
Petya Raycheva
Health Coordinator

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About me
Clinical trials professional specialized in patient recruitment and retention, start-up, site management activities, clinical trial management.
Education

University of National and World Economy
2012 - 2014Master's degree Human Resources Management/Personnel Administration, General
Sofia University St. Kliment Ohridski
2007 - 2011Bachelor's degree Biotechnology
Experience

Vita Hospital
Jan 2011 - Jan 2016Health Coordinator- Managing reception team- Organizing weekly and monthly staff schedules- Close cooperation with medical teams- Managing cooperation with health insurance companies - first point of contact for their patients, monthly reports and invoicing- Processing medical checks for visa application (Canada, New Zealand, USA)

Accelerated Enrollment Solutions
Aug 2016 - Aug 2020- Developed marketing campaigns to connect right people with right clinical trials.- Working with internal experts and local teams to set the patient profile, engagement, recruitment and retention planning - Determining the ROI on actives and selection of the most effective recruitment channels- Management of agencies and vendors, including setting KPI's following a review of study funnels, timelines and budgets- Build relationships with other key internal stakeholder groups such as site managers, project managers, medics, finance Show less - Developed integrated marketing campaigns including, print, radio, and online to generate quality leads on country level- Organizing in-house community events as well as attendance of external events- Close collaboration with patient advocacy groups- Working with internal experts and local teams to set the patient profile, engagement, recruitment and retention planning - Determining the ROI on actives and selection of the most effective recruitment channels- Management of agencies and vendors, including setting KPI's following a review of study funnels, timelines and budgets- Management of Clinical Relation Specialists (CRS) team- Build relationships with other key internal stakeholder groups such as site managers, project managers, medics, finance- Responsible for the design, management and delivery of generic patient facing marketing materials Show less - Supervision of whole Patient Service Team for both Bulgarian Dedicated Research Sites.- Actively participation in implementation of new CTMS.- Preparation of all site start-up related documents and communications with sponsors/CROs. - Preparation of study contracts, budgets, plans.- Close collaboration with Principal & Sub investigators as well as study team members.- Cooperation with internal stakeholders - medical teams; project managers; site managers; finance; - Cooperation with external vendors - CRO representatives, labs, x-rays, etc. Show less
Senior Marketing Operations Specialist (Patient Recruitment & Emgagement) EMEA
Jul 2020 - Aug 2020Patient Engagement Manager / Bulgaria
Apr 2019 - Jul 2020Patient Service Manager / Synexus Clinical Research Ltd.
Oct 2016 - Mar 2019Patient Services Coordinator / Synexus Clinical Research Ltd
Aug 2016 - Oct 2016

Thermo Fisher Scientific
Aug 2020 - Jul 2024Marketing Operations Manager (Patient Recruitment and Engagement) EMEA at PPDDeveloped marketing campaigns to recruit patients for clinical trials using databases and re-engagement activities. - Working with internal&external experts and local teams to set the patient profile, engagement, recruitment and retention planning - Determining the ROI on actives and selection of the most effective recruitment channels- Management of agencies and vendors as well as internal re-engagement team, including setting KPI's following a review of study funnels, timelines and budgets- Build relationships with other key internal stakeholder groups such as feacibility, site managers, project managers, medics, Finance.- People Manager of multicultural team.- Support Sites and different teams in EMEA with Privacy queries- Experience with many internal and external systems (Tableau, Clinical Conductor, Salesforce, Workday etc.) Show less
Licenses & Certifications

Building Digital Branding
SoftUni
ICG - GCP
CITI Program, A Division of BRANYJan 2016
PR Communications
SoftUniSept 2019
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