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Kirsten Lam

Kirsten Lam

Followers of Kirsten Lam2000 followers
location of Kirsten LamNew York, New York, United States

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  • Timeline

  • About me

    Paid Social Digital Marketer

  • Education

    • University of Michigan

      2019 - 2022
      Minor in Art & Design - Penny W. Stamps School of Art & Design Graphic Design 4.0

    • University of Michigan - Stephen M. Ross School of Business

      2018 - 2022
      Bachelor of Business Administration - BBA Business Administration and Management, General magna cum laude (GPA: 3.92/4.00)

      Activities and Societies: optiMize, Delta Sigma Pi Professional Business Fraternity, K-Grams, Ross Undergraduate Student Advisory Board, Lloyd Scholars of Writing and the Arts, MA:E Magazine Branstrom Freshman Prize, Regents Merit Scholarship, and Reunion Scholarship RecipientUniversity Honors and James B. Angell Scholar

    • NOLS

      -
      Ross Business Leadership Expedition

      Explored the Utah Canyonlands while developing leadership, wilderness, and canyoneering skills and building high quality connections with fellow students

  • Experience

    • OptiMize

      Sept 2018 - Jun 2022

      Led content creation and cultivation to further organization's mission of student empowerment and cultivated a supportive community for students to pursue their project ideas

      • Creative Lead - Design, Storytelling, & Marketing

        Mar 2019 - Jun 2022

      • Community Partnerships Student Staff Member

        Aug 2020 - May 2021

      • Storytelling and Design Team Member

        Sept 2018 - Mar 2019

    • University of Michigan

      Mar 2019 - Apr 2022
      Orientation Leader

      Welcomed incoming students learn about the university's environment, student body attitudes, and resources

    • University of Michigan - Stephen M. Ross School of Business

      Apr 2019 - Apr 2022
      BA 100 Peer Coach

      Supported first-year business students with their personal, academic, and extra-curricular needs

    • Victoria's Secret Pink

      Jul 2019 - Jun 2020
      Campus Representative

      Planned events centered around PINK and its values to increase campus engagement with the brand and further PINK's focus on empowerment

    • Kmacconnect PR

      Aug 2019 - May 2022
      Marketing Strategy Intern

      Focused on creating modern branding and social media marketing strategies for distinguished clients in the cannabis, sustainability, Passive House, and entertainment industries

    • Curology

      May 2020 - Aug 2020
      Influencer Marketing Intern

      Managed over 50 partnerships with influencers and ideated internal and external diversity- and inclusion-focused campaigns, building brand awareness & driving customer conversions and collecting content for future advertising

    • Dive Chat

      Jul 2020 - Feb 2021

      Rebranded product promotional materials to better reflect diversity and individuality of target audience, balancing personality with product to convey our value propositions clearly Led team of university students in launching product at the University of Michigan through growth marketing ideation, building rapport with key student organizations, and coordinating with internal executives on national brand

      • Growth Marketing Intern

        Oct 2020 - Feb 2021

      • Campus Manager

        Jul 2020 - Oct 2020

    • Detroit Neighborhood Entrepreneurs Project

      May 2021 - Aug 2021
      +Impact Intern - Branding Team

      Developed branding guides, assets, and congruent social media strategies for small business clients based out of Detroit

    • Sierra Pacific Mortgage Company, Inc.

      May 2021 - May 2022
      Marketing Intern

      Expedited content creation process for Marketing Team through working knowledge of Adobe Creative Suite, producing social and event assets for employee, Branch, and Corporate use

    • Pentel of America

      Sept 2021 - May 2022
      Campus Ambassador

      Organized Pentel brand activations across campus and developed social media assets, increasing brand awareness, understanding, and loyalty within University of Michigan student body

    • PMG

      Jun 2022 - Dec 2023

      Communicated between Client Strategy, Creative, and Marketing teams and allocate budget effectively to successfully launch and run upper-funnel and conversion campaigns on social media platforms for multi-million dollar retail client Old Navy and Gap Inc.Led Alli (PMG’s proprietary data technology) and partial automation adoption across paid social teams to streamline everyday processes

      • Paid Social Coordinator

        Aug 2022 - Dec 2023

      • Media Coordinator - Graduate Leadership Program

        Jun 2022 - Aug 2022

    • Wpromote

      Jan 2024 - now

      Managed Paid Social portfolios for multiple clients within the Food & Bev, Apparel, Publishing, and E-commerce industries.

