Esther B.

Experience

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  Waterfall Charity

  Jul 2013 - Jul 2013

  Social Media Volunteer

  I have set up social media profiles including Twitter and Facebook for Waterfall Charity and made suggestions as to how to increase engagement on these platforms.

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  Cite

  Aug 2013 - Nov 2013

  Online Marketing and Social Media Internship

  This internship has given me the opportunity to learn more about managing social media for different clients. It has also taught me about the process of planning statuses and tweets in advance. Just like everyone else in this area of expertise, I am continuously learning about SEO (Search Engine Optimisation). Some of the tasks I have undertook on this placement include writing blogs and uploading them onto Wordpress, coming up with tweets to accompany these blogs when they are released, planning Facebook statuses, writing articles for Cite's website, coming up with board and pins ideas on Pinterest for Cite, researching, writing Facebook ads and also redirecting 404 and 301 errors. Show less

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  Leicestershire County Cricket Club

  Nov 2013 - Nov 2013

  Social Media Internship

  This placement involved working in a team to research and compare Leicester Cricket Club's (LCCC)social media against other sport clubs and cricket clubs in Leicester. For example, by examining Facebook to gather more data, competitions ideas etc. The team will also examine LCCC's Twitter to see how they can increase their followers. Another task of this placement was to see how LCCC can get their current followers more involved in the club. I also suggested alternative social media platforms to develop and increase the clubs social media presence and also revenue through the use of these platforms. Show less

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  Curve Theatre

  Feb 2014 - Jul 2014

  Curve Young Communications Scheme

  I took part in the Curve Young Communications Scheme. This involved a series ofintroductory sessions lead by the Curve's marketing team focusing on all aspects of marketing including copywriting, press and press night, social media, campaign planning and analysis. After these sessions I then worked in a team to create and implement a marketing campaign for this years Curve Young Company Productions, 'What are They Like?' and 'Honk!'.

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  Hopwood public relations

  Mar 2014 - Mar 2014

  PR Internship

  At Hopwood PR I completed a variety of tasks which include; making myself familiar with their clients,researching, coming up with a list of feature ideas, collating data from a meeting, showing clients to the meeting room, writing a press release, carrying out market research, organising bus advertising for a client, answering the phone, ling press cuttings relevant to clients, planning social media updates and looking for tenders.

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  The Mighty Creatives

  Jun 2014 - Nov 2014

  Marketing and Social Media Intern

  At The Mighty Creatives I have supported the development of youth voice and engagement in their programmes.This role played a key part in linking up with young people directly, using social media channels, and helping to champion youth issues whilst supporting other young people in advocating for change too.I worked closely with a range of key staff throughout The Mighty Creatives to deliver this. I also played an active role in generating live feeds at events and activities for young people.

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  Hallam Internet Ltd

  Feb 2015 - Jan 2017

  For this role I continued to manage Hallam's social media. I was able to work under pressure and to deadlines with the introduction of increased client hours and helped to support the team of Digital Marketing Executives. Tasks for clients included; producing blog content for a company on a monthly basis, writing twitter schedules, generating content ideas for blogs, link building, citations for local SEO, writing meta descriptions, optimising content, keyword research, writing Google Expanded Text Ads and uploading them using Google AdWords Editor. Show less • Providing pre-sales support in the form of preparing letters, mail shots, and providing assistance with proposal preparation• Providing support at Hallam's events• Managing Hallam's press lists and assisting with the creation and distribution of press releases• Generating story ideas and content for social media channels• Keeping Hallam's customer relationship management database up to date•Providing general office administrative support•Providing digital marketing support for client work as required Show less

  • Junior Digital Marketing Executive

    Nov 2016 - Jan 2017

  • Marketing Assistant

    Feb 2015 - Nov 2016
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  Easy Internet Services

  May 2017 - Aug 2017

  Digital Marketing Assistant

  As Digital Marketing Assistant, I was responsible for the production and management of blog content and social media content for clients. Another responsibility of this role was managing the company’s social media profiles and website content. This role also involves assisting the Director in planning and hosting events, seminars and conferences.

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  Marks Electrical Ltd

  Aug 2017 - Dec 2018

  Copywriter

  • Writing a variety of informative, engaging and concise copy for all areas of the Marks Electrical website• Advise and persuade customers by writing succinct, accurate product descriptions for a huge range of products• Monitor the status of the product pages in the search engines and work to improve search engine rankings with well-written copy• Manage all social media accounts• Plan and create blog content

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  Vista

  Jan 2020 - Jan 2024

  Marketing and Communications Officer

  My role is to deliver Vista’s Communication strategy in order to increase Vista’s profile, reach and income generation. One of my main responsibilities is the delivery of digital campaigns, writing and managing, and scheduling social media content across platforms. In addition, maintain and develop all of Vista’s websites and microsites. Other duties include designing and producing communications, internal and external, to a wide range of stakeholders as well maintaining media relationships, distributing press releases and responding to marketing enquires as required. Show less

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  Loughborough University

  Feb 2024 - now

  Engagement Officer (Communications and Campaigns)