Wakim Romy

Experience

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  AWI - Al Waseet International

  May 2006 - Feb 2010

  Executive Assistant To Chief Operations Officer

  - Assisting the COO in accomplishing daily different tasks (administrative, internal and external correspondences, issuing memos…) and in various committees and functions assigned to him.- Receiving and checking all communications sent to the COO then summarizing and preparing responses when appropriate.- Approving decisions and requests on behalf of the COO.- Handling sensitive issues that require confidentiality.- Prioritizing and scheduling the office work based on needs and requirements.- Preparing Daily Reports:ϖ Customer Service Reportsϖ Distribution Reportsϖ Promotion Reportsϖ Point Of Sales Reports: Controlling and checking sold/returned quantities for publicationsdistributed by the company (Al Balad, Star, Layalina, Laha, Hayat….)- Arranging and participating in meetings, workshops, conferences and project team activities.- Monitoring and Controlling Customer service Agents in Telemarketing and Customer Care.- Coordinating with regional offices in different tasks.- Coordinating with the Stock Manager in order to update the inventory.-Discussing and concluding Barter Deals related to Circulation Departments and Regional Offices’ needs.- Receiving offers (corporate rates, entertaining events for employees, discounts for employees) Show less

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  Group JWA sal

  Mar 2010 - Sept 2013

  Operations Manager

  - Responsible of Hiring, Coaching and Training Employees.- Identifying, developing and implementing administrative workflow and process, monitoring procedures and ensuring efficient Quality control.- Managing the day to day operations by closely coordinating with the staff and Shop Managers every single detail related to each operation.- Managing, organizing, handling and dismantling complete projects/events organized by the Group.- Organizing and attending sales promotional events and exhibitions for promoting Group’s activities.- Planning and Managing events organized by the company by studying the best way to be carried out, coordinating all aspects before any can be executed, drawing up budgets for all what is needed and preparing all marketing tools.- Maintaining smooth operational procedures and employees’ productivity (Assigning opening and closing duties and creating procedures to be followed with customers for an effective CRM.- Coming up with creative concepts to boost presence, attracting more customers and increasing sales.- Presenting effective promotional ideas to increase profits and sales.- Building clientele through effective marketing and pioneered strategies.- Analyzing and monitoring the local market including competitors and consumers.- Responsible of preparing and submitting Weekly and Monthly reports.- Setting up a 'model' store according to the company's latest design directives, and then photographing the store's windows, walls and displays in order to create a visual merchandising pack to be sent to other stores.- Giving feedback to the head office and liaising closely with the Upper management.- Ensuring appropriate transfers between warehouse and shops based on weekly process.- Managing plans for stock levels.- Conducting a study on what reaction has come to the brand before placing any new order.- Maintaining relationships with existing suppliers and sourcing new suppliers for future products. Show less

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  SARA Group KSA

  May 2014 - Jul 2017

  Senior Brand Manager

  - Handling and Managing Luxury Brands for Fragrance and cosmetics under P&G portfolio( DG, Gucci, Hugo Boss, Lacoste, Escada, Rochas) & La Prairie SC Brand.- Building comprehensive 360 degree marketing plans that deliver on business objective.- Overseeing and maintaining holistic marketing calendar.- Tracking and reporting key marketing metrics.- Facilitating planning and prioritization discussions.- Acting as Brand Ambassador and ensuring consistent client messaging across channels and campaigns.- Sharing insights to help marketing campaigns’ planning.- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.- Taking brand ownership and providing the vision, mission, goals and strategies.- Translating brand strategies into brand plans, brand positioning and Go-to-market strategies.- Measuring and reporting performance of all marketing campaigns, and assessing against goals.- Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues.- Reviewing and analyzing launch sales and product movement to establish selling trends as well as opportunities for continuing brand awareness and growth.- Monitoring new product distribution and consumer reaction.- Brainstorming new and innovative growth goals.- Working closely with cross-functional partners- Responsible for Shipment and Sales Forecast.- Building up Budgets- Leading the strategic planning process to enhance the current portfolio.- Seeking opportunities for new stores’ opening and assessing current operation distribution channels.- Ensuring Proper Stock level at all times.- Identifying products that need to be reformulated or discontinued.- Ensuring that accurate merchandising tools are followed in stores.- Protecting the Luxury Brand position and image.- Working closely with Retailer partners. Show less

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  Nazih Group

  Nov 2017 - Jun 2020

  Branch Manager

  - Organizing and controlling staff within the assigned area to ensure that they are appropriately motivated and trained to meet all sales targets and that they carry out their responsibilities to the required standards.- Developing the annual budget for the assigned Branch and maintaining close alignment with the Division Function Managers on each brand target. - Maintaining close coordination with supply chain to ensure that stocks are always available and that orders are delivered on timely manner.- Developing and controlling the budget for the assigned area / Branch sales function to ensure that all financial targets are met and that all necessary financial controls are in place.- Monitoring the sales performance of competitors to ensure that the company maintains and develops its competitive position. - Monitoring the performance of the team and taking remedial action when required.- Reviewing the sales reports and taking action wherever necessary. - Designing promotions to deplete stocks and increasing Sales.- Keeping an eye on the competition, monitoring and reporting their activities in order to build and maintain competitive edge.- Planning how to increase footfall in an effective manner.- Designing and planning marketing plans for all the brands under the company umbrella targeting KCPs Show less