Barbara Peters

Experience

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  French Ministry of Defence

  Jun 2003 - Aug 2003

  Communications Intern
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  Procter & Gamble

  Jan 2005 - Jan 2008

  Admin Assistant Trademarks

  Worked at the P&G Trademarks Department during breaks from university, 16 months total in the span of 3 years. While helping Managers and IP Counsels with administrative tasks, I got to work on all product categories (beauty, food, healthcare, pet nutrition, home care etc.) This job was a great insight into a major FMCG company.

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  European Court of Auditors

  May 2006 - Jun 2006

  Communications Intern
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  Procter & Gamble

  Aug 2009 - Aug 2010

  PR Trainee

  - Media Relations for the Wella brand- Logistics and communications around two events during the Berlin Fashion Week (main point of contact for Wella stylists)

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  HOPSCOTCH Season

  Oct 2010 - Sept 2016

  PR & Social Media Consultant Food & Wine

  Promoted French, English, and Spanish food and wine on the German market through PR, social media and influencer marketing:- 4 years of media relations for the French Goat Cheese Dairy Board- 2 years of media relations for Côte du Rhône wines- Other clients included the French Ministry of Agriculture, Charoluxe beef, Pink Lady apples, and Florette convenience salads among others- Ran my own food blog with 10,000 visits per month- Established influencer marketing as a major service within our agency at a time where it was a completely new element in public relations. Show less

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  A Nomnom Story PR

  Oct 2016 - Aug 2021

  Owner, PR Manager & Copywriter. Food, Wine, Lifestyle

  In 2016 I moved from Germany to the Swedish mountains and created my own company in which I helped food, wine, and lifestyle brands connect with their perfect customers in Germany and Sweden. Clients included Provence wines, Sonnen Bassermann soups, Sweet Potatoes from North Carolina, Comvita Manuka honey and Celsius energy drinks. I was also in charge of a two-year long EU-funded marketing campaign for Label Rouge chicken in Sweden, and white-labelled for several renowned copywriting agencies (mostly lifestyle and tech) and food & beverage PR agencies. Show less

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  PINK Cosmetics GmbH

  Nov 2020 - Jun 2021

  Senior Communications Manager

  As part of an amazing 100% remote marketing team, I worked on B2B content marketing (social media, newsletters, blogs and web copy) for the Pink Cosmetics waxing products.

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  EHRENBERG SØRENSEN Kommunikation

  Aug 2021 - Sept 2024

  Senior Advisor Sweden & Norway: Wine Communications

  Working in a small agency structure within the food and wine spaces, I was responsible for client projects from A to Z: - finding business opportunities - brought in 7 new clients- giving sales pitches, crafting proposals- elaborating communication and marketing strategies- account management, overseeing budget, reporting - implementing PR activities: media relations, influencer marketing, event management

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  The Wine Hub Marketing & Events

  Nov 2024 - now

  Senior Marketing & Communications Manager

  At The Wine Hub, we help global wine regions create impactful export communications tailored for the Swedish market.With a team of seasoned wine pros and Sweden’s most modern sommelier diploma program, we offer unmatched local insight and a powerful industry network.