Aidan Haughey

Experience

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  Freelance Journalist

  Jan 1996 - Feb 2001

  Print & Radio Reporter

  Freelance Journalist and researcher for: The Irish Times, Belfast Telegraph, Derry Journal, Donegal Democrat, North West Radio, Highland Radio and Defacto Film and Video. Working on own initiative covering stories relating to the political, social and economic changes in Northern Ireland and the border counties of the Republic of Ireland.

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  Foroige (National Youth Organisation of Ireland)

  Feb 2001 - May 2003

  Information & PR Officer

   Organised conferences, exhibitions and events on a local and national level, including Foroiges’ 50th Anniversary Year of Celebration 2002. Directed and produced Foroige’s 50th anniversary promotional video. Increased media coverage through innovative and creative publicity campaigns including school radio and photo exhibition. Planned and initiated PR campaigns achieving national coverage on TV, radio and press. Produced several workshops in video and radio production for schools and youth Clubs around Ireland. Show less

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  New Deal For Communities, Mayor of London Office

  May 2003 - Sept 2006

  Marketing & Communications Manager (London Regeneration Project)

   Planned and initiated internal and external marketing and communications strategies creating stronger brand guidelines for an ambitious regeneration programme in one of London’s most deprived areas. Successfully increased press coverage on a local and national level through television, radio, press and industry publications by creating stronger media relations. Planned advertising campaigns including, press, radio and billboards to increase awareness of New Cross as a place to live and work. Creating all marketing campaigns including the “LOOK” campaign with a 63% increase in brand awareness in the community. Organised events, exhibitions, press conferences, AGM and information fairs to encourage community involvement and attract companies to the area. Project management with marketing budget of £150,000 per annum. Produced all NDC publications including newsletter, annual reports, leaflets and posters and directing them towards stricter brand guidelines. Reporting to CEO, Board, local councils and Office of the Mayor of London. Monitoring communications and marketing of 80 projects funded by the NDC from Crime Prevention to Community Development. Show less

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  Goldsmiths University of London

  Sept 2005 - Sept 2006

  Part-time Lecturer

  Lectured at Goldsmith University, London, on effective communications within the community on a Part-time basis. Lectures Included:*Communicating with Diverse Communities Effectively*PR Campaigns with Impact*Changing Public Perception

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  Flight of the Earls,

  Oct 2006 - Nov 2007

  Marketing, Communications & Product Development Manager

  • Head of product development for international tourism product with budget of €200,000, raised through private and public funds.• Planned and initiated international marketing and communications/PR strategies.• Managed build and design of official website which received over one million hits within its first seven months.• Development of geo-location SMS tourism product. • Produced tourism packages aimed at US, UK and EU markets. • Liaised with local, national and international media and obtained excellent media coverage across all mediums including; TV coverage on RTE and TV3, NBC(US), French TV.• Organised 60 events in several countries including US and France. • Speech writer for County Manager and Politicians at high profile events across Europe. • Surpassed Fáilte Ireland expectations and became one of the top tourist events of 2007. Show less

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  Www.zapplab.net

  Jan 2008 - Feb 2015

  Co-Founder/Marketing & Product Developer zapplab.net

  • Co-creator/Marketing/Sales and Product Manager of zapplab.net, an online mobile web app builder using latest technology: HTML5, CSS, JAVA & Sencha.• Project manager of several high profile tourism iOS/Android applications including the National Botanic Gardens of Ireland and Dun Laoghaire Tourism.• Excellent experience in tech based product management specialising in SaaS, ecommerce and App development with a proven track record in directing deadline-driven environments of product launches.• Daily sales and marketing reports. • Product management, ensuring delivery on time/budget with apps and SaaS products in EU, US and Australia including.• Tourism and e-commerce experience with high profile clients including; Failte Ireland and Champions Travel. • Managing of freelance developers in Ireland, Europe and India, ensuring focused collaboration through clear project management.• Expertise in building internet solutions of challenging scale and complexity.• Product Manager for several applications from conception to market including, Recruitment, educational and marketing solutions for clients around the world.• Initiated and produced GPS audio tours and Bluetooth mobile marketing campaigns for tourism sector.• Highly experienced in Social Media, Digital Marketing, PPC and SEO.• Ability to manage several major projects in sequence through exceptional organisational skills. Show less

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  Foróige

  Feb 2015 - Jun 2017

  • Developing new products for Foroige including apps and digital campaigns from conception to delivery.• Management of SEO, PPC and display advertising and analysis with increased engagement across all digital platforms.• Strategist and creative director of all digital products and marketing campaigns.• Increased membership by over 10% through innovative online campaigns. • Working with Digital Marketing and Advertising agencies on national campaigns.• Managed the set-up of intranet and online training for employees and 6000 volunteers.• Communications, PR and event management. Show less • Leading and coordinating the work of the Marketing and Communications Department. • Managing several staff and reporting to CEO and the Board. • Maintaining good relations and liaising with key partners in particular with Aldi Ireland.• Develop all online and offline PR and advertising campaigns on a national level. • Improved internal communications through development of Intranet and implementation of new communication tools.• Increased online recruitment of volunteers through improved digital strategy. • Speech writing for CEO, board members and politicians.• Oversee the copy writing, production and dissemination of promotional literature and marketing materials for print and online. • Event management including National Youth Citizenship Awards, Aldi Gardening Project at the National Ploughing Championship, Young Entrepreneur Awards and National Leadership Conference. Show less

  • Digital Marketing & Product Development Manager

    Dec 2015 - Jun 2017

  • Head of Marketing & Communications

    Feb 2015 - Dec 2015
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  My Adopted Soldier

  May 2017 - Jul 2018

  Co-Founder/Marketing & Product Development Manager

  • Set-up and development of an ambitious online E-learning software aimed at secondary and third level history students.• Head of marketing and sales exceeding projected targets through email and telesales. • Development and maintenance of website and databases.• SEO, PPC and digital display implementation and analysis.• Collaborating with major international organisations across the globe including museums and government educational departments.• All communications, Public Relations and promotions including a special three - part TV documentary. • Building and executing social media strategy through audience research A/B testing. Show less

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  IT Sligo

  Aug 2018 - Mar 2022

  Communications Manager

  Development and management of IT Sligo's internal and external communication programmes and media relations activities.Managing of website for IT Sligo. Event management and Public Relations.

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  Atlantic Technological University

  Mar 2022 - now

  Communications Manager