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Jordan Wong

Jordan Wong

Digital Marketing and PR Intern

Followers of Jordan Wong597 followers
location of Jordan WongBerlin, Berlin, Germany

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  • Timeline

  • About me

    Marketing Operations Leader + Brand Strategist

  • Education

    • University High School

      -

    • University of Southern California - Marshall School of Business

      2016 - 2019
      Bachelor of Science - BS Business Administration, Marketing and Entrepreneurship

    • University of Southern California

      2016 - 2019
      Bachelor of Science - BS Business Administration

      Activities and Societies: International Experiential Corporate Learning (ExCEL) Program- Thailand and Myanmar, Career Advantage Program (CAP), International Exchange Program (IEP) Host Program, Sports Business Association, Corpus Callosum, USC Hawaii Club, Student Alumni Society Marketing and Entrepreneurship emphasisInstitute for Communication Technology Management (CTM) Advanced Management Program, Fall 2016:AMP provides high-potential business leaders with the tools and perspectives needed to manage and lead in an environment transformed by the convergence of the communications, technology, and media sectors. I was the only undergraduate student in a cohort of 13 selected professionals from the entertainment and technology industries.

    • Irvine Valley College

      2014 - 2016

  • Experience

    • Pretend City Children's Museum

      Oct 2015 - Feb 2016
      Digital Marketing and PR Intern

    • Warner Bros. Records

      May 2017 - Aug 2017
      Marketing Intern

      → Supported the strategic planning and implementation of marketing campaigns for 10+ globally recognized music artists including Linkin Park, Red Hot Chili Peppers, Michael Bublé, Eric Clapton, and Green Day→ Performed sales, social media, and streaming/radio airplay data analyses to provide recommendations to the SVP of Marketing→ Monitored social media channels of all artists. Created fan feedback reports: compiling consumer feedback about new music and how general feedback changes over time→ Conducted market research and competitive analysis to update marketing plans → Utilized data management platforms such as Nielsen SoundScan and Music Connect, Next Big Sound→ Assisted marketing team with scheduling, budgets, approval tracking, and updating marketing plan→ Developed concepts for artist-branded merchandise and consumer products Show less

    • Wasserman

      Sept 2017 - Jan 2018
      Marketing Intern, Brand Partnerships

      Clients: Microsoft, Samsung, Sports Crate, AT&T→ Measured brand impact of Microsoft and NFL partnership through research and analysis of in-game and off-field technology implementation → Conducted competitive research and developed virtual reality experiences for Samsung and MLB partnership→ Managed Sports Crate social channels and executed social media campaign→ Explored and evaluated athlete endorsement and brand partnership opportunities for all clients

    • Trojan Marketing Group

      Sept 2017 - Jan 2019
      Creative Strategist

      Clients: United Nations, TRX, USC Marshall School of Business

    • Itinero

      Mar 2018 - Sept 2018
      Head of Marketing

      → Overhauled tech startup’s marketing strategy in preparation for beta testing and launch of the app→ Produced and co-directed promotional video to be used for website and social media → Led Itinero’s rebranding efforts: developed plan for consistent brand messaging across digital, print, experiential and out-of-home→ Created branding survey in order to A/B test Itinero’s name, logo, and slogan→ Conducted customer discovery interviews to best tailor product for users → Developed social media strategy and content to increase brand awareness Show less

    • Jordan Wong Marketing

      Jul 2018 - now
      Strategic Marketing Consultant

      → Collaborate with clients to strategize & execute GTM strategies → Develop insight-driven brand strategies influenced by my experience working in e-commerce, marketplaces (Amazon 3P/1P, Walmart), advertising, entertainment, hospitality, commercial real estate, and tech→ Scale businesses and brands by: • Identifying high-growth opportunities • Expanding e-commerce and brick-and-mortar retail presence, both locally and globally • Identifying niche customer segments → Create polished brand decks designed to deliver impactful pitches & presentations→ Ideate & drive concept development for 360 marketing campaigns, new products, restaurants, and experiences Show less

    • Careismatic Brands, Inc.

      Apr 2021 - Aug 2024

      • Marketing Manager, Marketplaces

        Nov 2023 - Aug 2024

      • Marketing Specialist

        Apr 2021 - Nov 2023

  • Licenses & Certifications

    • Open Water Diver

      PADI
      Mar 2019