Toby Neilson

Experience

• 

  Rankability

  Nov 2012 - Jan 2013

  Digital Marketing Apprentice

  I started an intensive training course in digital marketing at the start of November and picked up the tools, skills and knowledge pertaining to the role in no time at all. My work with Rankability includes link building, content writing, social media engagement as well as on site auditing. I have learnt to use Linkdex, Hootsuite, SEOmoz, Ahrefs as well as a variety of other tools. I also have picked up a basic to intermediate understanding of HTML coding.

• 

  Ayima

  Jan 2013 - Aug 2015

  SEO Consultant

  I have spent the last few years working as a SEO Consultant at Ayima's London office, with a 6 month placement within the New York City office in late 2014/early 2015. In this time I have worked with some of the UK and USA's biggest brands, including a Fortune 100 company.My work at Ayima has been split evenly between Technical and Strategic SEO; regularly auditing client sites (both on and off page) as well as formalising bigger plans of action for site wide performance gains. On the strategic side of things I have been an integral part of ensuring SEO enhancements are at the core of planned site re-designs, which has regularly involved presenting in front of key stakeholders in large corporate structures, as well as pushing important SEO changes into development work queues. Show less

• 

  Adapt

  Sept 2015 - Mar 2017

  Senior SEO Manager

  I was managing a team of SEO and digital marketing executives in my time as Senior Manager at Adapt, overseeing the strategy of long-term projects and ensuring they were delivered to a high standard in a timely fashion. This included designing and delivering on-page (technical/content/UX) and off-page (organic link acquisition/link clean-up/competitor analysis) SEO strategies for complex websites, whilst producing meaningful reporting on project progress. As manager of the team I was responsible for maintaining internal relationships in the company as well as the external client relationships, which I am happy to say were all very good. I also spent a lot of time working on the sales process, this included developing and delivering pitches to companies such as Nike, Drop Box and Disney. I am a very confident presenter and thrive in an environment driven by communication. Show less

• 

  University of Glasgow

  Oct 2016 - Mar 2020

  PHD Researcher

  I am in this midst of completing my PhD thesis, entitled 'Imagining the Anthropocene: Contemporary Science Fiction Cinema in an era of Climatic Change', at the University of Glasgow. My research is in the environmental humanities, using science fiction cinema as a window into the ecological crises of our contemporary moment. I have lectured and taught at both undergraduate and postgraduate level across a range of topics, including ecocinema, genre theory, (post)feminism and film history.

• 

  Scottish Environment Protection Agency

  Apr 2019 - Jun 2019

  Policy Research & Marketing Communications

  As part of a UKRI (UK Research & Innovation) Internship I spent 3 months working with SEPA's Marketing and Communications Team. In this time I worked on how best to communicate the company's exciting and innovative new way of working; One Planet Prosperity. In my time at SEPA I was exposed to many different parts of the business, working at the front line of tackling the enormous environmental challenges of the 21st century.

• 

  Kahena

  Mar 2020 - Sept 2020

  Senior SEO Consultant

  In my time at Kahena I was working as a key point of contact for all things SEO across a number of enterprise accounts based in the USA, namely in the QSR space.

• 

  Reddico

  Sept 2020 - Dec 2021

  Senior SEO Consultant

  - Lead a team of SEO Consultants and Executives working across a portfolio of exciting clients in the financial, travel, education and energy sectors. I delivered strong results in this time, and fostered great working relationships internally and externally- Championed internal training and learning opportunities for junior members of staff- Represented the company speaking at Brighton SEO 2021

• 

  Sustrans

  Jan 2022 - Jun 2022

  Business Development Manager
• 

  Perlego

  Jun 2022 - now

  My main focus at Perlego is owning, from concept to publication, our entire content roadmap.Some of the content we're most proud of is on our Knowledge Base, which you can find here: https://www.perlego.com/knowledge/.

  • Product Manager (SEO)

    Jun 2024 - now

  • SEO Content Manager

    Jun 2022 - Jul 2024