Lola Cullen

Experience

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  Parnell Plaza Entertainment Venue

  Aug 2015 - Jan 2016

  Marketing Coordinator

  Parnell Plaza Entertainment Venue is a premium entertainment establishment that houses a myriad of activities all under one roof; Vero café, Timeout Gaming Arcade, Charlie St. George Pub, Pery’s Bingo and Timeout Casino and Card Club. Role and Responsibilities: ● Established key business relationships and communications with existing and potential target audiences.● Increased overall brand awareness and recognition for the Parnell Plaza Entertainment Venue and its various different businesses.● Charged with the coordination and management of all marketing activities carried out by the marketing department.● Strategized and implemented all marketing and promotional campaigns within budget parameters and achieved a positive ROI from a number of campaigns.● Developed a brand management strategy for the Parnell Plaza, to ensure consistent communication and operations throughout the various departments.● Event Management- Planned, organised, implemented and evaluated events, including temporary recruitment and training of additional overflow staff when required.● Oversaw the social media strategy for the company ensuring it aligns with the company’s brand strategy.● Maintained, expanded and updated customer databases in the various departments, for e.g. succeeded in achieving a 102% increase in the number of student members in the venue.● Increased online brand presence and visibility through social media, content marketing, review campaigns and SEO. Show less

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  Griffith College Dublin

  Feb 2016 - Jan 2018

  Marketing Executive

  Duties included:• Responsible for the development and execution of online and offline marketing strategies for the Law, Design and Training & Education faculties for the national market.• Event Management of all Griffith College Open House Events for the Dublin campus and faculty specific events (e.g. Mindfulness Networking Event for the Training & Education division) and external trade show exhibitions such as Higher Options.• Budget ownership for departmental events & marketing activities.• Work closely with the Digital team to implement faculty specific online strategies, such as social media campaigns & PPC campaigns.• Monitored campaign results against KPI’s through Google Analytics.• Created & curated website content, ad copy & briefs for traditional and digital campaigns. • Worked closely with the advertising agency on creation of national ad campaigns and media planning.• Sales – achievement and surpassing where possible, of faculty specific targets.• Utilized CRM & CMS system to manage student recruitment pipeline.• Liaised with designers re marketing collateral and deadlines for advertising campaigns.• Involved in implementing alumni engagement strategies.• Increased brand awareness to support student recruitment through tailored events &promotional activities e.g. Legal Debating Competition for high school students.• Mentored and co-ordinated the activities of the summer & CAPA interns. Show less

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  University of Toronto

  Mar 2018 - Oct 2021

  • Alumni Relations Officer, Temerty Faculty of Medicine

    Oct 2020 - Oct 2021

  • Events & Alumni Relations Coordinator, Temerty Faculty of Medicine

    Sept 2018 - Nov 2020

  • Event Coordinator - Department of University Advancement

    Mar 2018 - Sept 2018
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  University College Dublin

  Oct 2021 - now

  Working with the following schools on all things alumni relations: - UCD School of Agriculture & Food Sciences- UCD School of Medicine- UCD School of Nursing, Midwifery & Health Systems- UCD School of Public Health, Physiotherapy & Sports Science- UCD School of Veterinary Medicine

  • Alumni Relations Manager - UCD College of Health and Agricultural Sciences

    Aug 2022 - now

  • Alumni Relations & Engagement Officer - UCD Sutherland School of Law

    Oct 2021 - Aug 2022