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Melanie Porter

Melanie Porter

Social Media Manager

Followers of Melanie Porter301 followers
location of Melanie PorterSalt Lake City, Utah, United States

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  • Timeline

  • About me

    Associate Director - Marketing and Communications - Social Media

  • Education

    • Arizona State University - Walter Cronkite School of Journalism and Mass Communication

      2017 - 2020
      Bachelor's degree Journalism and Mass Communications

      ▪ Summa Cum Laude▪ 2020 Hearst Competition 14th Place for writing "Mushrooms and Climate," "Pelicans in Arizona," and "Arizona Elk Management"▪ Work featured on Arizona PBS

  • Experience

    • Wet Shaving Products

      Sept 2018 - Jul 2020
      Social Media Manager

      ▪ Managed Facebook, Instagram, and YouTube accounts▪ Spearheaded social media influencer program to promote products▪ Photographed products for website and digital platforms▪ Designed and curated monthly newsletters▪ Attended live marketing events

    • 12 News (KPNX-TV, NBC)

      May 2019 - Dec 2019
      Social Media Intern

      ▪ Managed Twitter and Instagram accounts for TODAY In AZ show▪ Produced content related traffic, weather, news, and UGC▪ Assisted with gathering live responses to news contests and questions

    • KSTU-TV FOX 13 News

      Jul 2020 - Aug 2024

      ▪ Spearheaded push for vertical videos for social media including Instagram, YouTube Reels and TikTok.▪ Produced multiple articles a day on wide array of content including weather, business, breaking news, crime, community, courts, politics, environment and events.▪ Utilized metrics tools to determine and report local content trends▪ Initiated and monitored live streams of important news events on website, social media and mobile devices▪ Researched and wrote a weekly article of community events across the state, and promoted every week on social media and on-air programs with custom QR code▪ Created graphics, including thumbnails, social media posts, website images and QR codes to be used across all digital platforms▪ Assembled newsletters showcasing local news and sponsored content▪ Edited articles from reporters for grammar, style and structure Show less

      • Sr. Digital Content Producer

        May 2022 - Aug 2024

      • Multimedia Producer

        Jul 2020 - May 2022

    • Wake Forest University School of Business

      Aug 2024 - now
      Associate Director, Marketing and Communications - Social Media

  • Licenses & Certifications