Michael Alzona

Experience

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  Alphanumeric

  Jan 1999 - Jan 2003

  Sales & Marketing Director

  Marketing director for A# Alphanumeric * Responsible for developing consumer-focused, athlete-led global marketing strategies and plans for the category, primarily with snowboarding, skateboarding, surfing and import car culture. * In collaboration with product and sales responsible for developing the annual marketing plans and budgets for the Skate/Snow Action Sports categories to align with global brand business priorities* Build Clear Supporting Strategy to grow volume, market share and brand consideration in key regions * Develop and manage annual global integrated marketing plans/budgets * Partner with regional marketing teams on annual regional marketing execution plans/budgets * Develop and execute retail marketing opportunities across specialist, owned and partnered retail in both skate and lifestyle distribution* Manage the brand marketing, visual development and design process, print and digital media strategy * Manage Design and Film Agencies, photographers and media partner relations* Manage Athletes with the Team Manager and Marketing Assistant including implementation of strategies to maximize athlete investment* Together with the Product team, develop collaboration opportunities, launches and storytelling.Originally launched in 1998, Alphanumeric Brand (A#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, A# utilized an educational-based ad campaign. The concept behind the brand name “Alphanumeric” is to combine letters (alpha) and numbers (numeric), to communicate a worldwide message.anumeric.com Show less

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  Irons Brand

  Jan 2001 - Dec 2013

  Creative Director

  CREATIVE DIRECTOR / OWNERExperienced in apparel design and productionDeveloped domestic and international business, sales and marketing strategies for streetwear apparel brand.Launched and managed e-commerce website. Directed the brand identity and design to final production. Coordinated special events for brand marketing.Listed as one of the 50 greatest streetwear brands of all time in Complex by Bobby Hundreds (The Hundreds)

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  Creative Recreation LLC

  Jan 2002 - Mar 2003

  Sales Associate

  Established and merchandised retail footwear accounts for Southern California. Communicated shoe design concepts, inspiration and company vision to retailer base. Researched competitors to help designers to create marketing plan. Generated editorial for start-up footwear company.

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  Nordstrom

  Feb 2003 - Apr 2012

  CHARISMATIC LEADERSHIP QUALITYSolid skills in supervising, coaching and training 10+sales associatesInstructing at the new hire seminar, ensuring that all associates are fully trained on product knowledge and made-to-measure programsCoordinated conferences, special visitations, and brand trunk shows with vendors to drive businessConducted performance reviews with all sales associates to build more effective com- munications for the improvement of sales and activity performance.Hiring and recruiting new talentExecuting store visual standards in accordance with visual merchandising direction for flawless product presentationPlanning and directing floor replenishment to maintain appropriate levels of product on the sales floor.MEN’S SUITS GO-TO-GUYUpheld the men’s clothing standards of service and selling fit first.Worked closely with tailor shop to ensure garments were tailored and delivered to custom ers in a timely mannerProficient in measuring and basic alterations of tailored clothing Created customer relationships and drove appointment based selling Forecasted business opportunities Exceeded established store sales and performance goals daily Providing beyond expected, world famous Nordstrom customer service Show less

  • Sales Manager

    Apr 2010 - Apr 2012

  • Sales Manager

    Feb 2003 - Mar 2010
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  Amador Club

  Nov 2012 - Jul 2016

  Store Manager / Bespoke Advisor

  Store Manager -Advise in the custom clothing process from consultation, fitting to final product-Manage Store, Bespoke and Tailor Shop staff (policy and procedure training, goal setting, scheduling, performance reviews, time management) -Knowledge of tailoring techniques and marking garments for alterations-Experience working with the best fabric mills and textiles including Ermenegildo Zegna, Loro Piana, Vitale Barberis Canonico, Dormeuil, Scabal, Holland&Sherry. -Strong communication skills and daily follow up with factories and clients -Focused on providing the best customer service in the industry.-Build and maintain dedicated client base.-Responsible for visual merchandising and POP displays. -Buying of Men's ready to wear clothing, footwear and accessories. -Proven success with in store special events, product launches and trunk shows. -Specialist in groom/groomsmen wedding parties and formal/special event wear. About WingtipWingtip is a "one-stop shop"​ for the modern gentleman. Housed in 21,000 square feet in San Francisco's Financial District, the store features a custom clothing department, professional & casual clothing, cufflinks, pens, leather goods, barware, cigar accessories, a barbershop, and shoe shine stand. And that's just the store. A private club for our best customers houses a bar & lounge, private parlor rooms, a boardroom, golf simulator, and a wine cave.SpecialtiesMen's Clothing, Accessories, & Gifts, Private Social Club, Custom Clothing, BarbershopHeadquarters550 Montgomery Street San Francisco, CA 94111 United States Show less

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  Suitsupply

  Jul 2016 - Jan 2017

  Assistant General Manager

  -Assisted the General Manager with the flagship store grand opening and ensuring customers receive the best possible in store service and Made to Measure experience.-Managed incoming inventory and replenishment and back office duties including reporting and web orders. -Trained associates on Salesforce CRM and POS platforms -Delivered impeccable visual merchandising and upheld company standards. -Hired and managed 10+ sales associates, promoted 3. -Promoted to Made to Measure specialist and trained sales associates on the program. Show less

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  FERRAGAMO

  Mar 2017 - Dec 2018

  Assistant Manager

  -Identified, developed, and nurtured client relationships.-Recruited new hires, sourced candidates and interviewed for open positions. -Motivated and trained the staff in product knowledge, service, and selling techniques using the Ferragamo “Stardust” training program and managed performance.-Achieved all sales and KPI goals.-Maximized sales through creative Visual Merchandising. merchandising the floor within broad Ferragamo standards.-Communication with Buyers- Delivered regular communication regarding stock balancing requests, specific market needs, and opportunities for future development.-Inventory Control and Store Operations- Maintained organization of stock, assured adherence to all operating procedures, and achieve inventory shortage target.-Exceeded store goals and was in the top 3 stores 6 months straight for highest volume of sales. Show less

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  Situation Control

  Jul 2017 - now

  Co-Founder

  Custom Clothing by Appointment. Situation Control specializes in luxury custom clothing combined with street sartorial pieces. Seasonal collections include suits, tailored shirts, military inspired outerwear and formal wear. Mike can be seen privately by appointment in San Diego and San Francisco. He introduces Japanese and English sartorial influence combined with soft Neapolitan tailoring and construction to the city.-Established men’s bespoke tailored clothing company from the ground up by opening a brick and mortar retail showroom and launching e-commerce website. -Advise in the bespoke clothing process from consultation, fitting to final product. Input and update measurements in digital database platform. -Effectively managed the product creation and development process.Sourced vendors, textiles, domestic and international manufacturing. -Designed, produced and curated seasonal clothing offerings.-Coordinated photo shoots for product shots and seasonal ad campaigns. -Established long term and dedicated client base. Show less