services, leisure & tech sectors Responsibilities Overlooked all the digital marketing and digitization efforts for 14 retail brands under the supervision of the marketing director. Scope includes; Brand marketing, Performance marketing, Digital strategy, Leading creative efforts, analytics, content marketing & SEOHighlightsInitiated a few major ongoing digital projects; Super App Proposal for Women & Customer experience StoreResponsible for all brand KPI’s & digital stakeholder management; 126% organic growth in reach achieved in just a month for one of the legacy brands that hold 80%+ market share. Successfully launched Tiktok channels for 2 legacy retail brands that out-performed all the platforms during the same period 356% growth vs forecasted engagement achieved in the very first month of the largest consumer promo Established E-commerce partnerships with 3rd party suppliers to introduce new revenue streams Show less

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  Luna PR

  Mar 2022 - Oct 2022

  Project Manager

  “Best PR and Marketing Agency in Emerging Tech” title at the 2021 E-Business Awards staged by Entrepreneur Middle East.

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  BFL Group

  Sept 2022 - now

  Web 3 Projects Manager

  The BFL Group is one of the world’s leading off-price retailer of fashion and homeware. Based in United Arab Emirates, we serve over three markets across the Middle East and Europe