
Lucien Cohen
Manager

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About me
Head of SI Alliances at Red Hat / Start-up Mentor
Education

PUC - RJ - IAG Marketing
1988 - 1989Master Marketing / Marketing ManagementDevelop Academic Projects around Marketing, Finance and HR

Universidade Federal do Rio de Janeiro
1979 - 1984Graduate Production Engineering
Fundação Getulio Vargas
2001 - 2002MBA e-businessE-Business. Developed studies and cases about the new digital market that was comming. How to launch a start-up. How to develop an application. Marketing. Finance, etc..
Experience

Accenture
Jan 1985 - Jan 1994ManagerAs Andersen Software EIS Division Manager, I oversaw marketing planning and software operations within Andersen Consulting in Brazil, managing a team of 15 people. My key Achievements were: Generated $2M in revenue in the first year and surpassed $21M over three years, acquiring 17 new clients. Structured the operation and assembled a proficient management team for sales, marketing, and technical support.

Oracle
Jan 1998 - Jan 2002As the world's leading software editor, Oracle tasked me with spearheading the new Oracle Indirect Sales Program in LATAM. This involved developing and empowering both existing and new distributors, mapping new reseller partners for Oracle’s Partner Program, and crafting capacity plans for resale partners and an ISV partner program. Results: Established a channel sales network across RJ, MG, ES, and Northeast Brazil. Indirect sales surged by 200% within two years. I led the development of the new Indirect Program in Rio de Janeiro and the Northeast of Brazil. I identified new partners for Oracle’s Partner Program and formulated a capacity plan for resale partners.Results: Established a channel sales network across RJ, MG, ES, and Northeast Brazil, leading to a 100% increase in Indirect Sales within 1.5 years.
Distributor's Sales Manager
Jan 2000 - Jan 2002Channels & Alliance Manager
Jan 1998 - Jun 2000

RealNetworks
Jan 2000 - Jan 2000Country ManagerAs the Country Manager, I spearheaded the establishment of RealNetworks' first office in Brazil. My key Responsibilities was: Developed a comprehensive technical-commercial framework for local sales and support of all RealNetworks solutions. Created and executed business and marketing plans tailored to the Brazilian market. Established strategic channels of communication with prospects, clients, service providers, and potential business partners.

Embratel
Jul 2002 - Jan 2005Indirect Sales & Alliance ManagerEmbratel, once Brazil's largest Telco Company, underwent privatization in 1998 and was subsequently acquired by MCI WorldCom. In response to increased competition, it embarked on establishing its inaugural Business Partners program for channel sales. I spearheaded the development of Embratel's Business Partners & Sales Program, overseeing partner selection processes and implementing certification and training programs. Successfully facilitated the first sales through Embratel's new channels. Achievements included meeting sales targets within nine months of inception, predominantly from new business, and sustaining consecutive monthly sales and revenue targets for 18 months Exibir menos

Accenture
Jan 2005 - Jan 2014Led the development and sales of Alliance practices across Latin America. Introduced a new alliance resale model and conducted sales executive trainings in Brazil, Argentina, Chile, and Mexico. Managed relationships across verticals with over 30 alliance partners including SAP, Oracle, Microsoft, IBM, Cisco, Dell, BMC, Dynatrace etc. Exceeded objectives annually. Key outcomes include strengthened alliances with SAP, Microsoft, Oracle, IBM, Cisco, and others, as well as increased service revenues through strategic hardware and software partnerships. Exibir menos
Alliances & Resale Director in Latin America
Jan 2009 - Jan 2014Director of Strategic Alliances
Jan 2005 - Jan 2009

Qlik
Jan 2015 - Jan 2018C&SI Alliance Director LATAMLed the set up of a new Consulting & SI's Alliances division in Brazil, focusing on driving lead sales. Successfully cultivated relationships with major consulting firms including Accenture, Deloitte, PwC, KPMG, Cognizant, and Everis. Achievements include influencing sales of $1.0M in 2016, $1.9M in 2017, and securing a pipeline of $5.4M for 2018. Trained over 1200 consulting professionals in Qlik Solutions and conducted Qlik Industry Solutions webinars for over 200 top executives from these firms. Developed strategic plans to enhance collaboration between Qlik and SIs, ensuring their success in promoting Qlik as the preferred BI solution. Provided comprehensive enablement and product support to SI technical teams to deliver optimal implementation services for clients. Exibir menos

Red Hat
Jan 2018 - nowHead of SI Alliance LATAMResponsible for developing a new Alliance strategy for Consulting firms and System Integrators (SI's) in Latin America. Focused on establishing strategic relationships with key players such as Accenture, Atos, Deloitte, KPMG, Logicalis, NTT Data, etc. The goal is to enhance client satisfaction by delivering top-tier solutions that leverage Red Hat's cutting-edge technology alongside partner services of the highest quality
Licenses & Certifications
- View certificate

Digital On board - Turma 05
Cursos HSM - PlataformaJun 2023 - View certificate

Clarity Tilt - Quiet Genius
Tilt 365Mar 2020 - View certificate

Red Hat® Portfolio Practitioner - Foundational
Red HatApr 2023 - View certificate

2023 Red Hat® President's Club Award Winner
Red HatJan 2023 - View certificate

Red Hat® Sales Practitioner - Foundational
Red HatApr 2023 - View certificate

Fundamentos de Gestão de Projetos: Integração
LinkedInJul 2023 - View certificate

Generative AI: The Evolution of Thoughtful Online Search
LinkedInJul 2023 - View certificate

Red Hat Ansible Automation Platform: Seller
Red HatJul 2023 - View certificate

What Is Generative AI?
LinkedInJul 2023 - View certificate

Business Analysis: Essential Tools and Techniques
LinkedInJul 2023
Volunteer Experience
Attitude Program
Issued by Accenture on Apr 2011
Associated with Lucien Cohen
Languages
- enEnglish
- spSpanish
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