Wayne Loh

Experience

• 

  Dasein Academy of Art

  Jun 2010 - Jan 2018

  Marketing Executive cum Recruitment Advisor

  - Recruited new students and contributed in meeting enrollment targets and marketing goals.- Promoted and raised awareness of Dasein Academy programs to drive student enrollment rate.- Gathered market and competitor intelligence to inform management and formulate marketing & student recruitment strategies.- Managed, analyzed, and planned as a key person for major education fairs and schoolroad shows to boost marketing efforts.- Presented the study of the Arts and Communications at Dasein at off-campus events, and to visitors, applicants and families on-campus.- Managed and deployed resources and manpower for the effective execution of the recruitment events.- Liaised with Dasein Creative Department for promotional materials design such as bunting, brochure, backdrops and etc. to enable smooth execution of the education fairs and road shows.- Developed a network of relevant contacts with secondary school teachers for school visits, seminar talks, or workshops to target new recruitment potentials.- Monitored stock level of promotional materials and liaised with exhibition booth contractor and transportation service provider to ensure smooth logistics and set-up for the education fairs and road shows. Show less

• 

  YTL International College of Hotel Management

  Mar 2018 - Jun 2024

  ● Planned and forecast the yearly student recruitment targets for the top management forthe yearly marketing plan.● Monitored and reported to the top management the latest student recruitment numbers inweekly meetings and evaluated the effectiveness of relevant sales activities.● Liaised and communicated with business partners to maintain the company's business andsustainability.● Lead and organize with the college team to run the college discovery days as scheduled.Liaised with agents to promote YTL-ICHM programs and managed prospects to achieveoverall sales target per intake.● Proposed and participated in potential major education roadshows and school educationfairs according to the territories assigned. Show less ● Develop and maintain the college marketing collaterals and promotion materials that meetthe specified standards in accordance with the corporate guideline.● Lead and organize with the college team to run the college discovery days as scheduledmonthly.● Attend major education fairs, college discovery days, and other recruitment roadshows oractivities for student recruitment.● Follow up and correspond with potential students/parents from the Education Fairs.Coordinate & work on close liaison with recruitment agents for student recruitment.● Maintained good relationships constantly with school teachers or counselors and YTL-ICHMprospects to conduct campus visits, seminar talks, or workshops.● Attended walk-in customers, phone calls, and social media inquiries to convert sales –student recruitment. Show less

  • Sales & Marketing Manager

    May 2022 - Jun 2024

  • Recruitment Counselor

    Mar 2018 - Apr 2022
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  Raffles College of Higher Education Sdn Bhd

  Jul 2024 - now

  Manager - REN Malaysia

  1. Lead, develop, coach, train and maintain a team of Education Consultants, responsible for maximizing student signed ups.2. Develop and build excellent relationships with external recruitment agents and partner feeder schools.3. Prompt update and train external recruitment agents on colleges information.4. Work toward achieving quarterly recruitment targets set by management and generating more lead generation ideas.5. Actively explore collaboration opportunities and expand market presence.6. Manage and participate in below-the-line marketing activities such as education fairs, school fairs, talks and seminars to potential schools, students and parents.7. Engage and work closely with colleges and universities admission teams for efficient enrollment processes.8. Ensure prompt response to agents, parents and students enquiries.9. Maintain an update well-organized files and records of all marketing activities and lead records. Show less