Daniel Zhao

Experience

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  TOKYO - AMAZON THEATRE

  Apr 2013 - Jul 2013

  Actor

  •Played the protagonist in this one-hour long drama in front of over 100 audience•Collaborated with director, screenwriter, light artist, sound engineer and photographer•Presentation skills learned

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  Tegoushe Import

  Dec 2013 - Jun 2017

  Assistant interior designer and decorator

  Daniel worked as an interior designer at Chinese import company Tegoushe. It is a Chinese company that specialises in importing food, wine and kitchen product. Tegoushe Import’s convenience stores layout and decoration Tegoushe had two retail convenience stores in the most financially charged areas in Beijing and Jinan. Daniel’s role was assistant interior designer and painter. His responsibility was to help with the interior and layout design, and decoration of the Beijing branch. The size of the team was 15 professionals.Daniel participated in AutoCAD drawing by assisting the Designer-in-chief. This store is located on the ground floor of an office building that hosts over 5,000 regular workers. Due to the enormous flow in morning and lunch break, the doors were designed to be full-open. Unlike most of the traditional Chinese supermarkets, the shelves that hold items, like lunch take away, with a high quantity of delivery were placed at the front and close to the tills. On the other hand, goods with a lower quantity of delivery were shelved close to the walls and the back. This idea was proved to be successful. Show less

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  Goldsmiths, University of London

  Feb 2014 - Mar 2014

  Student ambassador

  Student ambassador at guided campus tour. Showed prospective students the library, design department, teaching space and workshop. Answered questions they had about application, funding and general course information.

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  Tegoushe Import Company

  Jun 2014 - Sept 2014

  Graphic Designer

  Daniel worked as a salesman, graphic designer, editor and copywriter at Chinese import company Tegoushe. His responsibility included designing campaign, graphics, and print, assisting making the website and copywriting. This company has over 70 full-time employees.Daniel was in charge of all the leaflets and some of the publications. He worked in a part of the sales promotion team on sites and gained an insight into the target clients. Daniel discovered that the nutrition facts listed on the then-previous leaflets were inadequate for gaining attention. He vocalised his suggestion to replace nutrition facts with a little story, fact or poem. The idea was agreed upon and carried out. It was proved successful by the increased sales of the promoted items. Daniel learnt the customer behaviour of the new Chinese middle class and how to deal with them. Show less

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  London Focus Magazne

  Jun 2015 - Sept 2015

  Visual designer

  London Focus Magazine is a start-up lifestyle publishing company funded by a real estate agent. It mainly targets the over 30s middle class who are based in London. Daniel’s role was graphic and layout designer, and editor. He was responsible for making its first publication within three months.The size of the team was four, which includes two journalists and one project manager. Two journalists were tasked with gaining new content for the publication by interviewing various people. Sometimes, they couldn’t get this information to him in time to design the layout for this magazine. Daniel proposed that the journalists should show me the questions for the interview and they can make a prediction of the amount of space needed for the publication and on the information he designed the layout. As a result, this enabled him to meet the deadline and made its first publication. Show less

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  Millington Associates

  Aug 2015 - Oct 2017

  Daniel worked with British design and production company Millington Associates in producing retail windows for Apple at Selfridges, Oxford Street. His role in this project was a producer and builder. His responsibility included designing and manufacturing the props, building the retail windows, organise the production and collaborate with contractors in transportation.This project took a team of over 60 professionals to finish the project. Daniel made and decorated some small and medium flowers models. The 18 large flower models with a diameter of 2 metres were made with 3D printing technology.Daniel worked in a team and finished this process. In the end, he collaborated with contractors to finish the installation in Selfridges. Show less Daniel worked with Millington Associates on the project of Burberry’s retail windows at Harrods. His role in this project was a producer and builder. His responsibility included manufacturing the props, building the retail windows and organise transportation with contractors.It was a project finished by a team of 30 professional people including producers, product designers, prop makers, engineers, electricians, lighting technicians and contractors.Daniel cast some of the paint drip models and painted them. He participated in the process of the window layout design. At the end of this project, his team worked with a Burberry’s manager on details. Show less

  • Freelance producer and builder

    Aug 2015 - Oct 2017

  • Freelance producer and builder

    Aug 2015 - Oct 2017
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  Saville and Quinn

  Apr 2017 - Nov 2017

  Web Designer and project manager assistant

  Saville and Quinn is a start-up which based in both the U.K. and China that specialises in toiletry. Daniel’s role in this company is product designer and assistant project manager. His responsibility was to design the package and assist in the making of Saville and Quinn’s brand identity. The size of the team is over 20 people.Daniel designed all the packages and bottles of a range of products, including body wash, hand cream, bath salts, print and package. In Saville and Quinn’s promotion, he designed the story board and photo shot with a team of photographers in a studio based London. Show less

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  Tateossian

  Jul 2017 - Sept 2017

  Graphic Design and e-commerce Intern

  Daniel has been working with British design and production company Tateossian. His role in this company is graphic and e-commerce intern. His responsibility included designing campaign, publication, photography, retouching and helping e-commerce. The size of the company is over 70 people. Daniel helped to update new the web campaign every two weeks and make the publication for the new season in January 2018.

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  Reactive Graphics

  Sept 2017 - Oct 2017

  Junior digital designer

  Daniel has worked with British web design and development agency Reactive Graphics. His role in this company is junior digital designer. His responsibility included designing website and graphics.

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  Golden Tours

  Nov 2017 - Dec 2021

  Digital Executive

  I have been working for Golden Tours as a website designer. The size of the company is around 150 people. My responsibility included designing websites, branding, campaign, and print. I work with the digital team to produce all the creative assets to develop Golden Tours' brand identity and report to the head of e-commerce team on media marketing communications.

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  SITA

  Dec 2021 - Oct 2023

  Digital Marketing Executive
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  Clarivate

  Oct 2023 - Apr 2024

  Demand Marketing Associate Manager

  1. Manage across all global core campaigns and build digital marketing strategies to generate MQLs2. Manage digital channels, including Google Ads, paid social ads and SEO to generate MQLs3. Manage marketing budgets effectively to ensure return on investment. Maintain report, track and analyse performance of campaigns4. Manage key stakeholders and organise weekly report on campaign performance

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  Informa

  May 2024 - now

  Digital Marketing Executive

  1. Manage across several global core campaigns and build digital marketing strategies 2. Manage digital channels, including PPC, SEO and paid social ads3. Support brand marketing team to create tailored landing pages, and registration forms, design and implement channel testing plans, set hypotheses, goals and objectives, and track cross-channel performance4. Report weekly on channel campaign performance, utilise all data available to optimise campaigns and implement changes 5. Build out email campaign templates utilising standardisation and automation to improve efficiencies and performanceManage marketing budgets effectively to ensure return on investment6. Develop in-depth knowledge of the target audience, and understand the digital behaviours of the product audience, through continual testing and reporting Show less