Lauren Davish

Experience

• 

  Keller Williams Real Estate

  Jan 2013 - Jan 2015

  Social Media Marketing Specialist

  • Updated social media platforms daily incorporating SEO, including Facebook, Twitter, LinkedIn, Google+, Instagram, About.Me, • Created weekly blog videos to be posted on YouTube account• Performed all necessary copywriting tasks, including press releases, flyers, letters to clients• Created and maintained website content• Wrote and edited weekly blog posts using WordPress

• 

  Hobbs & Company, Inc.

  Sept 2014 - May 2017

  Content Writer

  • Directly assisted president, office manager, and project managers with all promotional copy, both print and digital• Created advertising campaigns for potential clients • Updated and maintained content for company website regularly

• 

  West Chester University of Pennsylvania

  Aug 2015 - Aug 2016

  Graduate Assistant

  • Proofread and copyedit academic essays• Fact check assigned essays before publishing• Find reviewers for academic publications

• 

  Stratus Interactive

  Apr 2016 - Jul 2016

  Intern
• 

  Stream Companies

  May 2017 - Jun 2020

  Inbound Marketing Copywriter

  • Write all inbound marketing copy, including website content, eBooks, landing pages, local content, and topics specifically requested by a variety of clients• Create content that exhibits client’s desired tone and message

• 

  Zia Yoga & Wellness

  Aug 2018 - now

  Yoga Instructor
• 

  DIY Media Group

  Jun 2020 - now

  Search Engine Optimization Copywriter

  • Write and optimize all search marketing copy, including landing pages, blog content, and paid ad copy across two brands• Utilize tools such as Screaming Frog to detect content/site issues• Use SEO tools such as MOZ and SEMrush to research trending keywords• Regularly monitor Google Analytics and Google Search Console to observe paid and organic search traffic patterns or check for site errors• Optimize existing site content as traffic and keyword trends fluctuate• Create monthly and quarterly reports to present to stakeholders• Optimize YouTube content for search Show less