Declan Cassidy

Experience

• 

  Eir Ireland

  Jan 2001 - Jan 2004

  Regional Sales manager
• 

  Smart Telecom

  Jan 2005 - Jan 2006

  Regional Sales Manager
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  Digicel Group

  Jan 2006 - Jun 2010

  Key Responsibilities Included;• Implemented successful strategies to resurrect Digicel’s struggling Honduran market.• Strategies included; developing 70 Direct Field Sales teams throughout Honduras; taking control of the retail network of stores; driving post-paid subscriber numbers through retail training, post-paid promotions and sales incentives; and implementing a direct recharge sales programme to reduce payments to distributers.Key Role Achievements Included;• Direct Sales Team achieved 130% of target – 40,000 new subscriptions pm.• Retail sales rose by 142% and 48 stores were relaunched.• Subscriber Acquisition Costs fell by $300K with annual saving of $3.6M.• Post-paid subscriber sales increased from 180pm to 557pm. Exibir menos

  • Regionalization Director

    Jul 2009 - Jun 2010

  • Head of Sales Digicel Cayman

    Jan 2006 - Jan 2009
• 

  Digicel Group

  Jul 2011 - Jun 2017

  Key Responsibilities Include:• Creating, planning, implementing and integrating the strategic direction of this multi-million dollar business. This includes full P&L responsibility and end to end ownership of all business aspects whilst reporting directly to the Group’s CEO.• Maintaining strategic awareness of the competitive landscape, opportunities for expansion, customers, markets and new industry developments & standards.• Using excellent communication and interpersonal skills to build and manage solid professional relationships with clients, colleagues and key stakeholders whilst efficiently dealing with any issues as and when required.• Consistently searching to identify areas that require improved levels of operational efficiency to meet the needs of employees, key stakeholders and customers. • Responsible for the expansion of the current product set beyond core products to diversify revenues and expand client base.• Successfully leading a large team of talented and hardworking individuals in numerous departments across the US, UK & Canada to spearhead the diversification and growth of the Digicel Diaspora Business.• Overseeing product development and determining optimal pricing to balance profit with customer satisfaction. Negotiating terms and closing deals whilst ensuring all deals meet the required revenue and margin expectations.Key Role Achievements Include:• Successfully increased, through diversification & consumer focus, subscribers by 22% and revenues by 21% over 24 months.• Launched IOS & Android apps which have helped to develop markets in France, Brazil & the French West Indies and now account for 20% of revenue. Exibir menos Key Responsibilities Included;• Created, planned, implemented and integrated the strategic direction of this multi-million dollar business whilst reporting directly to the Regional CEO for Eastern Caribbean. • Responsible for full P&L ownership along with the management of all functional areas across finance, sales, marketing, technical, customer care and business intelligence. • Successfully oversaw the commercial launch of 4G Technology in the British Virgin Islands along with the launch of ICT with an initial focus on E1/IPLC/DPLC/MPLS & PABX solutions.Key Role Achievements Included:• Increased subscribers by 43% and revenues by 66% over 24 months.• Increased EBITDA by over 700% in 24 months.• Successfully developed solutions for remote outer islands where high end Corporate clientele conducted business.• Won the Digicel Market of the Year award 2014 due to this performance. http://bvinews.com/new/big-win-for-digicel-bvi/ Exibir menos Key Role Responsibilities Included;• A nine month secondment to re-structure and re-energize the Commercial department in the Dutch Caribbean.• Oversaw the commercial launches of 4G technology in Aruba, Bonaire and Curacao and ICT in the ABC islands with an initial focus on E1/IPLC/DPLC and PABX solutions.• Managed OPEX for the commercial department & CAPEX for the retail channel.• Directly responsible for Marketing, Sales, Products, Recharge and Churn departments. Defined & implemented anti-churn measures to protect current revenues.• Managed the monthly, quarterly & annual commercial calendar and achieved all sales & revenue targets in line with budget for FY 11. Exibir menos

  • Chief Executive Officer

    Jun 2014 - Jun 2017

  • Chief Executive Officer

    Jan 2012 - Jun 2014

  • Commercial Director

    Jun 2011 - Jan 2012

  • Commercial Director

    Jul 2011 - Mar 2012
• 

  Martello Group

  Jan 2017 - Jan 2019

  Chief Commercial Officer
• 

  Telecoms Consultancy

  Jan 2019 - Jan 2021

  Independent Consultant

  Transformation project

• 

  StaunchInvest

  Jan 2021 - now

  Partner