Vishal Jaiswal

Experience

• 

  PageTraffic.Com

  Mar 2013 - Nov 2016

  • Developing and managing PPC campaigns on multiple networks for a variety of clients.• Keyword research, adgroup theming, ad-copies creation and bid management.• Landing page analysis and recommendations to client.• Analyzing activity and performance of all paid search and report findings back to the PPC manager and subsequent clients.• Working with content team to ensure landing pages are effectively optimized.• Working with designing & development team for effective display ads banners and to ensure all the important codes placed on website.• Managing retargeting campaigns on Adroll.• Handling client communication via Basecamp.• Performing A/B testing on landing pages and deliver strategies to maintain conversion rates.• Analyzing Google Analytics data and using it for optimizing the campaign performance.• Creating goals, funnels and ecommerce settings in Google Analytics.• Generating weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Show less SEO:--Off Page Activities-•Article Submission •Local Listing (Google, Bing and Yahoo)•Business Listing (Yellow Pages, Hotfrog, etc.) •Social Bookmarking •PDF/DOC Submissions •Press Release Submission•Blog Submissions •Review Posting (Yelp, Zillow etc.) •PPT Submission•Video Submission •Classified Ads PostingSocial Media:--•Implement the Company’s Social Media Strategy, buzz creation, develop brand awareness and generate inbound traffic•Conceptualize and execute social Media Marketing Plan and Strategy•Social Media accounts creations.•Manage social media campaigns and day-to-day activities.•Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results Show less

  • Senior PPC Specialist

    Aug 2013 - Nov 2016

  • SEO Researcher

    Mar 2013 - Aug 2013
• 

  People Bridge

  Nov 2016 - now

  Senior Manager - Projects