Mohd Azmi Bin Mohd Dzaki

Experience

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  Talisman Energy Malaysia

  Nov 2009 - May 2010

  Buyer (Procurement Exec)

  - Perform general procurement function involving preparation and issuing of bids, evaluating bids, preparing award recommendation & contractual documents, etc.- Work closely with Users from Project Department to strategize and plan on procurement requirements at tender plan stage.- Familiarize with PETRONAS and Talisman procurement procedures, policies & guidelines to ensure full compliance while performing procurement activities.- Assigned to handle low-cost value (below CTL) product/services.- Continuously seek cost saving opportunities including conducting negotiation with bidders when required.- Ensure that the equipments and materials are purchased according to project requirements and within budget. Show less

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  SeoSpecialist.my

  Sept 2010 - Oct 2024

  Certified SEO Specialist | Digital Marketing Advisor - SEO, PPC, Analytic

  Proven SEO Specialist (certified by Google & SEMRUSH)Digital Marketing Advisor - SEO, PPC, AnalyticFormer SEO & SEM ManagerFormer Digital Marketing ManagerSuccessfully ranked thousands of keywords on page #1 for multiple categories & industries.My responsibilities :• Keyword Research : Identified potential high-value keywords (ecommerce), long-tail, and LSI keywords. • Competitor Analysis : Evaluated keyword difficulty through competitor analysis by examining competitors' websites. • Onpage SEO : Implemented on-page SEO strategies and configured websites for Google, Yahoo, and Bing. • Offpage SEO : Executed off-page SEO techniques and managed backlinking campaigns (whitehat, greyhat, blackhat). • SEO Content : Produced SEO articles and copywriting materials, either by writing directly or overseeing external writers. • Video SEO : Developed optimized videos and managed a YouTube channel for SEO campaigns. • Local SEO : Executed local SEO campaigns : Google My Business & Google Maps. • Web Development : Set up Wordpress sites with e-commerce integration for web development projects. • Performance Analyst : Generated reports on website's ranking & ecommerce performance (leads & sales generation)• SEO Training : Provided 1-on-1 SEO coaching, consultation, and conducted small classes for SEO training. • Others : Engaged in digital marketing, social media marketing, and handled content and customer service responsibilities on FB & IG. Show less

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  Celcom Axiata Berhad

  Feb 2014 - May 2014

  Brand Lead (Head of Online Marketplace - Buzzaar.com.my)

  Brand owner - manage and oversee one of Celcom's new portal in terms of :1. Business development2. Online Marketing / Digital Marketing3. Portal / Website management4. Merchants acquisition5. Social Media presence6. SEO - Search Engine Optimization7. Traffic - Paid Ads (PPC , CPM)Leave Reason : To complete my postgraduate studies.Job Responsibilities :1. To manage the end-to-end process of physical and virtual product delivery to end customers 2. To manage the store-front merchandizing which includes deciding on products that needs to be highlighted 3. To maintain and monitor the Online Store business performance and propose improvements based on analytics and trending 4. To continuously identify, source and plan for products to be offered via the Online Store 5. To continuous source and work with third party Online marketplaces to feature the Online Store products 6. To derive, implement and monitor the overall marketing activities and for each specific product within the Online Store offerings 7. To continuously plan and implement the launches of new Online content and features for the Online Store 8. To be a point of liaison to Technical, Financial, Marketing and Sales teams in the launches of new products and features in regards to Online Store and Digital Content Show less

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  Tripfez - Muslim-Friendly Travel

  Mar 2018 - Apr 2019

  Head of Digital Marketing

  Generated leads and managed online marketing campaigns for Tripfez Travel, an award-winning Muslim travel agency. • Landing Page Optimization: Created landing page & optimized for lead generations. • Search Engine Optimization: Implemented SEO campaigns to rank high-value keywords. • Paid Search Engine Marketing: Created, monitored, and optimized daily paid advertising campaigns. • Social Media Marketing: Managed paid marketing campaigns on company social media accounts. • Social Media Management: Handled content creation and customer service on company social media accounts. • Content Marketing: Developed content for performance marketing campaigns, including search engine and social media advertising. • Email Marketing: Managed subscriber and newsletter list for email marketing. Show less

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  Tripfez Travel

  Dec 2021 - Sept 2024

  SEO & SEM Manager

  Current Post : Digital Marketing Advisor(External Advisor)SEO & SEM Manager (Dec 2022 - Sept 2023)Webmaster, SEO & SEM Consultant (Dec 2021 - Nov 2022)----------SEO (Search Engine Optimization) : • Performed keyword research to find potential main & longtail keywords using various tools. • Analyzed competitors & determined the keyword difficulty. • Implemented onpage SEO campaign & setup website in Google, Yahoo & Bing. • Performed offpage SEO campaign ; backlinking campaigns. • Produced SEO copywriting and optimize content provided. • Tracked website's ranking & generate report (weekly/monthly) • Provided data-based recommendations to increase website rankings and organic traffic.----------SEM (Google Ads) :• Managed daily account responsibilities associated Google Ads. • Optimized ads copy and landing pages based on content provided. • Managed campaign expenses & estimating monthly cost for ads campaign in search engine. • Implemented, tested, and analyzed data to identify trends and insights, maximizing ROI in paid search campaigns. • Identified performing ads type - Search / Display • Prepared weekly / monthly report and make recommendations based on results. ----------Webmaster & E-commerce Content Management :• Managed and administered Tripfez.com, Blog.Tripfez.com & Promosi.Tripfez.com • Updated website content using provided copywriting and creatives. • Modified & optimized website layout & features with plugins. • Integrated website with third-party analytic & tracking tools for performance monitoring. • Analyzed e-commerce data, customer behavior, and sales performance on Promosi.Tripfez.com to identify trends and improvement opportunities. Show less

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  INCEIF University

  Oct 2024 - now

  Senior Executive Digital Marketing & Analytics

  1. Digital Marketing Strategy: Assist in the creation and execution of INCEIF’s annual digital marketing strategy, ensuring alignment with organizational goals and effective implementation.2. Multi-Stakeholders Campaign: Collaborate in the development and management of digital marketing campaigns aimed at enhancing brand awareness, maintaining brand consistency, and generating leads for INCEIF’s programs and services.3. Cross-Functional Content Coordinator: Develop and manage engaging content for INCEIF’s digital platforms, including the website and social media channels, to support ongoing marketing initiatives.4. Digital Marketing Analyst: Monitor, measure, and analyze website traffic and digital marketing metrics using tools such as Google Analytics, Google Search Console, and Google Tag Manager, providing insights to optimize digital marketing efforts.5. Implement and manage online advertising campaigns through platforms like Google Ads and Facebook to boost brand visibility and engagement.6. Oversee SEO campaigns, including: - Conducting site audits to identify areas for optimization. - Performing keyword research to target relevant terms. - Carrying out competitor analysis for strategic insights. - Managing on-page and off-page SEO activities. - Creating and optimizing SEO-focused content. - Addressing technical SEO aspects. - Utilizing SEMrush for in-depth analysis and tracking. - Providing SEO reporting to monitor and showcase progress.7. Manage LinkedIn marketing and LinkedIn Ads, creating strategies to increase engagement and visibility on the platform, as well as running targeted ads to support lead generation and brand awareness.8. Contribute creative ideas for content marketing and ensure timely updates to INCEIF’s website to enhance its effectiveness.9. Digital Performance Report: Prepare reports on digital marketing performance and propose actionable recommendations to improve the effectiveness of digital strategies. Show less