Felipe Furtado

Experience

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  Universidade Federal de Juiz de Fora

  Jun 2013 - Sept 2015

  Academic Researcher

  - Secondary research (systematic literature review, media materials and benchmark)- Design of pharmaceutical experiments, analysis of results, and paper writing

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  Stevens Pass Mountain Resort

  Dec 2018 - Mar 2019

  Work Experience Exchange Program

  Work Experience Exchange Program (US, WA), working for the food & beverage department for 4 months

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  PlayKids

  Dec 2020 - Oct 2021

  UX Researcher

  It is the largest children's book subscription club in Brazil. PlayKids is one of the global leaders in children's educational content (B2C company)- Plan and execution of qualitative and quantitative research- Research focused on non-digital products and digital experiences on e-commerce - ResearchOps initiatives and process mapping - Storytelling, design thinking and scientific method workshops and lectures

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  Matera

  Nov 2021 - Jun 2022

  UX Designer

  Main Projects:- Research and management of a project aimed at understanding and solving the issue causing 40% of support ticket openings for the company’s largest client.- Facilitated workshops for reviewing legacy features.Main Responsibilities:- Worked on digital systems for financial and payment institutions.- Discovery: quantitative and qualitative research methods, including statistical modeling, in-depth research, interface evaluations, and usability testing.- Delivery: prototyping and project management.- Planning and execution of quantitative and qualitative research focused on physical products and e-commerce experiences.- Research Ops initiatives and process mapping.- Employee training on Research, Scientific Thinking, and Storytelling. Show less

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  Digio

  Jun 2022 - Mar 2023

  UX Researcher

  Main Projects:- Strategic research on Core Banking, Open Finance, and Marketplace.- Qualitative research for the launch of new insurance products for a global ride-hailing company.- Mapping and quantifying customer profiles, providing input for design, product, and marketing teams in the development of digital products and market strategies.- Design System efficiency testing: statistical modeling to test the design system, showing a 42% reduction in average design time and a 51% reduction in maximum design time.Main Responsibilities:- End-to-end research, from planning, application, tabulation, to presentation.- Research support for UX designers.- Research Ops: mapping research processes and bottlenecks, optimizing participant recruitment, training on quantitative data analysis, and building narratives.- Participant recruitment (screening, scheduling, follow-up, and incentive management).- Management and dissemination of the research repository (glean.ly). Show less

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  Freelance (Self employed)

  Apr 2023 - now

  Product Designer

  Freelance UX/UI Designer and UX Researcher for projects with companies in the United States and Brazil.Main Projects:- Redesign of a digital product for remote inspections.- Development of a corporate website for an early-stage startup.- Design system development (design tokens, design components) in collaboration with developers.- Conducted qualitative user research, mainly using the shadowing method.- Consultancy and research resulting in a Personas project aimed at SEO optimization. Show less

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  Aché Laboratórios Farmacêuticos

  Sept 2023 - now

  Main Projects:- Part of the team responsible for the Product Detail Page (PDP), increasing conversion from 20% in July to 38% in September, responsible for research and creating low and high-fidelity prototypes.- Delivered 5 new projects and their prototypes for implementation in 2024, aiming to increase repurchase rates, reduce churn, boost conversion on the page, and strengthen the brand.Main Responsibilities:- Usability testing (in-person and remote) and in-depth interviews, turning research insights into actionable recommendations for the development team.- Facilitated co-creation and journey mapping workshops.- Conducted quantitative research, data analysis, and statistical testing. Show less

  • Product Designer

    Jan 2025 - now

  • UX Researcher

    Sept 2023 - Jan 2025