John McCafferty

Experience

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  BCF Technology

  Oct 2012 - Dec 2017

  Responsible for creation and implementation of digital marketing strategy.Managing strategic digital projects inclusing new international lead generation and e-commerce websites * Developing marketing communications activities including email marketing, social, SEO and PPC.

  • Digital Marketing Manager

    Jan 2015 - Dec 2017

  • Digital Marketing Coordinator

    Oct 2012 - Jan 2015
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  Dept Agency

  Jan 2018 - Dec 2019

  Digital Project Manager

  Project manager at international digital agency Dept, based on their Manchester office. My role at Dept involved managing small and large scale website and app projects from start to finish. This client facing role involved managing large multi-disciplined teams and involved the co-ordination of team members from UX, digital design, development, QA and marketing. My responsibilities included: Requirement gathering and leading client workshops Managing user experience and design teams to create exceptional designs and journeys Working with clients to prioritise features according to the budget allocatedUpdating clients at regular intervals on schedules, open issues and risks, using a combination of online collaboration tools and RAG reports as well as face-to-face and online meetingsWorking with developers to create sprint plans, and making sure this aligns with client expectations and demo datesBudget tracking and reporting as well as revenue forecastingDeveloping project plans and sharing this with the appropriate teams and clients Client management - educating about project processes, out of scope items and identifying opportunities Show less

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  Active Adventures

  Feb 2020 - Aug 2020

  Project Lead

  Project Lead at international adventure travel company Active Adventures. My role at Active was to scope and deliver business improvement projects including the adoption of new technology to increase business efficiency. A critical part of this role included change management and being the spokesperson and key contact when introducing significant organisational and process changes.

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  Flight Digital

  Aug 2020 - Jul 2021

  Senior Digital Project Manager

  Senior Digital Project Manager for leading New Zealand agency Flight Digital where I sat within the organisation’s leadership team. This role involved being a key contributor to the agency’s operational decisions, as well as managing key client projects across branding, UX and UI design and the development of websites and mobile applications. The Senior Project Manager position at Flight meant being responsible for the management of a multi-disciplined team across design and development, and required the direct line management of a team which included junior project mangers, designers and developers. I was also responsible for overseeing the commercial performance of my team. This included managing budgets and reporting on any overruns, as well as identifying upsell opportunities and contributing to new business pitches where appropriate. Show less

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  Waracle

  Sept 2021 - now

  • Project Director

    Oct 2023 - now

  • Senior Project Manager

    Sept 2021 - Oct 2023