Michael Van Wijhe

Experience

• 

  Het Nederlandsche Muntenhuis

  Nov 2006 - Jun 2011

  - Responsible for the acquisition of new customers. Annually 40.000 new coin collectors.- Develop and implement the marketing strategy (acquisition).- Managing a € 1.1 million marketing budget.- Project Manager for The Netherlands implementing a new group wide international e-commerce platform. This resulted in a 60% revenue growth.- Negotiating and closing new business deals. - Developing marketing dashboards for decision-making on all organizational levels.- Improving the Data warehouse by connecting multiple (online) data sources- Analysis of and setting up detailed customer profiles for marketing segmentation and personalization.- CLV and Retention analysis- Project Manager of various marketing projects

  • Manager New Business & E-commerce

    Dec 2008 - Jun 2011

  • Database Marketeer

    Nov 2006 - Dec 2008
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  KLM

  Jul 2011 - Nov 2015

  Responsible for the global SEM strategy for both disciplines (SEA and SEO) and reaching our annual growth target by driving online channel shift.- Managing a country scope of 70+ countries in 20 languages.- Setting targets and allocate budgets for each country.- Managing a budget of +10M and maximize online sales and efficiency. Yearly revenue of +500M.- Maximize performance by analyzing data and translate into tactics.- Leading and mentoring a team of 3 internally and 5 externally digital specialists (agency)- Project planning and driving the global strategy- Managing agency relationships, leading RFP's and negotiating contracts- Relationship management and fully utilize available resources at the Search Engines (Google, Bing, Baidu, Yandex, Naver, Yahoo) Show less At KLM I had the overall responsibility for setting up the SEO strategy. We gained most by improving the site architecture across all countries. This resulted in a decrease of duplicate content and an improved link value distribution.- Setting up overall SEO strategy and translating this to roadmaps and backlogs- SEO training for teams of different departments and disciplines.- Revision and optimisation track for the KLM travel guides- Projectleader for developing SEO dedicated landing pages for each KLM destination. - Cross channel projects like setting up experiments with SEA/SEO landing pages. Sales orientated but able to rank organically as well. Show less

  • Search Engine Marketing Manager

    Mar 2013 - Nov 2015

  • Search Engine Optimization Manager

    Jul 2011 - Feb 2013
• 

  TNT

  Dec 2015 - Aug 2018

  Sr. Digital Advertising Manager

  One of the first members of the digital start-up adventure within corporate multinational company. Building and execution of the digital advertising strategy in a fast-paced environment.- Project lead of building a global SEM strategy with a localized approach.- Covering 55 countries, 32 languages and 9 different search engines.- Selection of new agency to support localization of advertising activities.- Proving the business case for the full year already in the 1st quarter.- Exploration of new channels like: Social, Display, Video and Affiliate marketing- Automation projects like: - Advanced bid management connected with offline data in BigQuery - Bing completely synced to Google AdWords - Google Datastudio dashboards supporting marketeers and leadership Show less

• 

  BlackBelt internet marketing

  Apr 2016 - now

  Freelance Digital Marketing Consultant
• 

  Resnap

  Sept 2018 - Aug 2019

  Online Marketing Manager

  ReSnap created the most easy photo book software worldwide based on artificial intelligence. The self-learning technology of ReSnap can automatically select the best pictures of a user and automatically creates a beautiful photo book within one minute. My role was leading the online marketing team and guide the transition from start-up to scale-up. We've been able to execute the online marketing strategy successfully on a global scale and found new markets for customer acquisition.

• 

  EasyPark Group

  Jun 2021 - Apr 2024

  • Digital Marketing Lead - Performance Marketing a.i. (EasyPark Group)

    Sept 2021 - Apr 2024

  • Digital Marketing Lead - Performance Marketing a.i. (PARK NOW Group - Parkmobile)

    Jun 2021 - Aug 2021
• 

  Hello Growth

  Jun 2024 - now

  Company Owner

  Hello Growth helpt bedrijven groeien door slimme AI-marketingstrategieën te ontwikkelen, bedrijfsprocessen te automatiseren en innovatieve AI-toepassingen te implementeren. Ons doel is om organisaties te begeleiden in hun digitale transformatie en hun groeimogelijkheden optimaal te benutten.We zien AI niet alleen als technologie, maar als een krachtig hulpmiddel om bedrijven naar een hoger niveau te tillen. Samen maken we marketing slimmer, processen efficiënter en groei sneller.Wat biedt Hello Growth? ⤵️🔵 AI Workshops & Lezingen: Inspirerende sessies over de kracht van AI en hoe bedrijven deze effectief kunnen inzetten.🔵 AI-toepassingen op maat: Praktische oplossingen voor meer efficiëntie en duurzame groei.🔵 Strategisch Advies & Consultancy: Begeleiding bij de implementatie van AI in organisaties.🔵 AI Growth Scan: Een uitgebreide analyse om groeikansen te identificeren en te benutten met AI.#HelloGrowth #Groei #AIMarketing #Innovatie #DigitaleTransformatie #BusinessGrowth Show less