Abby Kenna

Experience

• 

  Freelance Musician/Private Instructor

  May 2016 - Nov 2021

  Freelance Musician

  Since 2017, Abby Kenna has been actively immersed in the New Jersey music scene, performing as a solo artist at some of the most renowned venues in Asbury Park, including the Stone Pony and The Saint, where her EP "From the Bathroom Floor" was debuted in August 2019. Her artistry has also lead her to Philadelphia and New York, where she has performed at The West Philly Porch Fest and The Tide Pool, amongst other recurring entertainment gigs. Additionally, Kenna has 4+ years of experience in various cover bands, performing classic and modern rock as late night entertainment at local bars. One of these bands went on to write and perform original hard rock music, landing them gigs at many NJ/Philadelphia venues known for this genre. Show less

• 

  Music Workshop

  Oct 2017 - Jan 2018

  Student at Melissa Mulligan's Mastermind Program

  Studying music industry, recording technology, and songwriting under Melissa Mulligan and her team through her online Mastermind Program. Learning from established teachers such as Coley O'Toole (keyboardist for We The Kings), Kit Conway (guitarist/vocalist of Stello), Skip Glogan (Almost July), and more, this program introduces the essentials of the ever-changing music industry.

• 

  Music Workshop

  May 2018 - Jul 2018

  Graduate Program at Music Career Mastermind

  Lead by Grammy-award winning producer and songwriter Mike Mangini, the Grad Program immerses students in a course designed to teach music production competency, songwriting, and independence within the music industry. Every week requires new progress on a song, followed by a subsequent recording made, to be critiqued and workshopped by teachers.

• 

  Self-employed

  Sept 2018 - Jun 2019

  Piano Teacher
• 

  Music Career Mastermind

  Apr 2020 - May 2020

  Digital Content Creation Training

  Spearheaded by Marisa Boras, Head of Creative at Mick Management, and Steve Walter, professional photographer, this 6-week program covered a wide array of skills in graphic design programs, video editing softwares, and strategies in release asset creation.

• 

  Lakehouse Recording Studio

  May 2020 - Aug 2020

  Video Editor and Artist Liaison

  Served as direct communicator between artists and producers of a Youtube series featuring alumni and national supporters of Lakehouse Music Academy and Recording Studio. Edited videos by selecting best combination of performance, sequencing and timing to depict the artists, and evaluating scenes for entertainment value.

• 

  Melissa Mulligan Vocal Studio

  Jun 2020 - May 2021

  - Manage and track rebranding of company Instagram- Create and edit promotional videos such as a student testimonial compilation, training modules, and Q&A series. Leading groups of up and coming young musicians through a 6 week course in songwriting and collaboration, I will have written and recorded 3 fully original songs by the end of August with the participants of this camp. We will explore writing themes, prompts and methods before heading into breakout sessions to collaborate.

  • Digital Media Intern

    Aug 2020 - May 2021

  • Songwriting and Collaboration Intern

    Jun 2020 - Aug 2020
• 

  Music Career Mastermind

  Nov 2020 - Dec 2020

  Entrepreneurial Training

  6 weeks of entrepreneurial exploration: discovering self-sufficiency and intelligent career decision-making through an immersive program led by Melissa Mulligan.

• 

  BWH Music Group

  Mar 2021 - Nov 2021

  Music Reviewer

  - Composed analytical reviews of independent music, focusing on production, lyrical content, and arrangement. - Designed advertisements for BWH Music Group's radio show campaigns

• 

  Warner Music Group

  Mar 2021 - Apr 2021

  WMG Career Classroom Participant

  Participant in Warner Music Group's Spring 2021 Career Classroom Series, wherein participants are offered professional development seminars and an opportunity to talk directly with industry professionals.

• 

  Music You're Missing

  Apr 2021 - Nov 2021

  Social Media Intern

  - Spearheaded social segment, #HEARDITFIRST, handling artist and management relations, talent scouting, and creation of promotional materials - Launched company blog, utilizing SEO to expand online presence

• 

  Berklee Music Business Club

  Oct 2021 - Mar 2022

  Head of Socials, "Noise Complaint" Concert Series

  - Devise kickoff marketing strategy for cross-college concert series - Expand outreach, launching Instagram and selling out debut show

• 

  Sofar Sounds

  Nov 2021 - Aug 2022

  Local Marketing Lead, Boston

  As a Local Marketing Lead in Boston, I develop and spearhead marketing initiatives to expand the outreach of Sofar Sounds, the world’s largest global concert community. With a focus on community partnerships and enhancing engagement with audiences, hosts, and venues, my role within Sofar aims to bolster Boston's potential to be a nurturing community for artists and music-lovers alike.

• 

  Berklee Artist Development Group

  Jan 2022 - Aug 2022

  Newsletter Co-Manager, "The Berklee A&R Briefing"

  - Scout 10-15 recent releases and write bi-weekly reviews (85% click-rate in an audience of 413, developed in Mailchimp) - Conduct interviews to highlight key A&Rs and rising Berklee artists - Identify and report on blossoming industry trends

• 

  Mom+Pop Music

  Jun 2022 - Sept 2022

  A&R Intern

  - Identify emerging artists and trends through research on social media, music blogs, and more.- Evaluate success of new releases by tracking data from digital streaming platforms - Expand database of music industry partners, producers, engineers, and collaborators.

• 

  Alfred {Coffee & Kitchen}

  Sept 2022 - now

  Barista
• 

  Live Nation

  Feb 2023 - Oct 2023

  Creative Intern at Ones To Watch
• 

  OnesToWatch

  May 2023 - now

  Podcast Host

  "Chef's Choice" is a tastemaking podcast hosted by me, Abby Kenna, and my surprise cast of OnesToWatch guest hosts. We sit down with artists on the rise to enjoy a three course meal of their tasty new tunes, getting to know them through their favorite songs – whether it's their own discography or their biggest influences – alongside a healthy serving of tableside banter.