Umut Okluk

Experience

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  Tesa

  Jun 2016 - Jul 2016

  Consumer Intern

  • Examined inserts and prepared market analysis documents• Updated information about retail dealer and craftman to the system• Experienced a meeting with marketing department• Translated a website about using products from English to Turkish

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  Henkel

  Aug 2016 - Aug 2016

  Controlling Intern

  • Analyzed a comparison file which shows intended selling goods list and virtual list• Prepared a presentation about strategies for change to various departments• Experienced field visit with sales and marketing department

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  Beymen

  Feb 2017 - Apr 2017

  Retail Merchandising Intern

  • Working closely with outlet stores• Assisting routine operations especially performing distribution of products• Planning and preparing transfer lists in order to dispatch from stores to outlet stores • Analyzing to products according to their prices and customer profiles

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  Henkel

  Jun 2017 - Jun 2017

  Marketing Intern

  • Project based internship which is responsible for new beauty trends and products and presentation of this project• Market analysis about halal cosmetics• Prepared gift boxes for bloggers

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  Filiarmi

  Mar 2018 - Jun 2018

  Marketing Intern

  • Responsible for the marketing and sales process of creating a new luxury brand which is called “Filiarmi”• Managed meetings with e-commerce firms• Market analysis about competitor brands and their actions on social media• Research of creating a website and SEO analysis• Determined and managed online sales process such as online payment systems and shipping• Content analysis of website and its design

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  BeeGoddess

  Jan 2019 - Jan 2019

  Marketing Intern

  • Managing social media account via responding direct messages and giving information about products • Working with marketing manager for routine operations• Responsible for the process of new product

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  LC Waikiki

  Jun 2019 - Jul 2020

  International Store Merchandiser

  • Responsible for woman casual products in Romania and Moldova• Planning stock option based on the customer profile on month, special period and category basis and preparing the sales budgets• Completing detailed analysis of past performance to highlight opportunities for future plans and strategies• Preparing the product compositions according to the climate, special periods and customer expectations, and allocating the products in order to reach the optimum occupancy• Determining the sales potentials of products that will supply the needs of customer on country/region basis for the upcoming season• Following up the regional customer expectations according to the changing economic and climate conditions of the region and taking necessary actions to contribute to the company’s objectives• Revising the budgets according to the sales and economic conditions during the season• Making discount, return and transfer decisions according to the budget and stock turnover targets• Customer demand forecasting• Country-based assortment planning• Country-based product-mix organization• Identifying style level opportunities to drive performance that increases sales or liquidates poor performers profitably.• Managing collections for special periods with buying team to ensure international stores meet the demand (Romanian Day, Holiday period, Back to School Period, St.Valentine's day. etc)• Visiting the stores regularly Show less

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  Vestel

  Aug 2020 - Jun 2024

  Product Marketing Senior Specialist

  • Responsible for Vestel Washing Machine and Dryer Machine in domestic market• Working closely with IoT group for Evin Aklı app• Conducting market share analysis and product benchmark• Product launching• Managing segmentation, positioning and profitability by analyzing cost structure and price levels• Promotions of Washer category products by considering market demand and competitiveness• Briefing and creating 360 degrees communication for ATL/BTL (PR, Published, Digital and Social Media)• Analyzing sell-out and inventory data in a weekly manner to track market dynamics promptly and take pre-actions toincrease sell-in and sell-out.• Managing pricing and campaign strategies for each sales channel• Establishing third party brand cooperations to build value added strategies• Product line up & pricing strategy for the Turkish market• Making forecasting & planning• Monitoring brand performance, analyze and interpret competition data, category trends and recommend action plans• Calculating of the effectiveness of the promotions by pre-analysis and ROI calculations Show less

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  Thread in Motion

  Jun 2024 - Nov 2024

  Product Marketing Manager

  • Responsible for all Product Marketing and Marketing activities• Preparing marketing and sales documents for TIM hardware and software products• Product and software benchmarking• Product launching, pricing for additional packs and software tools• Preparing pricing templates for sales teams• Full responsibility for exhibitions and events• Managing website and social media contents, LinkedIn account, weekly newsletters, following ads and SEO plans• Following Partners communications via CRM tools• Organizing brand collaboration activities such as Podcast, Interview series• Working directly with CEO and CCO to manage all processes• Working closely with technical team and sales team to perform planned strategies Show less

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  TikTak

  Dec 2024 - now

  Growth Executive