Aya Romero

Experience

• 

  Hyper Fitness

  Jan 2005 - Mar 2014

  ➤ Participated in significant project to develop and launch a new fitness club and gained 5K+ members with revenue of $4.8M.➤ Executed a marketing plan and produced all promotional materials resulting in 3 consecutive years of increased sales.➤ Supervised every branch’s group exercise program, developed master trainers, and achieved over 60% participation rate.➤ Managed staff of 70 employees, built a strong team, developed budgets, and accurately estimated revenue and expenses.➤ Developed new programs and analyzed data to identify trends and implemented actions to reduce program costs by 40%.➤ Supervised the facility, managed team members, and resolved f issues to ensure the overall success of club operations.➤ Planned and implemented opening of several new clubs, one of which became the most popular among 500 new locations. Show less

  • General Manager

    Aug 2011 - Mar 2014

  • Group Exercise Director

    Jan 2004 - Jan 2014

  • Assistant Manager

    Jan 2005 - Jan 2010
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  自営業

  Jan 2014 - Jan 2019

  Fitness Business Consultant

  ➤ Redesigned and implemented effective fitness department operations as well as handled all customer related issues.➤ Improved operating efficiency of fitness department and created management operations for group exercise department.➤ Benchmarked and implemented marketing solutions for the Japanese fitness industry to generate and maximize profit.➤ Supported international trade between the Japanese fitness equipment dealer and US Fitness equipment retailers.➤ Published articles introducing the latest US fitness trends regularly to Fitness Business Japan and multiple fitness magazines.➤ Increased customer satisfaction and provided world-class service by utilizing in-depth knowledge of products and programs.➤ Ensured that project/department milestones as well as goals and objectives were met and adhered to approved budgets. Show less

• 

  Taiyo Yuden (U.S.A.) Inc.

  Jun 2019 - now

  ➤ Driving strategic decision-making through ad-hoc data analysis and effectively communicating findings to stakeholders.➤ Leveraging historical data, market trends, and forecasting to support data-driven decision-making to maximize profitability.➤ Constructing interactive dashboards, reports, and presentations using data visualization tools such as Power BI.➤ Querying, aggregating, cleaning, and preparing pertinent data through SQL and Excel from SAP, ERP, and CRM databases.➤ Increasing weekly sales estimation accuracy from 80% to 95% by implementing new verification and forecasting processes.➤ Ensuring timely project completion with accurate, reliable data to perform business planning and forecasting activities.➤ Leading and managing cross-functional projects using project management methodologies including Agile and Waterfall.➤ Increasing revenue by $250M by developing a process to optimize domestic sales through forecasting and win-loss analysis.➤ Improving data accuracy by 70% and decreasing process time by 80%, by implementing a new forecasting program.➤ Decreasing overtime by 95% and reducing department operating costs by more than 33% by building a central data hub.➤ Increasing revenue by more than $3M (150%) within a year by supporting the sales team using Business AI QlikSense. Show less ➤ Retrieved sales and forecast data from various systems and prepared it for wider consumption using data analysis software.➤ Transformed data into reports, charts, and presentations, identified any anomalies, and established data quality standards.➤ Provided semi-annual revenue reports to management and linked data directly to bonus commissions of sales employees.➤ Maintained and improved various database masters across multiple software such as SAP Oasis, SharePoint, and CRM.➤ Provided essential support for the development of the annual sales plan for strategic mid- and long-term sales planning.➤ Tracked sales expansion themes and reports written by sales employees in order to estimate mid- and long-term revenue.➤ Provided analysis of large, complex data sets showing sales achievement and sales forecasting using multi-source databases.➤ Supported senior management by participating in new market research and devising marketing strategies and objectives.➤ Conducted monthly sales meetings with top management including CEO and President to distribute reports and analysis.➤ Collaborated with global subsidiaries and headquarter in Japan to ensure accuracy of the US part of the sales forecast. Show less

  • Senior Business Data Analyst

    Jul 2023 - now

  • Business Data Analyst

    Jun 2019 - Jul 2023