Farhan Tanveer

Experience

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  Activationsources

  Sept 2013 - Feb 2014

  Officer Marketing
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  ZIC MOTOR OIL - HI-TECH LUBRICANTS LTD.

  Mar 2014 - Feb 2017

  Ambassador Marketing at ZIC Motor Oil (Hi-Tech Lubricants Ltd)

  1. Manage all Marketing & Corporate events and exhibitions.2. Maintain and build contacts with media, arrange media coverage for events.3. TMA advertising Taxes, verification, negotiations. (Nationwide)4. Develop execute and evaluate the effectiveness of (ATL & BTL) brand promotions e.g. Consumer promotion (KFC) and trade promotion (Royalty). 5. Complete Check on Agency Media invoices by analysis against third party tracking and spots detail by channels.6. Maintained market size, competitors share & brand recognition assessments in DMS (Distribution Management System)7. Handle Online Sales, maintaining complete data base, compiling reports & analysis. (Nationwide)8. Maintain Tracking of Modern Trade Channels (M.T.C) for real time information about Sales & marketing trends. (Nationwide)9. Brainstorming with creative team & Media buying House to discuss needs and Specifications for effective advertisement Creative & media plans.Projects:1. E-Sales Channel: Successfully launch’s and maintain online sales channel nationwide, thrives 127% Growth in next year after launch and 287% in 3rd year.2. ZIC X-Series All-Round new packing Launch Nationwide: (ATL & BTL)3. CDA Nationwide (Customer Detailing activity):Initiated Mega Project at consumer End with Coordination of retailers for sales Push and brand awareness, achieved 60% increase sales growth by conversion of Non-ZIC users.4. Mystery Shopping Nationwide:Another Mega Venture at Retailer/Shopkeeper end for boosting brand Endorsement by Retailer to end consumer for long term sales growth, 80% of Retailers recommend ZIC As 1st choice to their customer’s when a consumer inquired about the best lubricant for A car during the course of the activityResearch Projects:• Helmets Market: Integration HJC Korea into Pakistan.• Car Care Accessories: Integration Bulls one Korea into Pakistan. Show less

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  Kixx Engine Oil ✔️

  Mar 2017 - Apr 2025

  Country Head

  Developments:1. Develop Aggressive Branding Aesthetics for strong Brand Positioning.2. Revamp Social Media with effective engagement activities, quizzes, Q&A, Tip of Day,CSR, Product & brand Centric Posts etc. (8000% Growth over 5 years)3. Launch of PAO1 OW-40 (2019) | OW-16 (2021) & Complete API SP Range (2022)4. Doing number of brand Building promos e.g. Car Shows, Races & Rallies.5. Conceded Technical, Product & Brand Awareness Events (Nationwide).6. Heading Sales Team & Distribution Network (Nationwide).7. Develop execute and evaluate Royalty Programs trade promotion (Nationwide).8. Implements and evaluate Sales Team Training (Nationwide).9. Heading CDA through-out the year for conversion to create consumer pull.10. Surprised & Pre-planned Market Survey to get check on sales team performance.11. Monitoring of competitive activities, and execution of the required responses.12. Initiate Area mapping for in depth product availability (shop to shop coverage)13. Customized Product induction one by one from minimum 1 scheme of that productwhich is not sold by said distributor for full range placement.14. Initiate & Heading the crake down against fake product Mafia to prevent ourprestige user experience with availability of Original product (Nationwide).15. With the strategic blend of above developments altogether we’ve got 33% SalesGrowth over the said period. Show less