Dave Pilmenstein

Experience

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  Camp Harmony

  Jan 2005 - Jan 2008

  Assistant Music Staff, Summer

  Created a fun environment for younger children to learn about American folk music.Instructed older groups on basic guitar chords and popular folk songs.

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  WRSU-FM Rutgers Radio

  Apr 2011 - Sept 2012

  Assistant General Manager, Production Director

  Oversaw all of and produced most of current prerecorded broadcasting material.Educated new production staff, two of whom went on to become station managers.Fulfilled contractual obligations to three station underwriters by producing recordings with specific, mutually agreed-upon wording -- Princeton Record Exchange, High Point Auto Insurance, and Teachers' Insurance of New Jersey.Co-developed new “Rutgers Radio” station brand, media kit and broadcast audio pertaining to the brand. Implemented policies to encourage staff to use this name in regular conversation.Demonstrated fluency in multiple Digital Audio Workstation (DAW) applications to arrange, mix, and master recordings -- namely, Logic, Pro Tools, and Adobe Audition.Assisted in organizing and running new staff interest meetings once per semester.Helped recruit and retain over 80 new members each year, both by way of social media presence and Rutgers New Student Orientations.Steered and enforced station policy in favor of student radio slots when alumni held too many. Show less

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  Small Claims Class; Colby & Associates LLC.

  May 2012 - Jul 2012

  Marketing Intern

  Responsible for brand-specific content creation both online and in print.Designed and implemented budgeted Facebook advertising campaign, from ad creation to metrics analysis. Outperformed all fellow interns based on click-through rates. Obtained and evaluated advertising costs from local businesses.Developed a media kit that included high-res graphics and original press releases.Gained access to courthouse records in order to gain a sense of target demographic for services.Compiled state-by-state data on civil/small claims court systems. Show less

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  Rutgers University

  May 2012 - May 2014

  Glee Club Treasurer and Sales Manager

  Managed an account worth over $20,000.Handled over $3,000 cash at once, as well as $10,000 checks.Created the new Glee Club CD from start to finish -- designed the artwork, oversaw mixing/mastering, coordinated with manufacturer to have it done in two months. Learned Adobe Photoshop and inDesign in order to complete project.

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  WRSU-FM Rutgers Radio

  Feb 2013 - Feb 2014

  General Manager

  Spearheaded the creation of a $27,000 digital production studio in unused space.Managed cross-functional teams comprised of tech consultants, DJs and Rutgers administrators.Planned live concerts for University open house two years in a row; attained location with maximum exposure and presented for hundreds of attendees. Managed sound, promotional and touring staff to achieve 80 new recruits and a complete stockout of promotional inventory.Boosted Facebook page likes by over 150% - all organic. Show less

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  DXagency

  Jan 2014 - Feb 2015

  Accounts Coordinator

  Maintained DX's social profiles (FB, TW, LI) and generated PR content for daily posts in addition to repurposing existing content with a client-facing and consumer-relevant spin.Worked with senior partner, VP of SEO and account manager on a YouTube/LinkedIn strategy document for a hearing aid company.Managed content strategists and designers to coordinate content calendars and media plans.Part of the team that set up a geofenced Facebook campaign for the Quick Chek Festival of Ballooning. http://www.adweek.com/news/technology/sour-jacks-mobile-ads-steer-movie-fans-outdoor-summer-screening-159211Set up and monitored a three-day, $12,000 Facebook/Twitter/YouTube TrueView campaign for a TV show premiere.Copywriting and Photoshop experience was applied to creating weekly content calendars for clients.Prepared weekly, quarterly, annual and wrap reports based on performance metrics.Developed ad copy/creative in a $10,000 likes acquisition campaign that achieved a $0.06 cost per like in the CPG category.Expertise in multiple Twitter analytics dashboards, including SocialBro and Crowdbooster. Show less

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  SHREDZ Supplements

  Feb 2015 - Feb 2017

  Social, Email, & Editing Lead

  Ideated, created, ran and reported on Facebook ad campaigns with CTRs averaging from 7-12% and conversion values of up to 24x using Power Editor.Used Oracle Responsys, Mailchimp, and Campaign Monitor, along with knowledge of HTML, to bring in ~$30K/week in revenue using strategic email marketing targeted to multiple audiences. Performed competitive analysis and A/B testing to develop subject lines, preheaders, and visual templates.Social optimization of creative.Obtained Google AdWords certification.Final proofs of copy on sections of company website, as well as social content, landing pages, eBooks (Alpha Female Plan, 30 Day Weight Loss Plan), and blog articles. Show less

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  Activate Media

  Jan 2017 - now

  Creative Director

  • Directed and produced original and collaborative video scripts in healthcare, housing, political, and government spaces in NJ, NY, and DC.• Photography, cinematography, screenwriting, directing, editing, website administration, and brand identity creation.• Successfully executed five-figure, targeted social ad buys in a 10-day timeframe.• Maintained lists of 25,000 to 350,000 contacts with multiple static and dynamic segments.• Campaign website creation, SEO, remarketing on Google and Facebook.• Optimized “above-the-fold” website layout to quadruple average session time and reduce bounce rates.• Developed social media posts for one of the best relational voter contact programs in the 2018 midterms, according to the DCCC.• Designed campaign- and funnel-specific landing pages in Wordpress.• Responsible for creative direction and proofing for digital ads as well as direct mailers.• Primary camera operator for the broadcast of a 2020 Presidential launch rally. Show less

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  Justin Sanchez for City Council

  Feb 2017 - Nov 2017

  Communications Director

  Responsible for all digital and communication operations, including but not limited to: email fundraising, IT, paid/organic social media, graphic & video creative, press releases, & policy.Wrote and directed campaign ad which got 10.7K views and 25K reach on Facebook, targeted to page fans and just two ZIP codes, for $40.Segmented email campaigns via MailChimp.Optimized SEO, oversaw DMARC/DKIM/SFP setup for optimized email.Built website on Squarespace and optimized using CSS and Markdown.Used research from RWJ Foundation, Census, state & city government, etc. for drafting of official policy documents and platform. Show less

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  Tom Malinowski for Congress

  Apr 2018 - Nov 2018

  Digital Director

  Senior staff on a nationally targeted, red-to-blue race in a 40-year Republican stronghold, and proud to say we flipped NJ-7! • Built campaign website on Squarespace (malinowskifornj.com) with volunteer scheduling plugin as the centerpiece, which contributed to one of the largest volunteer bases in the country and a margin of victory of 13,000 votes in a previous R+4 district• Performed consistent and successful SEO, used Mailchimp, Google/FB pixels/analytics to accomplish various internal and voter-facing goals• Designed video and graphic creative for paid and organic media which had the best performance across digital channels• Coordination with key party stakeholders, incl. county EDs, municipal chairs, activist groups Show less

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  Rutgers University Foundation

  Jun 2019 - Aug 2020

  Digital Systems Coordinator

  • Act as primary digital marketing liaison between internal Foundation communications department and Rutgers University Alumni Association central events team, student clubs, and chartered organizations• Migrate website content with emphasis on HTML/CSS, backend forms integration on iModules/Wordpress• Generate copywriting that optimizes clicks, email opens, and donations• Launch and promote events as digital subject matter expert (CVENT, Adobe Marketo)• Code fluid responsive emails (Adobe Dreamweaver)• Balance priorities and deadlines across all of Rutgers University's alumni outreach stakeholders• Coordinate cross-functionally to optimize assets according to marketing plans, segmented branding, and University and Foundation style guides Show less