Zoe Benwell

Experience

• 

  East Grinstead Hockey Club

  Sept 2012 - Sept 2013

  Customer Assistant

  This job Involved:- Preparing food for teams after they have finished a match.- Cleaning the kitchen, and areas that had been used by customers.- Preparing the event room. (Tables & chairs as well as decorations).- Running the Tuck shop for clients that had events held in the hall.

• 

  Boots UK

  Sept 2013 - Jul 2018

  Customer Assistant

  Throughout my time at boots I worked in different departments which involved many different jobs:- Photographic Department• Open up the lab in the morning making sure all the printers are turned on and working correctly.• Process customers orders, package their photos, assemble canvases, photo books, calendars etc.• Close down the lab in the evening, shut down the machinery to allow for updates over night.• Lock and cash up the store, making sure customers are out the store, shutters put down followedby collecting the money from the tills and putting it into the safe.• Giving customers help and advice when creating a product e.g. photo book or canvas.- Pharmacy Advisor Programme (NVQ Level 2)• Assist in the sale of medicines and products• Assist with the provision of a pharmacy service to meet individual needs• make sure your own actions reduce risks to Health and Safety• Contribute to the effectiveness of a team• Receive prescriptions from individuals• Assemble prescribed items• Order pharmaceutical items• Receive pharmaceutical stock• Maintain pharmaceutical stock• Assist in the issuing of prescribed items• Undertake an in-process accuracy check of assembled items prior to the final accuracy check.• Dealing face to face with the customers.• Using the fax machine and answering the telephone.- Other responsibilities within the store• Serving customers at the tills.• Helping customers find what they are looking for.• Organise the rota’s within a department.• Making sure the shop is tidy and that the stock on shelves in pulled forward.• Making sure the shelves are filled, if not filled retrieving the correct stock from the stock room.• Dealing with returns and exchanges. Show less

• 

  GVI

  Feb 2017 - Mar 2017

  Intern

  6 week Internship with GVI, Karongwe Game Reserve, Hoedspruit, South Africa• Partaking in wildlife photography everyday, twice a day on each drive.• Collecting data using, Telemetry Receiver, GPS and wilderness orientation.• Use of Camera traps, collecting photographs of the animals when we were not on drive.• Collecting data on what we could see, how full the animals were, whether they were asleep orawake, their location etc. Photography was used to provide evidence of this.• Cleaned the base, bathrooms, kitchen, dorms, office etc.• Made lunch and dinner for 20+ people.• Visiting the local community, playing sport with the children, helping to build/decorate a newnursery in the township. Show less

• 

  Westville Pre-Primary School

  Mar 2017 - Apr 2017

  Volunteer Staff

  4 week volunteering at Westville Pre-Primary, Durban, South Africa• Help support the children in class.• Supervised the children during break time.• Designed posters and banners for events being held at the school.

• 

  ICrossing UK

  Jul 2018 - Mar 2022

  • Provide SEO recommendations across a variety of high-end clients, to improve customer experience onsite and organic traffic to site.• Analysis of SEO performance including providing a monthly report using dashboards linked via APIs to tools such as Google Analytics and Google Search Console.• Competitor research and analysis producing Content Gap Analysis and Page Speed Performance audits.• Provide optimised recommendations for metadata.• On-page recommendations such as tagging headings, paragraphs and unordered lists correctly in html, and identifying internal linking opportunities.• Produced a tech audit when onboarding a new client to identify site issues and an improvement strategy.• Leading role in 2022 strategy and roadmap planning for multiple clients.• Check resource and ensure we have capacity to complete work and give accurate deadlines to clients• Lead and present in client meetings, providing innovative solutions to improve client performance.• Experience in digital marketing tools such as, Google Analytics, Google Search Console, Google Trends, Google Keyword Planner, Semrush, Ahrefs, Screaming Frog.• Exposure and experience in Influencer Marketing, outreaching influencers, negotiating contracts and ensuring the campaign ran smoothly. Show less

  • Senior SEO Analyst

    Oct 2021 - Mar 2022

  • SEO Analyst

    Apr 2021 - Oct 2021

  • Junior SEO Analyst

    Jan 2020 - Apr 2021

  • Digital Marketing Apprentice

    Jul 2018 - Jan 2020
• 

  Caravan and Motorhome Club

  Mar 2022 - Dec 2022

  Senior SEO & PPC Executive

  • Provide SEO metadata and content recommendations across the site• Analysis of SEO performance• Day to day communication with the digital marketing agency• Provide PPC ad copy recommendations for campaigns • Monitor and record PPC budgets• Present in department meetings• Provide solutions to improve performance• Update metadata and content in CMS

• 

  PATTRNS

  Jan 2023 - now

  • SEO• Content Writing• Website Content Management

  • Account Manager

    Nov 2023 - now

  • Digital Marketing Manager

    Jan 2023 - Nov 2023