Jeff Bartlett

Experience

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  Jeff Bartlett Media

  Jun 2009 - now

  Content Creator and Producer

  Through my creative agency, I specialized in developing bespoke travel and adventure storytelling campaigns that inspired audiences and drove engagement. By forging strategic partnerships with destination marketing organizations and outdoor retailers, I led over 50 multi-platform campaigns that grew international tourism, redefined products, and inspired audiences to embrace outdoor experiences. My work often combined creative vision with data-driven execution, delivering measurable results for global brands.My key responsibilities included pitching and delivering photo, video, and written storytelling projects, leading campaign strategy, covering live events, editing photography and video, and fostering collaborations between editorial and commercial clients. My notable achievements include: 1. Pitched, researched, and wrote feature articles, travel narratives, and gear reviews for a variety of cycling-specific outlets, including 40 stories with Canadian Cycling Magazine, and additional contributions to Escape Collective, Bike Gear Database, among others.2. Directed and produced short films, including Choosing To Live, which became a finalist at the Banff, Kendal, and Vancouver International Mountain Film Festivals. It was also awarded the Bikepacking.com Collective Choice for best film.3. Contributed to more than 30 digital media campaigns for Travel Alberta, expanding my scope of responsibilities with each success. Show less

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  Tourism Jasper

  Jan 2013 - Jun 2013

  Media and PR Specialist

  My role involved handling media inquiries and organizing media events in Jasper, Alberta. After my tenure has concluded, I've maintained a strong relationship with Tourism Jasper, continuing to create campaign-related blog posts and social media content for different projects.

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  F/8 Photography Workshops

  Jan 2016 - Jan 2023

  Photography Workshop Leader

  In this role, I led marketing efforts to promote photography workshops and drive sales, while also managing itinerary details for each unique workshop’s key photography locations (Faroe Islands, Scotland, and Canada).I also collaborated with photographers Zoe Timmers and Connor MacNeill to lead these week-long international photography workshops.

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  Island Coastal Economic Trust

  Dec 2023 - now

  Communications and Impact Manager

  In this role, I lead the Trust’s communication initiatives to raise public awareness of the Trust and its investment partnerships across multiple platforms. By translating economic development data into compelling narratives, I craft content that resonates with diverse audiences, including First Nations, local and regional governments, and non-profit organizations. My work focuses on storytelling that informs and reveals how economic development strengthens the well-being of all people and the environment.My key responsibilities include leading content creation and storytelling, managing social media and digital strategy, fostering community engagement, and building collaboration and partnerships. Show less