
Alexa Johnson
News Broadcaster

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About me
Digital Experience Planning Lead at AstaZeneca
Education

Hood College
2012 - 2016Bachelor of Arts - BA Integrated Marketing & CommunicationsActivities and Societies: Web development minor. Utilized research, teamwork, writing, planning, and addional skils to develop marketing and public relations plans for fictional and real local businesses. Public relations official and executive board member for Queer Student Union. German Language House resident (Fall 2014). Designer for Wisteria, Hood College's literary magazine 2015-2016. Also designed Wisteria's logo, 2014-present.
Experience

WTHU The Source
May 2014 - Aug 2014News BroadcasterSummer employment providing news broadcasting services for Thurmont-based radio station WTHU The Source on AM1450. Recorded a morning and evening segment each day, covering local events, sports stories, politics, and other news.

DMS, a BRMi company
May 2014 - Jan 2015Junior Web DeveloperSelected for an internship to work on redesigning the website for the Center for Cancer Research. Learned the intricacies of the Drupal content management system while also providing graphic design services. Created and edited numerous images used on the site. Trained in 508 compliance for accessibility purposes. Met directly with clients to plan features, critique designs, and assess needs. Assisted in site launch and maintenance.

Kdot Online
Jan 2015 - Apr 2015Graphic Design and Social Media Marketing InternParticipated in an internship while studying abroad. Created and edited images for daily posting to social media platforms.

KickForward Consultants
Jan 2015 - Apr 2015App Development AssistantParticipated in an internship while studying abroad. Created a sitemap and wireframes for a hair salon appointment booking and product sales application.

Pain, Moulden & Associates, Inc.
Dec 2015 - Sept 2017Tax Assistant, Digital MarketerTax and administrative assistant. Assisted with completion of corporate and individual tax returns. Scheduled appointments and communicated directly with clients. Registered businesses for federal and state tax purposes. Provided web-based marketing and design services.

DealerOn
Sept 2017 - Feb 2022Responsible for supervising daily operations of the team, upholding quality standards, and contributing to team development. Served as direct assistant to department manager and acted as first point of escalation for issues facing the department.Notable Accomplishments:- Oversaw creation of a user experience team. Hired user experience researchers and designers, developed team workflows and policies, and integrated the team within an existing development landscape to influence future product features and designs.- Developed a plan for addressing accessibility issues with DealerOn's website platform and outlined requirements to make the platform conform to WCAG 2.0 Level A guidelines. - Worked directly with company executives and legal representatives to draft responses to web accessibility claims against our platform. Reported proposed fixes to development teams and devised checks to audit new features before release.- Recognized by company executives for work on bettering the company's accessibility policies, researching best practices for web accessibility, and becoming a subject matter expert on the topic within the company. Show less Collaborated with other Design department team leads to oversee distribution of department work queue. Acted as project manager for completion of web assets and page designs during onboarding of Ford, Toyota, INFINITI, and General Motors clients.Notable Accomplishments:- Created 40+ knowledge base articles, training documents, and one-sheets containing documentation of updated company policies, best practices, and interdepartmental resources. Became the subject matter expert on the company's knowledge base. Accessibility of articles and reduction of "tribal knowledge" contributed to significant decreases in training, process, and data entry errors between teams company-wide.- Met with the company's largest client to provide them with direct assistance and tools to help them better utilize our platform. Interviewed and shadowed them to discover their most common pain points about our service and relayed the results to development teams, resulting in higher client satisfaction and acquisition of additional clients' sites.- Assisted with creation and development of the Design Support team, a web design team which specializes in requests that take under 15 minutes to resolve with the goal of increasing one-call resolutions (OCRs) of client requests. Average turnaround time for completion of Design tasks decreased from 5-7 business days to 1-3 days; Design Support requests now make up 60% of all Design department tasks. Show less Created and edited websites and graphics for a wide variety of automotive dealership clients. Utilized HTML5, CSS3, jQuery, JavaScript, and Adobe Creative Suite.Designed pages for Ford, INFINITI, Toyota, and other automotive dealer websites that were integrated across the platform, receiving direct recognition from the company's Chief Creative Officer for quality and content of pages.Began training as a member of department leadership within five months of starting at the company. Show less
Lead Designer
Sept 2019 - Feb 2022Web Designer, Project Lead
Jun 2018 - Sept 2019Jr. Web Designer
Sept 2017 - Jun 2018

AstraZeneca
Feb 2022 - nowDigital Experience Planning Lead
Licenses & Certifications

Certified SAFe 5 Product Owner/Product Manager
Scaled Agile, Inc.May 2021
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