
Pablo A. Garcia
Area Manager Germany

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About me
Outsourced Marketing Director for Export Departments by Industrial Companies. ICEX and ACCIÓ homologated Consultant.
Education

Saragossa German School
1975 - 1991
INAEM
2003 - 2003Lesson Trading techniques
Universitat Oberta de Catalunya
2018 - 2019Higher Learning Marketing en Internet, E-Commerce y Marketing Digital Internacional
Saragossa University
1992 - 1996Business Administration Graduate Marketing
Business Management Institute
1998 - 2000MBA
ICEX-CECO
2012 - 2012Lesson International Operational Management
Hochschule Worms
1996 - 1996Postgraduate Business AdministrationEconomical German Language, Ecological Marketing, Market Research and Human Resources.
Experience

Grupo Inalsa
Apr 2000 - Nov 2002Area Manager GermanySales of customized aluminium profiles to industrial clients, price negotaitons depending on the row material prices evolution. Telephone prospecting in the German, Netherlands and Swiss markets. Coordination between technical office and customers for the profile development. Payments and claims management.

SERVIPLEM, S.A.U.
Nov 2002 - Oct 2008Area Manager Europe & LATAMConcrete mixers dealers management. Representation and technical service agreements in new markets. Negotiation with dealers about targets, prices, sales returns, technical specifications, promotion and publicity at local markets, spare parts and guarantee policy, and financing.Sales contracts negotiation with multinational clients.

Congelados de Navarra, S.A.
Oct 2008 - Apr 2010Area Manager EuropeGained new frozen vegetable customers. Delivery contracts negotiation and monitoring compliance: product specifications, prices, stocks, deliveries and payment conditions. Payments and claims management.Market prospecting, support to R&D for new products development.

BRAUSA
Apr 2010 - Jun 2017Export ManagerOpening the French and German markets for Steel cold formed profiles.Elaboration of annual budget, setting the comercial strategie and the work plan for the exportation, reporting to the General Manager. Contract and orders negotitations with customers: prices, technical modifications, tools amortization, deliveries and financing.

PAG Services Exportación
Jun 2017 - nowWith more than 20 years of experience as an export manager for Spanish SMEs, I have specialised in and am passionate about digital marketing as the most effective channel for locating and maturing potential customers, helping the sales team to get quotes and convert them into customers. What makes me different? ✅I am not an agency. I work for a limited number of companies by integrating myself into your sales team, I am the outsourced marketing department for all specialties. All actions have to be aligned and interconnected with the strategy and business model to export. ✅I work with excellent professionals from all specialties to give a complete first level service (SEO specialists, web programmers, branding specialists, off-line advertising, design, technical translators) ✅We analyse and reflect together on the possible changes in the current business model to enter the target countries, and we can do a country scan to find out where we can be more successful. ICEX approved me in 2018 as a strategy and business model consultant. ✅We will create an action plan in calendar and budget format that will be the summary of this strategy and marketing plan, digital and off-line. In collaboration with the company's sales and technical staff, I research and prepare content to gain authority in our market niches. ✅I look for the ideal client and buyer persona, and we send them the content to generate interest in your brand. 😀 Contact me for a brief interview without obligation. Show less
Strategic Marketing for B2B Industrial Exports. Digital marketing plan.
Sept 2017 - nowApproved Consultant for the Foreign Trade Institut of Spain (ICEX)
Oct 2018 - nowSenior Business Developer B2B
Jun 2017 - Feb 2023

Serpentines y Evaporadores S.A.
Sept 2017 - nowOutsourced Export Manager (PAG Services)Support to Management in the development, maintenance, and review of the commercial strategy and business model for international markets. Management, execution, and outsourcing of digital marketing actions, SEO, LinkedIn profile management, and email marketing campaigns. Preparation of content in German, English, and French, and international SEO.

SINFINES Y MAQUINARIA S.A. SINFIMASA
Apr 2019 - nowOutsourced Export Manager (PAG Services)Development, maintenance, and review of an export strategy for the company. Management, execution, and outsourcing of digital marketing actions (SEO, LinkedIn, and Email Marketing) to generate prospects. Preparation for international trade fairs and commercial support. Creation of content in German, French, and English, with international SEO. Direct commercial action with potential clients.

Dragoelectronica
Oct 2019 - Jan 2024Outsourced Area Manager Germany & France (PAG Services)Market Development in the German speaking countries and France. Localization of new potential clients, prospecting and market analysis, drawing up the commercial strategy and sales management. Advice in digital marketing.
Licenses & Certifications
- View certificate

Persona assessora acreditada
ACCIÓDec 2024 - View certificate

Consultor Homologado programa ICEX NEXT
ICEXOct 2018
Languages
- spSpanish
- geGerman
- enEnglish
- frFrench
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