
Kenneth Shapiro
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About me
Senior Product Manager @ Salesforce | Ex-IBM | BBA
Education

Emory University - Goizueta Business School
2018 - 2020Bachelor of Business Administration - BBA Strategic Management & Consulting GPA: 3.6
Emory University
2016 - 2020Bachelor of Arts - BA Environmental Studies
Experience

Yoli
Mar 2010 - Jun 2013Distributor•Worked as a distributor of dietary products aimed at healthy living & attended multiple conventions promoting them•Acted as a model of the transformation package following my own weight-loss through the system. •Gained valuable network marketing experience with professionals Corey Citron and Robby Fender.

K's Candles and Jewelry
Jan 2015 - Aug 2016Founder• Created, scented, dyed, and sold premium handmade soy candles• Supervised a staff of three in ongoing efforts to increase inventory and market reach• Developed marketing social media focus through Instagram

Fila
Mar 2015 - Apr 2016Sales Associate• Worked with Fila’s head of sales and earned Star Salesman commendation.• Experienced working with others as a leader in the areas of sales, stock, and cashier.• Interacted directly with customers on a daily basis and gained valuable experience in person to person sales

College Truckers, LLC
Apr 2017 - Jul 2017Founder Emory Campus• Recruited over 150 customers during first year on campus and net a Gross revenue of ~$75,000• Promoted company through tabling, social media, and email newsletters• The first year’s user base was greater than competing companies with over 5 years of presence on campus

Comcast
Jun 2017 - Jul 2017Novice Weather Forecaster-KMIR 6 News• Worked with team of over 20 news reporters in a multitude of roles within the news process• Built & presented unscripted morning weather report to the entire Coachella Valley on live T.V.• Learned how to accurately predict weather using info presented by local weather basesSee Video Here: https://www.youtube.com/watch?v=C8GMP8tnjos&feature=youtu.be

Emory University
Aug 2017 - May 2018Sophomore Advisor• Created over 12 programs designed to educate first year residents on how to maximize their time at Emory• Worked with a staff of over 24 people in a collaborative environment to enhance the First Year Experience• Supervised, interacted, and ensured the safety of 250+ residents within Dobbs Residence Hall

Hillel International
Jan 2018 - Jul 2020Campus Engagement Intern-Hillels of Georgia•Engage students on Emory's campus to help them to explore the Jewish experiences available to them. •Gained valuable networking experience and developed strong interviewing skills.•Help increase Hillel's campus outreach capabilities while getting to know the desires of Emory's Jewish population

Marriott International
Jun 2018 - Aug 2018Global Operations Intern• Worked with a team of 6 Professionals to deliver on more than 10 different Sustainability Initiatives, across 1000+ hotels• Presented sustainability recommendations to an audience of 100+ people including executives and the Chief Global Officer• Commended for strong research skills and proficiency in working in a team setting
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Last Bottle Clothing (a Public Benefit Corporation)
Jan 2019 - May 2019Student Consultant• Developed multi-step college campus activation plan including incentive structure and campus criteria• Evaluated corporate & retail partnership opportunities and identified areas for growth within the company• Created marketing materials and established an effective route to market through competitive analysis

IBM
May 2019 - Aug 2019Offering Management Intern-IBM Security• Analyzed industry/market trends and evaluated 20+ competitors to deliver recommendations on product changes• Operated with a team spread throughout the world to optimize our products positioning and focus on areas of growth• Interacted with people in development, marketing, strategy and sales to broaden my understanding of our capabilities• Won hackathon and awarded Rhonda Childress award for bringing innovative design to life alongside multifunctional team of engineers

My Influency
Oct 2019 - Jul 2020CFO & COO• Helped facilitate company structure and built out fundamental practices to enable growth.• Developed financial projections and modeled growth based on consumer survey data.• Worked alongside company CEO to build the company up from the ground up and expanded the team by a multiple of 5X. • Managed and oversaw company recruitment and actively interacted with employees to create a strong company culture.

