Penny (Liyan) Gu

Experience

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  Gleaning For The World

  Feb 2012 - May 2012

  Volunteer

  - Assist wrapping up gifts for other non-profitable organizations- Volunteered weekly

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  Peace through Play

  Aug 2014 - Dec 2014

  Volunteer

  - Planned and organized weekly themed activities and games with 12-15 children from kindergarten through third grade- Led debriefs and discussions after the games

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  Eze Software Group

  Jan 2016 - Jul 2016

  Global Client & Technology Service

  - Performed data analysis using Excel on team statistics related to productivity and operations- Provided support and guidance to Eze’s clients on the electronic trading systems over the phone and through email- Organized and managed interview and meeting logistics for the GCTS teams in both Boston and Chicago- Built knowledge of electronic trading space as well as industry technologies through working with Eze consultants

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  The Copley Consulting Group

  Jan 2017 - Jul 2017

  Marketing Coordinator

  - Conducted market research and analysis for product launch, development, and dissemination of marketing communications- Implemented 4 email marketing campaigns, resulting in 30% increase in brand awareness- Assisted with development of marketing materials and logistics for 4 tradeshows and other events- Coordinated efforts for public relations and corporate communications

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  CUBIC Inc.

  Apr 2019 - May 2020

  Marketing Specialist

  - Created, executed, and optimized marketing calendar including monthly blogs, weekly social media activities, and email communications, generated 60% increase in LinkedIn followers- Launched new website from inception to completion within 3 months. Collaborated with both internal and external teams to ensure project timeline and cost. Optimized keywords, meta tags, and URL for improving SEO - Organized 7 events from start to finish, including developing event topics and contents, inviting 20+ speakers/guests, establishing budgets and partnerships, creating master plans and event materials, coordinating venues and vendors, promoting events, ensuring day-of details, and producing post-event review Show less

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  UAES

  Dec 2021 - now

  Strategic Marketing Specialist