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Ricardo Casanova

Ricardo Casanova

Professional Motorcyclist

Followers of Ricardo Casanova2226 followers
location of Ricardo CasanovaSalzburg, Salzburg, Österreich

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  • Timeline

  • About me

    Global Brand Marketing Manager, Team Lead CFMOTO & WP bei KTM AG

  • Education

    • Solent University

      -
      Masters Degree MSc Marketing Marketing, communications and public relations

      Customer ExperienceStrategic MarketingIntegrated Marketing CommunicationsElectronic MarketingSEOMultimedia Communications

    • Solent University

      -
      Bachelor's Degree (Hons) Fitness Management Sport, Health and Fitness

      Business strategy Health and FitnessSport PsychologyNutrition and DieteticsMarketing and Electronic MarketingOperation and management of businessResearch Methods

  • Experience

    • Nova Motorsport

      Nov 2009 - Jan 2016
      Professional Motorcyclist

      Awarded with an International Freestyle motocross licence (FIM). I raced and competed as a freelance professional freestyle motocross rider alongside performing in films and commercials as a stunt rider, for seven years between 2009 and 2016 at numerous international events such as Red Bull FMX4Ever Team, Feld Motorsports and the Freestyle Motocross Spanish Championship.I partnered with brands such as Yamaha Motor Spain, Battery Energy Drink, Freestylextreme UK, Hedcamz and many more.

    • Énergie Fitness

      Jan 2017 - Jan 2019
      Personal Trainer and Nutritionist

      Fitness coach and assistant manager.Software administrationSocial Media ManagementSalesCustomer serviceElectronic MarketingNutritional adviceTraining programmes planning

    • On Two Wheels Media

      Sept 2019 - Jan 2021
      Co-Founder

      Consultancy for the motorcycle industryPositioning brandsMarket ResearchEditorMedia productionMotorcycle testerSEO

    • KTM AG

      Jun 2021 - now

      Developing and executing a global marketing strategic plan, partnering with product line management, corporate and regional marketing. Positioning the brand, and introducing new standards and processes, that help the brand grow.Sponsorship managementStrategic partnershipsIdeation of Global CampaignsBrand Plan and Product Pipeline

      • Global Team Lead / Brand Marketing Manager CFMOTO / ZEEHO / WP

        Jan 2024 - now

      • WP Global Brand Marketing Manager

        Jan 2023 - Jan 2024

      • Marketing Manager (Global)

        Jun 2021 - Jan 2023

  • Licenses & Certifications

    • FIM International Freestyle Motocross License

      FIM (Fédération Internationale de Motocyclisme)
      Jan 2011

    • Diet and Nutrition AfN Level 3 Certification

      Association for Nutrition
      Sept 2019

    • REPs Level 3

      REPs International

    • Anti-Doping Accredited Advisor

      UK Anti-Doping
      Sept 2019