Orla Kiely

Experience

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  AIB

  Jun 1999 - Jan 2005

  Database Analyst
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  O2 Ireland

  Jan 2005 - Jan 2006

  CRM Analyst

  ◦ Responsible for the generation of campaign lists for O2’s call centre on a daily, weekly and monthly basis. Involvement in the design and implementation of these campaigns to increase Customer Retention and Cross Sell. Ongoing liaisons with the Team Leaders to gain feedback in order to continually improve our suite of campaigns. ◦ On a weekly basis I was responsible for the compilation of Churn figures which were distributed throughout the company up to and including CEO level. This report formed the basis of many key business decisions. This involved in-depth knowledge of O2’s billing system◦ Migration of manual campaigns to new Campaign Management system for O2 Ireland. Measurement of all existing campaigns and ongoing enhancement of such campaigns to generate best revenue through the optimal use of this application. ◦ Working with the BI team to continually enhance the data coming into the CRM Analytics environment, testing of this information and identifying areas that data feeds can be enhanced.◦ Responsible for Interaction Advisor which generated a pop up screen with an offer relevant to each customer when they call into Customer Care, in order to increase cross sell, customer retention and collection of relevant customer information on a continual basis. Show less

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  EMC

  Mar 2006 - Mar 2016

  Senior Database Analyst, Customer Insights

  • Proactively delivered analysis to Marketing stakeholders to support their business objectives by extracting, manipulating and interpreting data from multiple data sources.• Demonstrated key performance indicators through reporting on areas such as number of leads being sent to sales per campaign, percentage take up of email and direct marketing campaigns, data enhancement figures, product uptake, event attendance and segmentation analysis.• Subject matter expert on the data that is held in the database including installed base, marketing data, Duns hierarchy, segmentation, company & contact level information, product information .• Managed smooth transition of leads from Aprimo to Salesforce.com; working with all parties to ensure the data is in sync and being followed up by sales in a timely fashion and reporting to management on MQL, SAL, SQL and pipeline generated.• Responsible for data availability, campaign proposal and execution and lead follow up on centralised marketing campaigns for the Sales and Marketing teams.• Trained the Marketing Managers on a suite of applications being utilised by the Database Marketing team throughout EMC, monitoring optimal use and liaising with developers to improve processes where necessary.• Provided recommendations to interpret customer and prospect information for creating intelligence and personalized demand-generation marketing activity.• Managed the onboarding of multiple telemarketing agencies throughout EMEA ensuring consistent data collection and synchronisation with our systems on an ongoing basis. Show less

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  Red Hat

  Jan 2019 - now

  • Sales Incentives Analyst EMEA

    Aug 2023 - now

  • Senior Web Experience Analyst

    Jan 2022 - now

  • Senior Marketing Operations Data Analyst

    Jan 2019 - Jan 2022