Annick Kraitsowits

Experience

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  ICL -Fujitsu

  Aug 1990 - Sept 1991

  Marketing Manager

  Analysed the market and competitors, established a pricing strategy, launched 2 new desktops on the market

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  Berlitz Corporation

  Sept 1994 - Dec 1995

  Business English and French Teacher
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  Study Group

  Sept 1996 - Dec 1999

  International Marketing Manager

  International Marketing • Strategic Marketing: Analysis of the Australian et Asian markets for Education (market size, competitors, the economic and political situation of various countries)• Marketing Communications: Identified needs then updated the marketing material (brochures...)• Channel Marketing / Customer Care: Coordinated contacts with overseas agents and students

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  MATRAnet - EADS

  May 1999 - Jun 2001

  Responsable Marketing Communication

  Marketing Communications Manager Elaborated and implemented a MarCom strategy for both the security and the e-business line of products, in France and internationally. Budget in 2000: 300K€• Developed the brand’s image and put in place a common communication strategy throughout Europe – and especially in France, Great Britain and Germany• Designed, wrote and led the production of product brochures, sales presentations, newsletters, print adverts.... • Orchestrated PR activities (writing and broadcasting press releases, coordinating interviews with journalists…) • Updated the various web sites in collaboration with the Webmaster • Organised events with the sales team: breakfast seminars, conferences… • Coordinated the design and implementation of online marketing campaigns with the Marketing Director, the Graphic Designer and the advertising network company Show less

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  Eptica

  Aug 2001 - Aug 2016

  - Instrumental in the implementation of the Scrum methodology and led the necessary internal changes to the organisation. • Set-up and executed Product Management processes• Collated, defined and prioritise product requirements with key stakeholders (Customers, Sales and Marketing teams) within a scrum methodology • Prepared the product roadmap for validation by the Board. • Managed a team of translators for product localisation (FR, EN, ES, IT, DE, KO, CN, JP)• Mise en place et exécution des processus de Product Management• Transcrit et détaille les demandes d’évolution des clients dans le cadre d'une méthodologie Scrum puis les prioritiser en fonction des objectifs stratégique de l’entreprise. • Préparer de la feuille de route du produit pour validation par le comité de direction.• Valide les développements et gérer une équipe de traducteurs afin d’assurer la localisation des produits (FR, EN, ES, IT, DE, KO, CN, JP)-Managed the launch of several major strategic products such as Eptica Enterprise Agent - the key factor in securing Eptica’s entry in Gartner Magic Quadrant. Eptica was the only French software editor in the Quadrant at the time.Product Marketing activities for each major releaseo Reviewed the value proposition, product positioning and key messaging for Sales and Marketingo Ensured the rest of the company fully understood the new features delivered, their applications as well as their main benefits and weaknesses o Wrote product Help pages and User Guides (DocBook and Confluence)-Assisted Professional Services with Project management/ Coaching / Auditing on various key business deals• Spearheaded internal changes to adapt processes and reporting to larger more complex projects• Developed, planned, budgeted and executed project several projects (Rue du Commerce, Fianet, GoVoyages, Le Figaro…). Ensured they were managed profitably • Guaranteed all commitments were met internally and externally Show less Established Eptica as the leader in the French market within 5 years• Defined and executed the French & International marketing plan with a mix of online and offline initiatives (ads, newsletters, websites, case studies, PRs, white papers, games, awards…) • Led a dynamic and creative marketing team, which grew from 1 to 4 members, in line with the growth of the company and expanding marketing activity• Participated in 3 successful rounds of capital investment (Eptica raised 4,5 millions)• Overcome the challenges of international expansion and successfully established the brand in the UK & Spain • Set up a User Club and organised quarterly meetings to share knowledge and best practices with customers and get their feedback on our products• Ensured optimum product positioning by providing regular updates on the market and the latest trends in Customer Service to the Engineering and Sales teams Show less

  • Product Owner/Manager

    Aug 2008 - Aug 2016

  • Global Marketing Manager

    Aug 2001 - Aug 2008

  • Co-Founded Eptica in 2001

    Aug 2001 - Aug 2001
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  Nemovo

  Nov 2017 - Jun 2019

  Co-founder, Chief Product and Marketing Officer

  Co-founder and Chief Product & Marketing Officer• Product Conception: Identified target markets, conceived a comprehensive product line and positioning, set pricing…. • Product Owner: Created detailed mock-ups of each page of V1, maintain the product backlog, prioritise ideas for future versions• Marketing & Branding: Prepare the initial marketing tools and content for the product launch and for an IMC strategy to be deployed by the Marketing Manager: website design and content, demo scripts, product and company presentation, press release, initial blog posts, Facebook and Twitter ads…. Show less

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  IFP Energies nouvelles

  Aug 2019 - Sept 2024

  English Teacher

  Teaching business English to students doing an engineering Master or PhD ( Energy economics and management, Processes for energy and chemistry, Georesources and energy...)

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  Université Paris Nanterre

  Sept 2020 - now

  English Teacher- Master Economie de l'environnement, de l'énergie et des transports
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  Ministry of Education

  Feb 2024 - Aug 2024

  English Teacher (High School and BTS)

  English teacher for students doing a BTS (DRB, ERA, CCST), and for students in Première and Terminale Technologique.