Maria Obradors

Experience

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  Barefoot Proximity

  Sept 2018 - Dec 2018

  Marketing Internship - Barefoot Proximity

  As a Strategic Planning Trainee at Barefoot Proximity, I gained hands-on experience in consumer research methodologies, providing valuable insights into market trends and customer behavior. I contributed to content creation strategies, leveraging digital platforms to engage potential clients and drive brand awareness. My role involved analyzing market dynamics and assisting in the development of strategic plans that optimized client acquisition and retention.

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  Lifting Group

  Mar 2019 - Feb 2021

  Business Consultant in Lifting Group

  Contributed to both the consulting and marketing departments, specializing in the development and presentation of strategic growth plans for clients. My primary role involved analyzing market trends and identifying key business levers to drive growth through targeted marketing strategies. Played a key role in the Amazon brand expansion, implementing effective growth strategies to enhance product visibility and sales within the Amazon platform, as well as across other digital channels, including social media. Collaborated with cross-functional teams to ensure alignment of marketing and business objectives, delivering actionable insights that drove client success. Show less

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  Oct8ne

  Feb 2021 - Jul 2021

  Marketing Analyst in Oct8ne

  Conducted in-depth analysis of advertising costs, market trends, and consumer behavior to provide actionable insights for optimizing marketing strategies. Utilized a range of analytical tools and techniques to evaluate key performance metrics, refine marketing campaigns, and guide strategic decisions. Collaborated with cross-functional teams to align marketing strategies with overall business goals, contributing to sustained growth and improved market positioning.

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  Yaba

  Jul 2021 - now

  Responsible for driving the growth and visibility of supplement and superfood brands across key e-commerce platforms, particularly Amazon. Expertise in managing brand strategy, executing marketing campaigns, and optimizing online sales channels to ensure maximum revenue. A data-driven approach is applied to rebranding efforts and enhancing product visibility, while developing cohesive strategies to expand into new markets. Collaborating across teams and leveraging market insights, e-commerce optimization, and strategic planning ensures each brand achieves its full potential within the supplement and superfood industries. Show less Responsible for managing the growth and profitability of Amazon brands by overseeing P&L analysis, product performance, and pricing strategies. Expertise in using data to optimize product listings, develop promotional campaigns, and ensure competitive market positioning. Works closely with PPC specialists to refine ad strategies and collaborates with cross-functional teams to launch new products and explore market expansion. Data-driven insights guide my approach, ensuring strategic decisions that enhance profitability and increase brand visibility across e-commerce platforms. Show less

  • Marketing and E-commerce/Amazon Expert

    Jun 2024 - now

  • Brand Manager & Amazon Account Specialist at YABA

    Jul 2021 - now