Gerasimos Evgenios

Experience

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  The Athlete's Foot

  Feb 1993 - Nov 2003

  Retail Manager

  •Responsible for the proper operation of stores and procedures •Director fill-in during his absence •Personnel training manager•Customer care

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  Lussile Women Fashion

  Dec 2003 - Mar 2006

  Retail Manager

  •Profit and loss of corporate stores •Responsible for the proper operation of stores and procedures •Human resources of all corporate stores•Design and implementation of promotional activities and events in cooperation with the Marketing Department •Market research for network development

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  PUMA HELLAS

  Apr 2006 - Apr 2013

  Country Retail Manager

  Head of Retail structure• Head count 90 sales reps, store manager, support team, logistics.• Retail network: 16 P.O.S. Full price concept stores, FOC stores, SIS, A1/2 location • Key points T.O. 18 mio, GM 53%, UPT 2,2, ATV 45,0, Net Earnings 0,99 (2009)• Implementation of Puma international roll out plan with direct & efficient involvement in both local and European level• Also responsible for store selection, feasibility study, general terms of agreement, P&L, recruiting, construction and profitable operating as per AG guidelines.• Manage country P&L at store and office level ensuring country profitability. • Set and manage budgets at a country level including sales goals, KPI’s and expense control to appropriately contribute to regional budgets. • Work with legal services on localizing European policies-procedures & creating local ones• Establish Puma brand as market leader via a well-structured retail network • Synchronized & orchestrated stores as marketing and communication toolsregardless quantitative or qualitative targets set of holding/local Company• Excellent brand support via worldwide broadcast events like Athens Olympic Games 2004• Successfully launched International Sales Meeting with brand icons like Usain Bolt host in Athens. Αwarded with the distinction of the Retail manager of the year (2009) Show less

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  SHOP AND TRADE

  Nov 2013 - Dec 2015

  Retail Manager

  Responsible for: 4 corporate stores, 1 outlet mega store (fashion bazaar, 1000m2), 1 Fashion mega store (fena fresh 1100m2), 11 franchise stores, 20 corner stores, total 70 employeesBrands: Superdry, Hackett, Desigual, Quik Silver, Pepe jeans, Tom Tailor, Naf naf, US Polo, Salomon, Brooks, Religion, etc.

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  Runner Store

  Jan 2016 - Dec 2018

  Retail Director

  An exclusive and unique retail concept specializing in running and trail sports gear. Broad range of products in running category (ie shoes, clothes, accessories) in Golden Hall, Glyfada & eshop, total 15 employees.Responsible for: • Design according to the concept of the store, sampling, ordering and payment agreement. • P&L and target setting for store operation • Agreements with the commercial depts of all athletic brands placed in the stores• Specialized recruitment of the store (only running expertise staff) • Setting and running the e-shop www.runnerstore.gr (July 2016) • Organizing and staffing running events (Olympus Marathon, Enipeas winter trail)Brands: Nike, Adidas, Puma, Asics, Under Armour, Brooks, Misuno, Salomon, New Balance, Garmin, Suunto and many others. Show less

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  Fais Group

  Dec 2018 - Jun 2021

  Retail Manager

  Responsivle for Puma and Kalogirou brand networkTotal of 10 stores, 50 employees• Implementation of Puma international roll out plan with direct & efficient involvement in both local and European level and Kalogirou strategic premium planning.• Manage chain P&L, ordering, inventory results, KPIs (CR, UPT, ATV), sell through/out• Set and manage budgets at a country level including sales goals, KPI’s and expense control to appropriately contribute to regional budgets. • Work with legal services on localizing European policies -procedures and creating local ones.• Synchronize & orchestrate stores according to the guidelines the brand sets. Deep knowledge of the brand competition Show less

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  Bill Cost

  Sept 2021 - now

  Retail Manager

  Total 20 stores, 60 employees Responsible for P&L of corporate retail store Ensure stores activities are aligned with organization policies & guidelines Focus and reporting on sales target, KPI, and costs objectives to management Train and motivate the retail team to achieve sales target & maintain client satisfaction Prepare annual sales budget and forecast Collaborate with Marketing department and merchandiser to develop store activities