Lulu Ekalidia

Experience

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  Gaja - GPay Digital Asia

  Jun 2022 - Jan 2023

  Marketing Campaign

  - Strategized, planned, executed, monitored, and evaluated all marketing campaigns, events, and programs across multiple platforms.- Ensured seamless and timely execution of campaigns while maintaining high operational efficiency.- Regularly analyzed key campaign metrics and generated performance reports to assess effectiveness and optimize future strategies.- Managed two Instagram accounts targeting both Business-to-Business (B2B) and Business-to Consumer (B2C) audiences.- Produced over 200 creative briefs and captions, boosting content engagement and maintaining consistent brand messaging.- Achieved a +6,811% increase in overall Instagram insights, showcasing measurable campaign success.- Increased follower count by 135%, significantly expanding audience reach and brand visibility. Show less

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  Thunini official

  Sept 2022 - Nov 2022

  KOL Specialist

  - Developed and executed content strategy plans; sourced and analyzed KOL influencers to drive sales growth.- Successfully identified and onboarded 100+ TikTok and Instagram food influencers.- Assessed and scored over 200 TikTok and Instagram influencers based on engagement metrics and average views.- Conducted comprehensive research on influencer profiles and performance across social media platforms.- Led and delivered side project campaigns in collaboration with the KOL team.

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  United Creative

  Apr 2023 - Oct 2023

  KOL Specialist

  - Compiled and segmented KOLs across Instagram, TikTok, and Twitter based on content category; initiated and maintained direct communication.- Managed end-to-end KOL collaboration processes, including drafting Scope of Work agreements, generating invoices, briefing KOLs, and handling payment workflows.- Secured partnerships with over 350 KOLs and successfully executed 10+ customized campaigns.- Delivered tailored KOL campaigns aligned with client objectives and brand guidelines.- Created and presented detailed performance reports, analyzing KOL metrics across all platforms.- Cultivated and sustained strong working relationships with KOLs, public accounts, and external vendors.- Contributed innovative content ideas to enhance special campaign executions. Show less

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  PT. MSMO INDONESIA GRUP

  Oct 2023 - Oct 2024

  KOL Specialist

  - Managed two fashion brands, Samelevel and Oflove, overseeing their end-to-end influencer marketing operations.- Identified, shortlisted, and reached out to Instagram, TikTok, and Shopee creators across various categories, with a strong focus on fashion.- Supervised the full KOL project lifecycle, including drafting Scope of Work agreements, preparing invoices, briefing creators on brand expectations, and handling payment processes.- Executed KOL collaborations aimed at increasing brand awareness, successfully partnering with over 350 influencers and talents.- Maintained and nurtured long-term relationships with KOLs representing Samelevel and Oflove.- Facilitated content creation by hosting and guiding influencers to align with creative briefs and brand identity.- Delivered comprehensive product knowledge to KOLs, ensuring content accuracy and authenticity.- Monitored, analyzed, and reported influencer performance based on platform insights and engagement metrics. Show less

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  Premiere Beaute

  Oct 2024 - now

  KOL Marketing Specialist