Praveen Tripathi

Experience

• 

  Heinz India Pvt. Ltd.

  May 2004 - Sept 2010

  Area Sales Officer

  Area-Sales-Officer (ASO) - Central U.PHeinz: a premier global U.S. based Food Company established in 1869, came India in the year 1994, with a world-class portfolio of powerful brands is a Multi National Company operates in 200 countries around the world. In more than 50 of those countries, we enjoy the number-one or number-two market position including India. As a start up Sales Officer- Trainee my responsibilities included not only sales but also supporting various functions in the company and worked in Delhi, West-Haryana & central UP areas.(Channel Sale, Retail Sale & Key Account Management)The responsibilities includes: - — Meeting defined sales targets, volumes and market share— Appointment & handling of Stockiest & Super Stockiest- Expansion and restricting— Handling team of SSM, TSP’s, MSP and Sales Officer Trainee— Key Account Management: Act as a main contact point for retailers and distributors in the region— Analyzing market trend and tracking competitor’s activities and providing valuable inputs for fine tuning sales & marketing strategies.— Sales analysis and forecasting SKU wise.— Launching of New products in market like Samprati Ghee and Complan Buiscuit. Show less

• 

  RESINOVA

  Sept 2010 - Jul 2013

  Manager-Business Devlopment

  Manager Business Development (MBD)- Central U.P. & Southern StatesWorked in capacity of Manager Business Development covering Central Part of Uttar Pradesh and Southern Part of India, The Company Started in 1987 as a Company manufacturing epoxy resins, adhesives were added to our product range in 1993, based on excellent quality control and R&D facilities a range of adhesives were developed taking various applications areas into consideration(Channel Sales. Retail Sales, Branch Management & Key Account Management)The responsibilities includes: - — Handled Sales operation of Central UP and Southern states from Kanpur HQ and catering demands of distributors through 3 Branches in South (Hyderabad, Bangalore & Chennai).— Coordinating all Branch related activities like Stock management, Billing, outstanding & Exp. Control etc. With 4 Accountants and 9 Depot Staff.— Managing On Role team of 3 TSMs/11 SOs & 79 SRs— Key Account management: Act as a main contact point for retailers & distributors in the region.— Launching of New Products in MarketACHIEVEMENTS:-— Successfully smooth-en Sales and Marketing operations of Southern states for which responsibility was handed over in my hands.— Take up sales from 32 Lakhs/Month to 1.36Cr./month at last.— Successfully opened 2 Branches with help of HO team. Show less

• 

  Pidilite Industries limited

  Aug 2013 - Apr 2015

  Branch Manager- CP-MNT

  The responsibilities includes: - — Handling Sales/Marketing operations of UP and Uttrakhand from Kanpur HQ and catering demands of distributors through 3 Depots in region (Lucknow, Ghaziabad and Dehradun C&F).— Coordinating Branch related activities like Stock management, Billing, Outstanding & Collection etc.— Managing team of On-role & Off-role team includes 1 CMDI/1 ASE/3 TSIs/12 TSRs.—— Identifying and networking with prospective distributors to cover up unrepresented areas.— Executing the process of Retail/Wholesale coverage and building up market share by targeting new Retailers aggressively with constant focus on quality deliveries through innovative market strategies and effective channel construct.— Develop retail market ensuring depth and width of retail in territory by servicing the market in terms of ensuring the desired product availability and retailer satisfaction up to the last point of the market.— Resolve Trade issues, complaints and rectify operational efficiencies. Ensure trade scheme implementation, monitoring and benefits disbursement.— Organizing Local marketing/Promotional Activities/Meetings/Trade Show/Road Shows for users to educate and let them understand about the product with help of CMDI and Team Head Marketing (HO)— Sales analysis, forecasting, undertake market research activities & identify market opportunities.— Launching of new products in market.ACHIEVEMENTS:-— FY13-14 closed with positive note with growth of 17%though TTY was handed over in negative by 14%— FY 14-15 is growing by 58% cumulative over LY 13-14. LY base is already overachieved in October14.— Region stands continuously on Number-One position (All INDIA) from April 14- till date growth wise.— Growth in new product range is more than 200% and core products are growing by 78% over LY.— Super model was introduced and started by me as pilot project in Oct 13, which is now contributing 20% of the sales volume of the region Show less

• 

  British Paints

  May 2015 - Feb 2016

  Branch Manager

  The responsibilities includes: - • Handling Sales/Marketing operations of Central & East UP from Kanpur HQ and catering demands of dealers through Depots in region in Kanpur.• Coordinating Branch related activities like Stock management, Billing, Outstanding & Collection etc.• Managing team of On-role team includes 6 TSIs in region.• Executing the process of Identifying and networking with prospective dealers to cover up unrepresented areas and building up market share by targeting competitors dealers aggressively with constant focus on quality deliveries through innovative market strategies and effective channel construct.• Develop market ensuring depth and width of retail in territory by servicing the market in terms of ensuring the desired product availability and dealer satisfaction up to the last point of the market.• Resolve Trade issues, complaints and rectify operational efficiencies to maintain and create positive image of company. Ensure trade scheme implementation, monitoring and benefits disbursement announced by the company time to time to marketing staff and dealers.• Other activities includes: Channel Management & Engagement, Staff retention & Recognition practices• Organizing and suggesting Local marketing/Promotional Activities/Meetings/Trade Show/Road Shows for users to educate and let them understand about the product with help of TSIs and Dealers.• Monitor Performance of Dealers in his allotted areas against projected sales/targets/collection etc.• Submission of required reports and information on time and adhere time limits.• Sales analysis, forecasting, undertake market research activities & identify market opportunities.• Launching of new product in market. Show less

• 

  Century Plyboards (I) Limited

  Feb 2016 - May 2017

  Area Sales Manager

  Channel Sales as well as Project Sales.

• 

  Shree Anandeshwar Motors

  May 2017 - now

  Co-Founder

  Retail Sales