Sarah Ackerman

Experience

• 

  Atlanta Convention and Visitors Bureau

  Feb 2009 - Aug 2010

  Administrative Assistant

  Compiled the hospitality package for the 2018 and 2022 FIFA World CupAssisted four National Sales Managers in bid efforts for city wide conventionsCreated bid presentations, proposals and informational materials based on clients needsScheduled site visits, coordinated tradeshow logisticsResearched prospective clients and qualified leadsServed on the Employee Council

• 

  GEP Destination Management

  Aug 2010 - Feb 2013

  Developed, launched and maintained company website through WordPressManaged brand consistency, revised content based on web analytics and search engine optimization (SEO)Wrote and produced monthly e-newsletter (distributed to 30,000 meeting planners)Managed multiple contributors, both contract and volunteerWrote and edited content for social media (Facebook, Twitter and LinkedIn)Designed ads for website to coincide with e-newsletter and promotionsManaged online ticketing for 2011 MLK Jr. Memorial Dedication Week’s ten events, including Dedication Ceremony with 25,000 VIP attendee Show less

  • Digital Media and Marketing Manager

    Jun 2011 - Feb 2013

  • Creative Services Coordinator

    Aug 2010 - Jun 2011
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  Professional Photographers of America

  Feb 2013 - May 2016

  Marketing Communications Manager

  Created engaging, attendance driving content for PPA and the annual convention, Imaging USA, on Facebook, Twitter, Google+ and Instagram. Developed a strategy with executives to coordinate PPA’s multiple services on the social media platforms, including increasing the level of customer service on Twitter and Facebook. Managed budgets and created engaging content for Facebook ads, Google & Bing AdWords and promoted tweets. Wrote compelling marketing emails and blog posts to drive membership and attendance for defined audiences. Managed vendors, photographers and promotional giveaways during Imaging USA. Show less

• 

  SCOUT

  Jun 2016 - Jun 2017

  Copywriter

  Creative concepting, writing and production for clients including Farm Rich, SeaPak, Flowers Foods, Natures Own, Delta Community Credit Union and Coca Cola Freestyle. Covered digital, OOH, emails, social, and more.

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  Dad's Garage Theatre Company

  May 2017 - Aug 2019

  General Company Member

  Improviser in the General Company at Dad's Garage Theatre Company.

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  The Creative Group

  Jul 2017 - May 2018

  Moved from the account side to the candidate side - interviewing, vetting, and placing top talent in contract and contract-to-hire roles. Worked with local marketing and advertising agencies and in-house creative departments to find contract or contract-to-hire staffing coverage.

  • Senior Recruiter

    Oct 2017 - May 2018

  • Account Manager

    Jul 2017 - Oct 2017
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  Media Cause

  May 2018 - now

  Even more holistic creative strategy More words, more strategy, more authority.Host for If Not Us - a podcast for change makers Same as before, but with more authority. Writer of words and strategizer of strategies for NRDC, Global Citizen Year, Ceres, Oceanic Preservation Society (OPS), American Kennel Club, Tap Cancer Out, Save The Food, Shifamed and more.

  • Creative Director

    May 2024 - now

  • Director, Copy + Content / ACD

    Apr 2023 - May 2024

  • Director, Copy + Content

    Mar 2021 - Apr 2023

  • Senior Content Strategist + Copywriter

    Aug 2019 - Mar 2021

  • Content Strategist + Copywriter

    May 2018 - Aug 2019
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  Village Theatre (ATL)

  Jul 2019 - Aug 2022

  Main Stage Player

  Main Stage performer and Speaker of the Cast Ran rehearsals, schedules, casting, and season/show developmentAssistant with the transition to a nonprofit statusWrote and built the new theatre websiteGenerally herded catsWrote and launched bi-weekly marketing emails to drive ticket sales