Chantel Borges

Experience

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  Tedelex Trading

  Jan 2008 - Nov 2012

  Category Manager

  - New Product Sourcing and Listing Procedures (NPP)- Control and Manage all above and below the line Advertising. Responsible for all Photography and Artwork for all new products.- Product Knowledge Training with National Sales team – with every new product launched. - Ensure competitor activity is monitored on a regular basis.- Run reports with the use of the Stock Management system.- Budgeting and Forecasting.- Travelled abroad for a major Trade show and to liaise with key suppliers.- Compile presentations for all customers on new product launches. Mostrar menos

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  Virgin Mobile South Africa

  Nov 2012 - Feb 2018

  DIGITAL MARKETING- Develop and maintain a full digital strategy- Keep abreast of new technologies and digital marketing practices- Managed and created a content calendar with a focus on product launches, generic posts, sponsorships, competitions, campaigns etc- Create content for all other Virgin online collateral- Website management - Fully manage the CMS on a daily/weekly & monthly basis to ensure information is relevant and up to date- Manage the relationships with digital agencies and compile agency briefs- Utilize a range of techniques to drive awareness and sales including SEO and PPC- Manage all online brand and product campaigns to raise brand awareness- Responsible for managing and tracking the digital marketing budget- Created monthly reports on google analytics, meltwater, website KPI'sPRODUCT MANAGEMENT- Responsible for the analysis and evaluation of both the prepaid and postpaid product/s performance (across activations; churn; ARPU; revenue per subscriber split by voice, data, SMS and other VAS)- Develop new products/promotions and manage existing ones to increase revenue and profitability according to the VMSA roadmap - Execution of deliverables within Products portfolio (definitions, propositions, business cases, FAQ’s, internal briefings etc)- Competitive analysis on a monthly basis for prepaid and postpaid- Identify and liaise with the IT department on all testing and roll out schedules of products and promotions- Created and managed campaigns to target various subscribers and segments at risk, design and implement retention campaigns, create customer loyalty, thus reducing churn and stimulating usage- Coordinating cross functional teams to ensure goals and deadlines are met- Conferring support from other (commercial and operational) departments, preventing /solving conflicts and managing on ‘critical success factors’- Liaise closely with Marketing Communications to deliver products to markets Mostrar menos -Development and implementation of an on-line strategy-Devise strategies to drive online traffic to the company website and social sites-Tracking conversion rates and making improvements to the website (Ideal Design)-Developing and managing digital marketing campaigns-Utilizing a range of techniques to drive awareness and sales including paid search, SEO and PPC-Full online sales (tracking, reporting, improving conversion rates)-Development and implementation of a mobile strategy-Managing online brand and product campaigns to raise brand awareness-Improving the usability, design, content and conversion of the company website-Responsibility for managing and tracking the digital marketing budget-Keeping abreast of new technologies, making sure the company is up to date in digital marketing-Evaluating customer research, market conditions and competitor data-Management of relationships with digital agencies-Achieving agreed sales volumes and cost per response targets based on marketing budget provided Mostrar menos

  • Product & Digital Manager

    Feb 2016 - Feb 2018

  • Social Media & Digital Marketing Manager

    Mar 2014 - Jan 2016

  • Product co-ordinator

    Nov 2012 - Mar 2014
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  FNB South Africa

  Mar 2018 - now

  The CVM Segment Manager identifies and develops new, efficient and customer base communication activities and life cycle programs per segment to increase revenue contribution for the business units within eBucks.Should ensure segment profitability through personalised customer campaigns by conducting insightful data analysis by segment and product/s.Takes the lead and drives campaign management projects in conjunction with the data team to ensure the best possible execution of campaigns and results across all the products within the eBucks stable and within FNB.Ensure existing and new communications operate effectively and efficiently and provide an excellent customer experience with a positive impact on customer volume and profitability. Mostrar menos

  • Growth Manager

    Jul 2022 - now

  • Customer Value Manager - eBucks

    Mar 2018 - Jun 2022