      • Manager, Paid Social

        Aug 2024 - now

      • Associate Manager, Paid Social

        Jan 2024 - Aug 2024

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kirsten Lam
      Best and Brightest Business Majors Honoree Poets & Quants Mar 2022 Best & Brightest features seniors who embody the best in business education. P&Q invites each of the Top 50 undergraduate Business Schools to submit two students. P&Q encourages the programs to consider students based on factors like academic performance, extracurricular leadership, and innate potential.
    • Awarded to Kirsten Lam
      Beta Chapter - Robert O. Lewis General Undergraduate Scholarship Recipient Delta Sigma Pi Leadership Foundation Sep 2020 Undergraduate scholarships (approximately 15 scholarships are available annually) are awarded to members of Delta Sigma Pi in good standing who are enrolled in undergraduate studies. The Foundation recognizes scholastic achievement and Fraternity and community involvement rated among the highest of all applicants through this award. The Scholarship Selection Committee evaluates each application, and awards are based on scholastic achievement, financial need, fraternal service, service… Show more Undergraduate scholarships (approximately 15 scholarships are available annually) are awarded to members of Delta Sigma Pi in good standing who are enrolled in undergraduate studies. The Foundation recognizes scholastic achievement and Fraternity and community involvement rated among the highest of all applicants through this award. The Scholarship Selection Committee evaluates each application, and awards are based on scholastic achievement, financial need, fraternal service, service activities, and letters of recommendation. Show less
    • Awarded to Kirsten Lam
      James B. Angell Scholar University of Michigan Feb 2020 Achieved an “A” record (all grades of A+, A, or A-) for two or more consecutive terms and have taken a minimum of 14 credit hours each term, including at least 12 credits elected on a graded (A-E) basis
    • Awarded to Kirsten Lam
      William J. Branstrom Freshman Prize University of Michigan Mar 2019 First-term freshmen who rank in the upper 5% of their class within their school or college are awarded the William J. Branstrom Freshman Prize. The student must have taken at least 14 graded (A-E) credits during the fall 2017 term to be eligible for this award.
    • Awarded to Kirsten Lam
      International Baccalaureate Diploma Recipient International Baccalaureate Jul 2018
    • Awarded to Kirsten Lam
      Commended National Merit Scholar -
    • Awarded to Kirsten Lam
      Middle Years Program Diploma Recipient -

  • Volunteer Experience

    • Volunteer

      Issued by Billion Oyster Project on Jul 2024
      Billion Oyster ProjectAssociated with Kirsten Lam

    • Mentor

      Issued by optiMize on Sept 2023
      optiMizeAssociated with Kirsten Lam

    • Center for Creative Connections (C3) Volunteer

      Issued by Dallas Museum of Art on Jul 2022
      Dallas Museum of ArtAssociated with Kirsten Lam

    • VP Pledge Relations, Senior Vice President, VP Fellowship, VP Apparel

      Issued by Delta Sigma Pi- Xi Chapter on Feb 2019
      Delta Sigma Pi- Xi ChapterAssociated with Kirsten Lam

    • Class of 2022 Representative

      Issued by Ross Undergraduate Student Advisory Board on Nov 2019
      Ross Undergraduate Student Advisory BoardAssociated with Kirsten Lam

    • Peer Mentor

      Issued by incoMing Michigan on May 2020
      incoMing MichiganAssociated with Kirsten Lam

    • Global Ambassador

      Issued by University of Michigan - Stephen M. Ross School of Business on Nov 2019
      University of Michigan - Stephen M. Ross School of BusinessAssociated with Kirsten Lam

    • ELI Circle Facilitator

      Issued by English Language Institute - University of Michigan on Oct 2019
      English Language Institute - University of MichiganAssociated with Kirsten Lam

    • Peer Mentor

      Issued by Living and Learning Enrichment Center on Jul 2016
      Living and Learning Enrichment CenterAssociated with Kirsten Lam