IBM
Jul 2020 - Feb 2022• Support and manage product roadmap and development for 750+ weather apps across the iOS & Android Stores• Manage and innovate in Salesforce based customer success portal including interactive forum, request for enhancements, customer support, knowledge center, and more• Agile Scrum Master for multiple teams and utilize scrum practices to ensure maximum development efficiency through tools such as JIRA & Aha!• Analytics specialist within business unit, managing analytics through tools such as Excel, Flurry, Amplitude, and Tableau• Thrive in a dynamic work environment, consistently responding with a level head to customer requests, field issues, or unexpected roadblocks Show less
Max Mobile Product Manager
Mar 2021 - Feb 2022Associate Product Manager
Jul 2020 - Mar 2021

Salesforce
Feb 2022 - now• Collaborate with a team of 30+ to manage 1000+ Mobile Applications across the Apple App Store & Google Play Store, including marquis customers such as Delta, DeWalt, LG, and more!• Helped to drive over $25M in AOV and $5M in ACV in 2023, through attendance and presentations at TDX, Dreamforce, World Tour Atlanta, and World Tour London.• Mitigate and manage numerous customer escalations and missions critical customer cases, effectively communicating, managing, and aligning with customers to ensure satisfactory resolution (and prevented $1M + in potential attrition in 2023) Show less • Managed 15 engineers to develop and maintain innovative customer facing features for the Salesforce App• Drove products through Pilot, Beta, EOL and unlocked over $5M dollars in ACV through Salesforce Mobile App Plus GA• Maintained trust, stability, and performance of Salesforce Mobile App for 2.5M+ MAU across Android & iOS• Managed Demo Booth and presented feature demos and roadmap to over 600 customers at Dreamforce & TDX• Presented vision and product recommendations to executives and audiences including design, engineering, product, and marketing• Pitched and drove implementation of innovative AI powered mobile experience builder and mobile intelligence assistant, creating a better user experience and unlocking new revenue potential Show less
Senior Product Manager - Mobile Publisher
Aug 2024 - nowProduct Manager - Mobile Publisher
Jun 2023 - Aug 2024Product Manager - Salesforce Mobile App
Feb 2022 - Jun 2023
Licenses & Certifications
- View certificate

Advancing Accessibility
IBMOct 2020 - View certificate

Watson and Cloud Foundations
IBMAug 2020 - View certificate

IBM Salesforce Essentials
IBMMar 2021 
Agile Certified Product Manager and Product Owner Credential (ACPM)
SalesforceJul 2022- View certificate

IBM Virtual Collaborator
IBMAug 2020 - View certificate

IBM Client Ideas Champion
IBMMar 2021 - View certificate

Offering Management Advocate
IBMJun 2021 - View certificate

IBM Agile Explorer
IBMAug 2020 
Crisis Response
Emory UniversityAug 2017
Clery Act Certified
Emory UniversityAug 2017- View certificate

Enterprise Design Thinking Practitioner
IBMJun 2019 - View certificate

Cognitive Practitioner
IBMJun 2019 - View certificate

Security and Privacy by Design Foundations
IBMAug 2019 
SAPA
Emory UniversityAug 2017- View certificate

Offering Manager - Voice of the Market
IBMJan 2021 
Title IX
Emory UniversityAug 2017- View certificate

IBM Agile Advocate
IBMMay 2021 - View certificate

Manage the Business
IBMJun 2019 
National Wildlife Federation EcoLeader
WWFJan 2017- View certificate

Associate Offering Manager Bootcamp
IBMAug 2020
Honors & Awards
- Awarded to Kenneth ShapiroRhonda Childress Award: Bringing Inventive Design to Life IBM Aug 2019 Received the Rhonda Childress Award for bringing inventive design to life following 3 month development of cloud security offering followed by a presentation of MVP to executive judges.
Languages
- enEnglish
- frFrench
- heHebrew
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