Gina Azzarello

Experience

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  Supergiant Productions

  Mar 1999 - Aug 2016

  Owner

  - Organized over 350 events across the US for local and national touring acts- Logistical planning of all timelines, ticket sales, advertising (both print/digital)- Local music battle of the bands judge for 8 years- Managed street teams for various musical groups- Provided advice services to local area and touring musicians for venue and other band referrals- Managing PR, setting up radio interviews, album reviews, blog features & print coverage for musical artists- On site manager for all events/shows, point person for all details, check-ins, guest list, rider management & end of event recaps/pay-outs Show less

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  Entercom Radio

  Jun 1999 - Sept 2006

  Promotions Assistant/Production Assistant/Board-Op

  Executed promotional events including set-up and tear-down, interaction and listener retention, data entry, analysis of feedback surveys, managing contests and entries, contacting winners, updating database, customer service front desk, trained in the Audicy system, and some pro-tools, produced The Gardening Show and Cruisin' News on KCTC, marketing and promotional events, updating web site with event information, created :30 and :60 spots for on-the-air play, including barter

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  State Water Resources Control Board

  May 2002 - Sept 2008

  Training Academy Registrar

  Total database management with excel, access and web based database (entry & maintenance) for statewide training classesAnalyzed, summarized and made recommendations for new training based off customer feedback surveysProvided promotional materials for training, designed flyers in publisher and photoshop, updated event content on Statewide Training Academy websiteTechnical administrator for WebEX conferencing

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  Healing Meow

  Mar 2010 - Aug 2022

  Company Owner

  - Facilitate Sound Bath experiences for both 1:1 and group sessions- Create open safe healing space for sharing & processing- Create meditation essential oil sprays and bath salts- Tarot Readings for in depth and simple questions, providing guidance

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  University of the Pacific

  Mar 2010 - Oct 2010

  Website Content Management Editor

  Web content management,content editing, page creation and layout using CMS and HTML.Photoshop work to create logos and web optimized images, wireframes and PDF comps. SEO optimization and keyword analysis.Created and analyzed google traffic and created reports and recommendations based on analysis.Worked in teams to convey messages and marketing goals in regards various legal programs at McGeorge School of Law

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  California Automobile Museum

  Feb 2011 - Apr 2011

  Marketing Director

  In 3 months, increased Facebook fans by 400%Increased Twitter followers by 250%Conceptualized, created, managed and promoted a classic car show with over 50 participants, secured raffle giveaways, funding and promotional trade with B2B relationshipsManaged print and online marketing/media

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  Ivie

  Feb 2013 - Sept 2017

  - Manage ecommerce shopping administration- Hybris administrator managing all data feeds and data quality for ecommerce- Monitoring, creating and optimizing search with Google Search Appliance, Solr (Hybris) and Lucene implementation- Monitor/report and update all product images and details for over 30,000 grocery products- Created hierarchy tree for ecommerce navigation to 4 levels and categorized/mapped all products to those categories- Jira administration working Agile to update/monitor and support workflow through Jira- Created user stories/acceptance criteria for Raley's mobile app during development- Provided QA/Testing support for the Raley's app, including CX and UX- Optimized customer feedback form- Monitored/reported/followed up on all web customer feedback for Raley's ecommerce- Collaborated with all departments to creatively solve problems. Including IT, graphics, marketing, operations, directors and individual stores. Show less Google Search Appliance administrator, manage google commerce search configuration for ecart and online advertisements. Work independently and with team members to meet proof and launchdeadlines. Work with traditional advertising team to develop promotional content that serves the customer via print and digital with one cohesive message. Leverage content sources from department and CPG vendors, as well as create new elements as directed. Build web features via HTML coding and CMS form publishing. Show less

  • Digital Content Lead

    Dec 2013 - Sept 2017

  • Digital Content Specialist

    Feb 2013 - Dec 2013
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  Capitol Floats

  Feb 2015 - Sept 2019

  Float Facilitator

  - Customer service before and after floats- Provided safe, inviting space - Set up rooms and inspected float tanks after each float- Set a precedent of calming energy throughout the space for floaters- Talked with customers providing a listening space for them to share- Sold subscriptions to float members- Maintenance of rooms, cleaning, testing tanks and documenting O2 levels- Worked closing shifts including all cleaning tasks

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  SMUD

  Sept 2017 - Apr 2020

  UX Specialist

  -Sitecore CMS administration/personalization/light front-end development-Implemented a cross-departmental marketing email submission process & approval flow-Streamlining data and data quality for email sending-Creating/executing and reporting on A/B tests -Creating segmentation based on customer demographic data-Creating segmentation based on behavioral data-Creating dynamic personalized email content-Writing content for both the web and email, converting content from print to email format-Managing transition to email automation including vendor review, implementation, data integration and template moving-Building emails with WYSIWYG and HTML-In two years, sent over 10 million emails across over 600 campaigns-Using Sitecore CMS for implicit web personalization-Web content management and updates-Creating use cases for user stories relating to web personalization and email marketing-Creating social media plans, strategy and overall analysis-Review/Create RFP drafts for web technologies-Create multi-channel messaging and planning for Web, Email and Social-Building youtube playlists and optimizing videos for SEO-Efficiency analysis for business processes related to email Show less

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  Digital Chomp

  Feb 2020 - Aug 2022

  Company Owner

  - Website design & creation (Squarespace, Wix, Shopify, Wordpress, other CMS)- SEO Analysis and Improvement - Google Ads Creation and Management- Marketing Strategy Assessment & Recommendations- Business Process efficiencies assessment & recomendations- eCommerce management and design- Product & Variant creation w/Shopify- Ad Copy Writing & Editing- Facebook/Instagram Ad's and management- Microsoft Ad's creation and management- Email data management/marketing/design/copywriting/execution- Google Analytics (including G4 set up) Show less

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  Delegata

  Apr 2020 - Sept 2020

  Communication & Multimedia Analyst

  - Facilitated ADA Document compliance training (to AA standards) for Caltrans employees on WebEx- Created training participant tracking process and workflow including all registrations, waitlist and communications- Collaborated with Caltrans staff to make updates to intranet Webpages- Created SurveyMonkey quiz' for use during classes and post-course wrap up for executive summary- Created, monitored and updated tracking workflow for non-compliant documents to vendors- Analysis and content update recommendations of 58 intranet Caltrans Webpages related to ADA Compliance Training survey testimonial: "Ron and Gina did a great job of keeping the students on track. The pace was appropriate for the students. They encouraged us to jump in and ask questions and created a congenial class environment. The more questions/clarifications I asked, the more I got out of the class. This is one of the best uses of WebEx that I have participated in. They ran the webinar seamlessly. " Show less

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  Electro Scan Inc.

  Oct 2020 - Mar 2021

  Digital Marketing Specialist

  - Full data migration from Salesforce to Hubspot- Hubspot Admin & Customization- Web & SEO Optimization- Video Marketing Creation- Social Media Management- Google Analytics Reporting

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  Intuit

  Oct 2022 - Apr 2024

  Marketing Operations Manager

  Conduct comprehensive web accessibility audits to AA standards, ensuring inclusivity and compliance for all new and existing pages.Improved accessibility scores for top 20 pages on Quickbooks.com from 67 to 92 through over 60 Jira web engineering tickets..Monitored end to end completion of accessibility Jira tickets across multiple teams.Increased bug tracking efficiency with an automated slack workflow, increasing reporting abilities.Perform thorough web QA reviews collaborating with the marketing team to uphold quality standards and identify areas for improvement with SiteImprove including misspellings, broken links and other web issues.Assisted web team for deployment events in QA processes. Show less